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{{short description|Australian free-to-air digital television channel}} |
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{{Use Australian English|date=June 2014}} |
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{{Use dmy dates|date=May 2020}} |
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{{About||the pay television channel|Nickelodeon (Australia and New Zealand)}} |
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{{Infobox television channel |
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| name = 10 Shake |
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| logo = File:10 Shake logo 2020.svg |
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| logo_size = 250px |
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| logo_caption = Logo used since 2020 |
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| launch_date = {{start date and age|2020|9|27|df=yes}} |
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| closed_date = |
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| picture_format = ] (]) ] |
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| network = ] |
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| owner = ]<br>(]) |
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| parent = ] |
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| type = Children's entertainment |
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| country = Australia |
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| language = English |
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| area = ], ], ], ], ], ], ], ], ] |
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| former_names = |
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| sister_channels = {{Plainlist| |
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*] |
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*Spree TV |
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}} |
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}} |
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| website = |
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| terr_serv_1 = Freeview 10 metro (]) |
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| terr_chan_1 = 13 |
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| terr_serv_2 = Freeview SCA regional (]) |
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| terr_chan_2 = 54 |
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| online_chan_1 = |
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}} |
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'''10 Shake''' is an Australian ] digital television multichannel owned by ], via ]. |
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It originally launched as '''10 Shake''' on 27 September 2020, as Network 10's third multichannel.<ref>{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/get-ready-to-twist-and-shake/|title=Get Ready To Twist And Shake|website=ViacomCBS ANZ}}</ref><ref name="viacomcbsanz">{{Cite web|url=https://www.viacomcbsanz.com/news-and-insights/new-channel-will-shake-it-up/|title=New channel will shake it up|website=ViacomCBS ANZ}}</ref> As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including ] library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from ], ] and ]). After rebranding as Nickelodeon, the network further ] its schedule into ] under the ], Nickelodeon, and ] brands. |
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==History== |
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===10 Shake=== |
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During a virtual ] to advertisers in May 2020, Beverley McGarvey, the chief content offer and executive vice president of ], revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.<ref>{{Cite web |date=11 May 2020 |title=10 present a positive view to advertisers and sizzle a new multichannel |url=https://tvblackbox.com.au/page/2020/05/11/10-present-a-positive-view-to-advertisers-and-sizzle-a-new-multichannel/ |website=TVBlackbox}}</ref> |
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On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from ] brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from ] and ], and other imported programmes such as '']''.<ref>{{Cite web|last=Blackiston|first=Hannah|date=2020-07-12|title=Ten to launch new multi-channel 10 Shake: ‘There's no other offering like it on commercial FTA’|url=https://mumbrella.com.au/ten-to-launch-new-multi-channel-10-shake-theres-no-other-offering-like-it-on-commercial-fta-634359|access-date=2020-07-14|website=Mumbrella|language=en-US}}</ref> |
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It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states.<ref name="Shake Start">{{Cite web|url=https://tvblackbox.com.au/page/2020/09/13/exclusive-tv-blackbox-reveals-the-launch-date-for-10-shake-as-10-hits-reset-button-on-programming/|title=EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming|date=13 September 2020}}</ref> Regional viewers via ] were required to access streaming platform ] to find the new content, since WIN did not plan to launch 10 Shake in the near future.<ref name="10 Shake"/><ref name="Shake Start"/> But with WIN re-affiliating with the ] in 2021, 10 immediately signed for a re-affiliation deal with ] that would include carriage of that channel. On 14 September 2022, 10 Shake launched on ]. |
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On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August.<ref name="nickelodeon2023">{{cite news|url=https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html |date=22 June 2023|title=10 Shake to rebrand as Nickelodeon Channel |first=David|last=Knox|newspaper=TV Tonight |access-date=24 June 2023|url-status=live|archive-url =https://web.archive.org/web/20230624142500/https://tvtonight.com.au/2023/06/10-shake-to-rebrand-as-nickelodeon-channel.html | archive-date=24 June 2023}}</ref><ref>{{Cite web |last=Mediaweek |date=2023-06-22 |title=Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount |url=https://www.mediaweek.com.au/10-shake-to-rebrand-to-the-nickelodeon-channel-from-august-1/ |access-date=2023-06-22 |website=Mediaweek |language=en-AU}}</ref> Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of ] focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the ] broadcasting on Foxtel in Australia, whilst continuing to be provided on ] and ].<ref name="nickelodeon2023"/> |
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==Programming== |
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Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on ]. Most of its programming was sourced from the library of Network 10's parent company ] and its television brands from ], ], ] and ].<ref name="sponsors">{{Cite web|url=https://mumbrella.com.au/network-10-announces-four-sponsors-to-support-launch-of-10-shake-644415|title=Ten announces four sponsors to support launch of 10 Shake|access-date=1 October 2020|website=Mumbrella|date=29 September 2020}}</ref> |
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Nickelodeon airs local Australian children's programming, including '']'', '']'' and other ].<ref>{{Cite web|title=Network 10 launches Shake: Show me the content, dawn to midnight|url=https://www.mediaweek.com.au/network-10-launches-shake-show-me-the-content-dawn-to-midnight/|access-date=1 October 2020|website=Media Week|date=13 July 2020}}</ref> Also locally produced for the network was short-form series ''Shake Takes'' which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.<ref name="sponsors"/> This was later replaced by ''Nick News'' before the channel was rebranded to Nickelodeon.<ref name="nicknews">{{cite news|url=https://tvtonight.com.au/2022/07/nick-news-launches-on-nickelodeon-10-shake.html |date= 8 July 2022 |title=''Nick News'' launches on Nickelodeon & 10 Shake |first=David|last=Knox|newspaper=TV Tonight |access-date=31 July 2022|url-status=live|archive-url =https://web.archive.org/web/20220731022500/https://tvtonight.com.au/2022/07/nick-news-launches-on-nickelodeon-10-shake.html | archive-date=31 July 2022}}</ref> |
