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Revision as of 23:58, 15 May 2024
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| Industry | Hazır Giyim |
|---|---|
| Founded | 2003 |
| Founder | Zeki Cemal Özen |
| Headquarters | İstanbul, Türkiye |
| Products | Giyim |
| Website | www |
'''DeFacto''' is a Turkish retail clothing company founded in 2003, the second-largest in Turkey, with annual sales expected to be 11 billion Turkish lira in 2025 (about 340 million USD as of May 2024)
==History==
DeFacto was founded in 2003 by Zeki Cemal Özen, the owner of Ozan Tekstil. The CEO is İhsan Ateş, who started his career at LC Waikiki
The company introduced four distinct brands – Captain Hook, DeFacto, Chale, and Sweater – to customers through 350 retail outlets in Merter. Ozon Clothing leveraged its expertise in production, while outsourcing marketing, retail, sales, and design. Other brands were phased out to concentrate solely on the DeFacto brand of men's, women's, and children's wear, for the first two years without its own retail stores.
In 2003, the company's market data showed that only 6% of customers were willing to spend for than 50 Turkish lira for shirts. DeFacto saw this as an opportunity and using Ozon Giyim's production capabilities, the brand launched both its products and retail store formats. It defines its market niche as "Mediterranean comfort".
From 2010-2015, DeFacto has an average annual growth rate of 49 percent. The company defines its values to include sustainable growth, innovation, and growth. It opened a design office in Barcelona. By 2015 e-commerce contributed 4% of sales, committing DeFacto to an omnichannel approach. The company opened its first store outside Türkiye in Kazakhstan in 2013.
In 2018, 30% of the company shares were offered to the public.
Geographic Presence
As of the end of 2017 DeFacto has 324 stores in Türkiye and 123 stores in other countries:
*Central Asia: Kazakhstan, Kyrgyzstan, (as of 2024 also Uzbekistan)
*Middle East Iraq (Federal and Kurdistan), Jordan, Lebanon, Palestine, Saudi Arabia (as of 2024 also Oman)
*North Africa: Algeria, Egypt, Morocco, (Tunisia operating in 2017 but no longer operating in 2024)
Europe: Albania, Azerbaijan, Belarus, Bosnia and Herzegovina, Cyprus (Turkish Republic of Northern Cyprus), Georgia, Kosovo, Russia, Serbia (as of 2024 also Germany)
*South Asia: Pakistan (as of 2024 also Afghanistan)
*Subsaharan Africa: none in 2017 but by 2024 DPR Congo, Mauritius, Somalia, TanzaniaCite error: The opening <ref> tag is malformed or has a bad name (see the help page).
As of 2024 DeFacto has about 500 stores (having added , DPR Congo, Germany, Mauritius, Moldova, Oman, Somalia, Tanzania, Uzbekistan) and 13,000 employees.
Brands
Brands include DeFacto BABY, DeFacto KIDS, DeFacto FIT, DeFacto COOOL, DeFacto LIFE, DeFacto MODEST, DeFacto PLUS, DeFacto STUDIO, and DeFacto LIFE.
References
- ^ Ergu, Elif (2016-07-22). "Yabancılar rekabette zorlanıyor". www.hurriyet.com.tr (in Turkish). Retrieved 2024-05-15.
- ^ "Profesyonellerin şirketi nasıl büyüdü? - Capital". Capital Online (in Turkish). Retrieved 2024-05-15.
- "Defacto halka arza hazırlanıyor". CNN TÜRK (in Turkish). Retrieved 2024-05-15.
- "Corporate - DeFacto". corporate.defacto.com.tr. Retrieved 2024-05-15.
- ^ "Corporate - DeFacto". corporate.defacto.com.tr. Retrieved 2024-05-15.