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30praum (stylized in upper case) is a Brazilian music production company specializing in rap and trap, co-founded by Matuê, one of the country's leading trap artists, and Clara Mendes. Established in 2016 and based in Fortaleza, Ceará.

History

The story of 30PRAUM began when Matuê and Clara Mendes recognized the need to decentralize the Brazilian rap industry, which was heavily concentrated in the South and Southeast regions, particularly in Rio de Janeiro and São Paulo. They set out to create a label that would highlight artists from the Northeast. Early on, the label signed artists like Teto and WIU, who would go on to become prominent names in the national rap scene.

Since its launch in 2016, 30PRAUM has evolved from a regional production house into a national record label, operating at the intersection of music, business, and culture. One of the company's flagship projects is the Plantão Festival, the first trap festival in Fortaleza, designed to showcase Northeast rap and bring artists from other regions to collaborate. This festival has drawn attention to the region's talent and has created opportunities for local artists to gain national recognition.

Over the years, 30PRAUM has grown its team from 10 to over 60 employees, managing artist development, event production and career management.

References

1. "Produtora fundada por Matuê e Clara Mendes expande negócios com a criação de festivais próprios". PEGN (in Brazilian Portuguese). 2023-04-03. Retrieved 2024-09-28.
2. Capitani, Lidia (2024-02-15). "Mulher, mãe e CEO: os desafios de Clara Mendes na cena do rap". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Retrieved 2024-09-28.
3. "Clara Mendes é sócia de Matuê e a mente por trás dos negócios na 30PRAUM". Marie Claire (in Brazilian Portuguese). 2023-09-03. Retrieved 2024-09-28.
4. Oliveira, Luccas (2022-04-20). "Conheça Teto, o baiano de 20 anos que está dominando o Spotify Brasil". Tangerina (in Brazilian Portuguese). Retrieved 2024-09-28.
5. Monnerat, Duda (2022-12-27). "Quem é WIU, uma das revelações do trap brasileiro? |". POPline (in Brazilian Portuguese). Retrieved 2024-09-28.
6. "Sócia de Matuê, Clara Mendes quer o 'Plantão' no exterior: 'ele é o coração e eu sou o cérebro' - João Lima Neto". Diário do Nordeste (in Brazilian Portuguese). 2023-04-26. Retrieved 2024-09-28.
7. Costa, Rodrigo (2024-04-12). "Azzy responde após Clara Mendes, CEO da 30PRAUM, revelar busca por 'Doja Cat brasileira'". Rap Mais (in Brazilian Portuguese). Retrieved 2024-09-28.
8. Marques, Jovi (2024-04-19). "Matuê e Clara Mendes, da 30PRAUM, falam sobre Plantão Festival, que acontece neste fim de semana". PAPELPOP (in Brazilian Portuguese). Retrieved 2024-09-28.
9. Bernardo, André (2021-08-31). "Matuê fala sobre possível projeto da 30PRAUM com músicas inéditas". Rap Mais (in Brazilian Portuguese). Retrieved 2024-09-28.
10. Izel', 'Adriana (2020-10-14). "Matuê: Conheça rapper cearense que bateu recorde de audição no streaming". Diversão e Arte (in Brazilian Portuguese). Retrieved 2024-09-28.
11. Grutter (@felipegrutter), Felipe (2024-09-14). "No Rock in Rio, Matuê anuncia Brandão como novo artista da 30PRAUM". Rolling Stone Brasil (in Brazilian Portuguese). Retrieved 2024-09-28.
12. www.internetmedia.com.br. "Matuê anuncia Brandão como novo artista da 30PRAUM". notícias (in Brazilian Portuguese). Retrieved 2024-09-28.

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