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===Current programming=== |
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====Animation==== |
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{{Div col}} |
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* '']'' (2023–present) |
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* '']'' (2023–present) |
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* '']'' (2024–present) |
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* '']'' (2023–present) |
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* '']'' (2024–present) |
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* '']'' (2024–present) |
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* '']'' (2024–present) |
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* '']'' (2023–present) |
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* '']'' (2024–present) |
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* '']'' (2023–present) |
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* ] (2020–21, 2023–present) |
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{{Div col end}} |
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====Children's==== |
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{{Div col}} |
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* '']'' (2024–present) |
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* '']'' (2023–present) |
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* '']'' (2020–21, 2023–present) |
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* '']'' (2023–present) |
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* '']'' (2023–present) |
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* '']'' (2023–present) |
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* '']'' (2021–present) |
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* '']'' (2020–present) |
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* '']'' (2020–present) |
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* '']'' (2023–present) |
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* '']'' (2024–present) |
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* '']'' (2024–present) |
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* '']'' (2020–present)<!--Season 3-present---> |
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* '']'' (2023–present) |
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* '']'' (2023–present) |
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* ''Nick News'' (2022–present) |
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* '']'' (2020–present) |
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* '']'' (2024–present) |
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* '']'' (2024–present) |
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* '']'' (2024–present) |
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* '']'' (2022–present) |
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* '']'' (2020–22, 2024–present) |
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* '']'' (2020–present) |
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* '']'' (2024–present) |
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* '']'' (2023–present) |
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* '']'' (2023–present) |
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* '']'' (2020–present)<!--Season 5-8 and Season 11-present---> |
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* ] (2024–present) |
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* '']'' (2020–present) |
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* '']'' (2024–present) |
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* '']'' (2024–present) |
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* '']'' (2023–present) |
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* '']'' (2020–present) |
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{{Div col end}} |
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====Preschool==== |
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{{Div col}} |
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* '']'' (2022–present) |
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* '']'' (2020–present) |
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* '']'' (2020–present) |
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* '']'' (2020–present) |
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* '']'' (2020–present) |
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* '']'' (2021–present) |
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* '']'' (special, 2024) |
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* ''] (2024–present) |
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* ''Garden Academy'' (2024–present) |
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* '']'' (2024–present) |
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* '']'' (2020–present) |
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* ''Ready Set Dance'' (2020–present) |
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* '']'' (2024–present) |
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* '']'' (2021–present) |
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* '']'' (2022–present) |
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* '']'' (2020–present) |
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* '']'' (2020–present) |
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* '']'' (2020–22, 2024–present) |
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{{Div col end}} |
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====Comedy==== |
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{{Div col}} |
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* '']'' (2021–present) |
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* '']'' (2023–present) |
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{{Div col end}} |
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====Light entertainment==== |
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{{Div col}} |
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* '']'' (2022–present) |
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* '']'' (2021–present) |
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* '']'' (2021–present) |
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* ''] '' (2020–present) |
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* '']'' (2020–present) |
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* ''Just for Laughs Australia'' (2020–present) |
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* '']'' (2023–present) |
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{{Div col end}} |
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====Award shows==== |
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{{Div col}} |
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* '']'' (same-day encore) |
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* '']'' (same-day encore) |
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* '']'' |
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{{Div col end}} |
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===Upcoming programming=== |
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====Children's==== |
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* '']''<ref name="nickelodeon2023"/><ref name="multichannel2022">{{cite news|url=https://tvtonight.com.au/2022/12/multichannel-survey-2022-10-peach-10-bold-10-shake.html |date= 5 December 2022 |title=Multichannel Survey 2022: 10 Peach, 10 BOLD, 10 Shake. |first=David|last=Knox|newspaper=TV Tonight |access-date=10 December 2022|url-status=live|archive-url =https://web.archive.org/web/20221206023353/https://tvtonight.com.au/2022/12/multichannel-survey-2022-10-peach-10-bold-10-shake.html | archive-date=6 December 2022}}</ref> |
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====Preschool==== |
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* ''Bossy Bear''<ref name="nickelodeon2023"/> |
