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| '''Lunchly''' (stylized in ]) is a brand of snack kits created and marketed by '''Lunchly LLC'''. The brand is promoted and founded as a joint venture between ] |
'''Lunchly''' (stylized in ]) is a brand of snack kits created and marketed by '''Lunchly LLC'''. The brand is promoted and founded as a joint venture between ] ], ], and ].<ref>{{Cite web |last=Valinsky |first=Jordan |date=2024-09-17 |title=Logan Paul and MrBeast have a Lunchables competitor that they say is healthy |url=https://www.cnn.com/2024/09/17/food/lunchly-logan-paul-mrbeast/index.html |access-date=2024-09-22 |website=] |language=en}}</ref> It is marketed as a healthier alternative to ]'s ], and is positioned as a more expensive competitor.<ref>{{Cite web |last=Weprin |first=Alex |date=2024-09-16 |title=MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables |url=https://www.hollywoodreporter.com/business/business-news/mr-beast-logan-paul-team-lunchly-lunchables-competitor-1236003924/ |access-date=2024-09-22 |website=]}}</ref> The product line was announced on September 16, 2024. | ||
| Each box includes ] and ], preexisting popular products offered by the creators, along with three varieties including ] with ] |
Each box includes ] and ], preexisting popular products offered by the creators, along with three varieties including ] with ], ] with ] and cheese, or ].<ref name="forbes">{{Cite web |last=Roeloffs |first=Mary |date=2024-09-16 |title=MrBeast, Logan Paul And KSI Launch Lunchables Competitor 'Lunchly'—Here's What To Know |url=https://www.forbes.com/sites/maryroeloffs/2024/09/16/mrbeast-logan-paul-and-ksi-launch-lunchables-competitor-lunchly-heres-what-to-know/ |access-date=2024-09-22 |website=]}}</ref> | ||
| == History == | == History == | ||
| ⚫ | The product was announced to the public by ], ], and ] as a collaboration on September 16, 2024,<ref name="forbes" /> following other food and beverage products such as ], a range of energy and sports drinks by Olayunki and Paul, and ], a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits. Lunchly is intended as an alternative to products such as ]'s ], and features a comparison to them on its website.<ref name="forbes" /><ref name="w578">{{cite web |last=Gill |first=Emma |date=2024-09-23 |title=Logan Paul, KSI and MrBeast team up with Lunchables rival |url=https://www.manchestereveningnews.co.uk/whats-on/whats-on-news/move-over-prime-logan-paul-29991255 |access-date=2024-10-21 |website=Manchester Evening News}}</ref> The Lunchly trademark was registered on May 16, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.<ref>{{Cite web |title=United States Patent and Trademark Office |url=https://tsdr.uspto.gov/#caseNumber=98554044&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch |url-status=live |archive-url=https://ghostarchive.org/archive/DJ9i1 |archive-date=15 Oct 2024 |website=United States Patent and Trademark Office}}</ref><ref>{{cite web |title=Trade mark number UK00004057536 |url=https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00004057536 |website=trademarks.ipo.gov.uk |access-date=24 September 2024}}</ref><ref>{{cite web |title=LUNCHLY — 2330544 |url=https://ised-isde.canada.ca/cipo/trademark-search/2330544?lang=eng&payload=%7B&pageNum=2&pageLen=50&pageOrder=%257B%2522id%2522%253A%2522SortByAppNumber%2522%252C%2522order%2522%253A%2522descending%2522%257D&wbdisable=true |website=Canada.ca |access-date=24 September 2024}}</ref> | ||
| {{expand section|date=October 2024}} | |||
| The product was annouced to the public by ], ], and ] as a collaboration on September 16, 2024.<ref name="forbes" /> | |||
| Lunchly was launched at a time when Donaldson faced a number of controversies.<ref name="h984">{{cite web |last=Marshall |first=Cass |date=2024-09-24 |title=The MrBeast controversy era continues, with lunch packs and a lawsuit |url=https://www.polygon.com/culture/455739/mrbeast-controversy-continues-lunchly-lunch-packs |access-date=2024-10-21 |website=Polygon}}</ref> A number of social media experts speaking to '']'' stated that Lunchly may benefit from the negative attention Donaldson was exposed to, while also noting that the launch may come across as a distraction.<ref name="g081">{{cite web |last=Dodgson |first=Lindsay |date=2024-09-21 |title=MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky. |url=https://www.businessinsider.com/mrbeasts-lunchly-launch-during-controversy-may-be-a-good-idea-2024-9 |access-date=2024-10-21 |website=Business Insider}}</ref> | |||
| ⚫ | The Lunchly trademark was registered on May 16, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.<ref>{{Cite web |title=United States Patent and Trademark Office |url=https://tsdr.uspto.gov/#caseNumber=98554044&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch |url-status=live |archive-url=https://ghostarchive.org/archive/DJ9i1 |archive-date=15 Oct 2024 |website=United States Patent and Trademark Office}}</ref><ref>{{cite web |title=Trade mark number UK00004057536 |url=https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00004057536 |website=trademarks.ipo.gov.uk |access-date=24 September 2024}}</ref><ref>{{cite web |title=LUNCHLY — 2330544 |url=https://ised-isde.canada.ca/cipo/trademark-search/2330544?lang=eng&payload=%7B&pageNum=2&pageLen=50&pageOrder=%257B%2522id%2522%253A%2522SortByAppNumber%2522%252C%2522order%2522%253A%2522descending%2522%257D&wbdisable=true |website=Canada.ca |access-date=24 September 2024}}</ref> | ||
