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ASTRO Stuffs is a Thailand-based merchandise and retail company, established by actor Bright Vachirawit Chivaaree in 2020. It was completely revamped and re-launched in 2021. Based in Thailand, the company involves in designs, distributes ready to wear sustainable fashion merchandise and associates with various philanthropic activities. From 2023, it is listed in Better Cotton Initiative (BCI), an organization contributing towards the United Nations goals, to achieve better global water maintenance and verifiable agriculture.

ASTRO Stuffs is perceived as a sustainable economical brands with clothing styles suitable for everyone for all occasions, which would focus on improving designs and producing diverse quality products.

History

Bright Vachirawit used to model and sell other brands on his social media during the early years of his career, and he got marketing exposure through these jobs. He founded and launched his first apparel under the brand name ASTRO Stuffs, in late May 2020. Initially, it created and designed basic essential clothing, and the product cycle was mainly managed by his family and relatives. Later, ASTRO Stuffs launched many theme based designer T-shirt, with limited production. It began a resurgence in popularity entering into the 2021s, almost after a year. In September 2021, the brand was relaunched after modifying production and marketing methodology. Bright lead the company during the transition, reimaged the appearance with remodeled mission which would promote sustainable fashion, quality product and philanthropy. Post re-launch, the brand received a good response and the pre-orders booking sold-out immediately.

ASTRO stuffs specialized in production and distribution of products like Tote handbags, Bucket caps, Joggers, Flask bottle, Tumbler, Cushion, Bandana, Fashion accessories, Socks and other essentials for the home. It also created limited edition accessories using recycled sustainable fabrics.

Business today

ASTRO Stuffs brand focus on lifestyle fashion with sustainable environmental friendly products, and would release collection based on zero wastage of materials during production. The brand used reusable and renewable products, package boxes of merchandise were made from recycled materials, demonstrated its interest in environmental issues and welfare. The brand has extended its distribution range and alliance with LINE, e-commerce based shopping website.

ASTRO Stuffs brand collaborated with other economical start-up clothing lines during its initial phase within Thailand. The brand's advocacy towards the environment were embedded in its "Invader" clothing collection. For this collection the graphics was designed by a Norwegian digital artist Jonas Heen Haeg.

ASTRO Stuffs brands often incorporated Bright's photography on the merchandise, and promoted its limited editions, which was well received by the consumers. The brand produced merchandise based on marine life welfare theme, were design of sea-life was depicted. It organised pop-up stores during Bright's concerts and promotional events. Recently, the brand collaborated with Disney, for its 2023 Halloween collections.

Recognitions

Since 2023, ASTRO Stuffs has the membership in Better Cotton Initiative (BCI), a non-profit, multi-stakeholder governance group that promotes better standards in cotton farming. In April 2023, "ASTRO Stuffs: We Make Good Stuff Company Limited", among 19 members from Thailand, featured as members in Better Cotton Initiative (BCI), and thrived in protecting and restoring the environment, encouraged fair work practices, and reduction of child labor.

Philanthropy

Charitable activities

ASTRO Stuffs regularly involves in welfare were part of the contributions is utilized for charitable activities. In 2020, its merchandise sale proceeds went to the Seub Nakhasathien Foundation to support conservation of wildlife in Thailand.

"I'm surprised at the high contribution but I'm glad to know there is something that can be done, and to know that there are people who are willing to help. Thank you everyone for your support."
- Bright Vachirawit during fundraising events.

In 2021, the brand initiated awareness on Animal Welfare and Shelter and had project in supporting stray dogs and cats, organizing an auction of clothing at the exhibition, and contributing to Soi Dog Foundation, Phuket.

In 2022, the brand associated with an auction, through which $75K collected for charity. It further contributed in the medical supplies for elephants affected during COVID-19 pandemic, donations were given to Elephant and Wildlife Research Center, Chiang Mai University and Thai Elephant Conservation Center Fund. In August 2022, ASTRO stuffs Pop-up retail sale proceeds proportion was donated to "The Mirror Foundation", which supported various projects that help humanity. In September 2022, the brand involved in celebrity merchandise auction, where proceeds were donated to help heart disease patients.

Environmental sustainability

In April 2021, Bright was guest lecturer at Bangkok University International Program representing his brand ASTRO, where he share the knowledge on "Sustainability in Fashion Business", along with the delegates from UNIQLO. He spoke how the brand uses recycled fibers, and work on fashion ethically built on social justice and ecological integrity.

The brand initiated "Love Is In Clean Air" campaign, to promote traveling by public transport to help reduce traffic related air pollution. Bright through his brand advocates on Earth Day, to invest in planet and people health.

Empowerment projects

Since October 2022, ASTRO stuffs launched "One Tree Planted" project, where one purchase order is equivalent to planting of one tree. This empowered many farmers and advocacy on plantation of trees. Since November 2022, the brand involved in "ONE Dream Team Goal" merchandise, where contributions, T-shirts & footballs goes to underprivileged kids with the vision "Right To Play - Protect. Educate. Empower".

Awareness projects

The brand constantly spreads awareness on Mental Health with tagline "You Are Not Alone In The Universe", to reduce stigma around it. In addition, he constantly advocates on socio-political topics like voting.

References

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13. "ファッション界も大注目！ タイ俳優・ブライトをもっとディープに知りたい。世界的BLドラマ『2gether』で一世を風靡した大人気スターの軌跡を辿る - セレブリティスナップ". SPUR (in Japanese). Retrieved 13 October 2023.
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22. "FAV ITEM "ASTROSTUFFS " แกลเลอรีที่โพสต์โดย Fahsai sai". Lemon8. Retrieved 13 October 2023.
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25. "ไบร์ท วชิรวิชญ์ ร่วมกับแฟนคลับ มอบเงินบริจาคกว่า 4 ล้านบาทให้ 10 มูลนิธิ!". entertainment.trueid.net (in Thai). Retrieved 22 February 2022.
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27. "泰國代購 🇹🇭BRIGHT — ASTRO Stuffs plus Disney Tim Burton's The Nightmare Before Christmas Collection". www.carousell.com.hk. Retrieved 13 October 2023.
28. "ASTRO Stuffs Disney Tim Burton's The Nightmare Before Christmas Collection". www.carousell.com.hk. Retrieved 15 October 2023.
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32. "ช่วยเหลือพี่น้องชาวไทย "ไบร์ท วชิรวิชญ์" ร่วมแฟนคลับระดมเงินส่งให้ผู้ประสบภัย "ชินลากู"". www.newtv.co.th (in Thai). 6 August 2020. Retrieved 9 October 2023.
33. "ทำดีต่อเนื่อง!! ไบร์ท วชิรวิชญ์ และแฟนคลับ ส่งอาหาร-น้ำดื่ม ช่วยเหลือผู้ได้รับผลกระทบ โควิด-19". entertainment.trueid.net (in Thai). Retrieved 22 February 2022.
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External links

• ASTRO Stuffs Official consumer website
• ASTRO Stuffs on LINE consumer website

• Retail companies of Thailand
• Companies of Thailand
• Design companies established in 2021
• Retail companies established in 2021
• 2020 establishments in Thailand
• Bags (fashion)
• High fashion brands