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* '']''<ref name="multichannel2022"/> |
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===Former programming=== |
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====Adult Animation==== |
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{{Div col}} |
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* '']'' (2020–23) |
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* '']'' (2020–21, moved to ] and ]) |
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* '']'' (2020–23; moved to ] and ]) |
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{{Div col end}} |
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====Children's==== |
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{{Div col}} |
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* '']'' (2020–22) |
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* '']'' (2021–23) |
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* '']'' (2021–22) |
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* '']'' (2021–23) |
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* '']'' (2020) |
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* '']'' (2020–21) |
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* '']'' (2021–22) |
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* '']'' (2021–22) |
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* '']'' (2020) |
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* '']'' (2021) |
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* ''Shake Takes'' (2020–22) |
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* '']'' (2022–23) |
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* '']'' (2020–21) |
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* '']'' (2022) |
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* '']'' (2021) |
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{{Div col end}} |
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====Preschool==== |
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{{Div col}} |
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* '']'' (2021–23) |
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* ''Calvin & Kaison's Play Power!'' (2022)<!--Aired once on 30 October 2022--> |
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* '']'' (2021–23) |
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* '']'' (2020–21) |
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* '']'' (2023) |
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* '']'' (2020–23)<!--Season 7-8---> |
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* '']'' (2020–21) |
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* '']'' (2021) |
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{{Div col end}} |
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====Comedy==== |
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{{Div col}} |
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* '']'' |
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* '']'' (2020) |
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* '']'' |
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* '']'' (2021–23) |
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* '']'' |
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* '']'' |
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* '']'' (2020–21, moved to ]) |
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* '']'' |
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* '']'' (2023) |
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{{Div col end}} |
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====Light entertainment==== |
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{{Div col}} |
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* '']'' (2020) |
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* '']'' (2021) |
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* '']'' (2020–23) |
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* '']'' (2022) |
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* '']'' (2020–2023) |
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* ''Shaun Micallef's Brain Eisteddfod'' (2022) |
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* ''Ultimate Classroom'' (2022) |
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{{Div col end}} |
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====Reality==== |
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{{Div col}} |
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* '']'' (2020) |
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* '']''<ref name="10 Shake">{{cite web|last=Knox|first=David|url=https://tvtonight.com.au/2020/07/10-shake-to-launch-in-september.html|title=10 Shake to launch in September|date=13 July 2020|website=TV Tonight|publisher=]|access-date=13 July 2020}}</ref> |
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* '']'' |
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* '']'' |
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* '']'' |
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* '']'' (2022) |
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* '']'' (2020) |
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* '']'' |
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* '']'' |
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* '']'' (2020–21) |
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* '']'' |
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* '']'' (2020) |
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* '']'' (2020, simulcast with ]) |
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* '']'' (2020–21, includes ''Winter Wipeout'' and ''Total Wipeout: Freddie and Paddy Takeover'') |
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{{Div col end}} |
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==Availability== |
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Nickelodeon is available on channel 13 in ] ] from the network's five metropolitan ]s, ] ], ] ], ] ], ] ], and ] ], and other stations ] Regional QLD, ] Southern NSW/ACT, ] Regional VIC and ] Tasmania. |
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==Logo and identity history== |
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<gallery> |
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File:10 Shake logo 2020.svg|27 September 2020 – present |
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</gallery> |
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===Identity history=== |
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*2020–present: ''Shake It Up!'' |
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==References== |
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{{Reflist}} |
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==External links== |
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{{Portal|Television|Australia}} |
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*{{Official website|https://10play.com.au}} |
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{{Nickelodeon}} |
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{{Paramount Networks UK & Australia}} |
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{{Paramount Global}} |
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{{Free-to-air television channels in Australia}} |
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] |
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] |
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] |
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] |
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On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden.
It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states. Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future. But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.
On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August. Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky.
Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central.
Logo used since 2020
27 September 2020 – present