| == |
== Reception == | ||
| Lunchly faced negative criticism from a number of internet personalities. Fellow YouTuber ] criticized the kits for supposedly containing moly cheese.<ref>{{cite news |last1=Taylor |first1=Josh |title=Rosanna Pansino claims she found "disgusting" mold in Lunchly meal |url=https://www.dexerto.com/youtube/rosanna-pansino-discovers-disgusting-moldy-cheese-in-lunchly-meal-2954979 |access-date=October 21, 2024 |work=Dexerto |date=October 20, 2024 |language=en}}</ref><ref name="k785">{{cite web |last=Art |first=Pop Culture & |date=2024-10-20 |title=Rosanna Pansino calls Lunchly disgusting after finding mold in cheese product |url=https://tribune.com.pk/story/2504163/rosanna-pansino-calls-lunchly-disgusting-after-finding-mold-in-cheese-product |access-date=2024-10-21 |website=The Express Tribune}}</ref> YouTuber ] likewise expressed his disapproval of Lunchly, stating: "This is selling crap to kids who don't know better than to trust the people who are selling it to them."<ref>{{Cite web |last=Marshall |first=Cass |date=2024-09-24 |title=The MrBeast controversy continues, with lunch packs and a lawsuit |url=https://www.polygon.com/culture/455739/mrbeast-controversy-continues-lunchly-lunch-packs |access-date=2024-09-26 |website=Polygon |language=en-US}}</ref> ], a physician who releases educational videos, noted Lunchly's high sugar and fat content.<ref name="c450">{{cite web |last="] |first=["Nyla Gilbert |date=2024-10-02 |title=Lunchables rival, Lunchly, causes media backlash |url=https://www.thepostathens.com/article/2024/10/logan-paul-mr-beast-ksi-lunchly-dantdm |access-date=2024-10-21 |website=Lunchables rival, Lunchly, causes media backlash - The Post}}</ref> The product was also criticized for being marketed to children.<ref name="v334">{{cite web |last=Art |first=Pop Culture & |date=2024-09-18 |title=MrBeast defends Lunchly amid criticisms over health benefits and influencer marketing |url=https://tribune.com.pk/story/2496964/mrbeast-defends-lunchly-amid-criticisms-over-health-benefits-and-influencer-marketing |access-date=2024-10-21 |website=The Express Tribune}}</ref><ref name="w578" /> | |||
| Lunchly faced substantial criticism on various social media platforms from individuals who questioned the marketing tactics and nutritional quality of the lunch kit. Several people{{who|date=October 2024}} have voiced concerns about the promotion of processed foods with high lead contents to young audiences, as well as questioned both the nutritional value of the product and the motivations behind its creation some saying it was a "lazy knockoff ]" and a "cash grab" by ], ], and ], with some even calling them "sellouts".{{cn|date=October 2024}} It has even been criticized for mold developing in the cheese of the meal kits.<ref>{{cite news |last1=Taylor |first1=Josh |title=Rosanna Pansino claims she found "disgusting" mold in Lunchly meal |url=https://www.dexerto.com/youtube/rosanna-pansino-discovers-disgusting-moldy-cheese-in-lunchly-meal-2954979 |access-date=October 21, 2024 |work=Dexerto |date=October 20, 2024 |language=en}}</ref>{{Better source needed|date=October 2024}} | |||
| Notably, YouTuber ] expressed his disapproval of Lunchly by posting on his ] profile, "This is selling crap to kids who don't know better than to trust the people who are selling it to them."<ref>{{Cite web |last=Marshall |first=Cass |date=2024-09-24 |title=The MrBeast controversy continues, with lunch packs and a lawsuit |url=https://www.polygon.com/culture/455739/mrbeast-controversy-continues-lunchly-lunch-packs |access-date=2024-09-26 |website=Polygon |language=en-US}}</ref> | |||
| == See also == | == See also == | ||
| Line 38: | Line 35: | ||
| * ] | * ] | ||
| * ] | * ] | ||
| == Notes == | |||
| <references group="lower-alpha" responsive="1"></references> | |||
| == References == | == References == | ||
Revision as of 11:59, 21 October 2024
Brand of snack kits
 | |
| Product type | Snack |
|---|---|
| Owner | Lunchly LLC |
| Produced by | MrBeast, Logan Paul, KSI |
| Introduced | September 16, 2024; 3 months ago (2024-09-16) |
| Related brands | Prime (drink), Feastables |
| Registered as a trademark in | United States; May 16, 2024 |
| Ambassador(s) | KSI Logan Paul MrBeast |
| Website | lunchly |
Lunchly (stylized in uppercase letters) is a brand of snack kits created and marketed by Lunchly LLC. The brand is promoted and founded as a joint venture between YouTubers Olajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson. It is marketed as a healthier alternative to Kraft Heinz's Lunchables, and is positioned as a more expensive competitor. The product line was announced on September 16, 2024.
Each box includes Prime and Feastables, preexisting popular products offered by the creators, along with three varieties including turkey with cheese and crackers, nachos with salsa and cheese, or pizza.
History
The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024, following other food and beverage products such as Prime, a range of energy and sports drinks by Olayunki and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits. Lunchly is intended as an alternative to products such as Kraft Heinz's Lunchables, and features a comparison to them on its website. The Lunchly trademark was registered on May 16, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.
Lunchly was launched at a time when Donaldson faced a number of controversies. A number of social media experts speaking to Business Insider stated that Lunchly may benefit from the negative attention Donaldson was exposed to, while also noting that the launch may come across as a distraction.
Reception
Lunchly faced negative criticism from a number of internet personalities. Fellow YouTuber Rosenna Pansino criticized the kits for supposedly containing moly cheese. YouTuber DanTDM likewise expressed his disapproval of Lunchly, stating: "This is selling crap to kids who don't know better than to trust the people who are selling it to them." Doctor Mike, a physician who releases educational videos, noted Lunchly's high sugar and fat content. The product was also criticized for being marketed to children.
See also
References
- "LUNCHLY Trademark Application of Lunchly LLC - Serial Number 98554044". trademarks.justia.com. Retrieved September 24, 2024.
- Valinsky, Jordan (September 17, 2024). "Logan Paul and MrBeast have a Lunchables competitor that they say is healthy". CNN. Retrieved September 22, 2024.
- Weprin, Alex (September 16, 2024). "MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables". The Hollywood Reporter. Retrieved September 22, 2024.
- ^ Roeloffs, Mary (September 16, 2024). "MrBeast, Logan Paul And KSI Launch Lunchables Competitor 'Lunchly'—Here's What To Know". Forbes. Retrieved September 22, 2024.
- ^ Gill, Emma (September 23, 2024). "Logan Paul, KSI and MrBeast team up with Lunchables rival". Manchester Evening News. Retrieved October 21, 2024.
- "United States Patent and Trademark Office". United States Patent and Trademark Office. Archived from the original on October 15, 2024.
- "Trade mark number UK00004057536". trademarks.ipo.gov.uk. Retrieved September 24, 2024.
- "LUNCHLY — 2330544". Canada.ca. Retrieved September 24, 2024.
- Marshall, Cass (September 24, 2024). "The MrBeast controversy era continues, with lunch packs and a lawsuit". Polygon. Retrieved October 21, 2024.
- Dodgson, Lindsay (September 21, 2024). "MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky". Business Insider. Retrieved October 21, 2024.
- Taylor, Josh (October 20, 2024). "Rosanna Pansino claims she found "disgusting" mold in Lunchly meal". Dexerto. Retrieved October 21, 2024.
- Art, Pop Culture & (October 20, 2024). "Rosanna Pansino calls Lunchly disgusting after finding mold in cheese product". The Express Tribune. Retrieved October 21, 2024.
- Marshall, Cass (September 24, 2024). "The MrBeast controversy continues, with lunch packs and a lawsuit". Polygon. Retrieved September 26, 2024.
- "], ["Nyla Gilbert (October 2, 2024). "Lunchables rival, Lunchly, causes media backlash". Lunchables rival, Lunchly, causes media backlash - The Post. Retrieved October 21, 2024.
{{cite web}}:|last=has numeric name (help) - Art, Pop Culture & (September 18, 2024). "MrBeast defends Lunchly amid criticisms over health benefits and influencer marketing". The Express Tribune. Retrieved October 21, 2024.
External links
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