Dating Sunday: Difference between revisions

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	== Origins ==		== Origins ==
	The day was first coined by an online dating service ] in 2014.<ref name=":1">{{Cite web \|date=2014-01-04 \|title=Looking for love? Try the busiest online dating day of the year \|url=https://www.today.com/health/looking-love-try-busiest-online-dating-day-year-2D11850598 \|access-date=2025-01-05 \|website=TODAY.com \|language=en}}</ref> It is hypothesized that Dating Sunday is not on New Year's Day, but on a Sunday due to people returning home from holiday travel and being in the mindset to focus on themselves. It is also reported that Match found "51% of singles’ New Year's resolutions will be to focus on finding that special someone".<ref name=":0">{{Cite news \|last=Kasperkevic \|first=Jana \|date=2016-01-02 \|title='National holiday for single daters': why the best day to date online is 3 January \|url=https://www.theguardian.com/lifeandstyle/2016/jan/02/online-dating-best-day-3-january-sunday-new-year \|access-date=2025-01-05 \|work=The Guardian \|language=en-GB \|issn=0261-3077}}</ref>		The day was first coined by an online dating service ] in 2014.<ref name=":1">{{Cite web \|date=2014-01-04 \|title=Looking for love? Try the busiest online dating day of the year \|url=https://www.today.com/health/looking-love-try-busiest-online-dating-day-year-2D11850598 \|access-date=2025-01-05 \|website=TODAY.com \|language=en}}</ref> It is hypothesized that Dating Sunday is not on New Year's Day, but on a Sunday due to people returning home from holiday travel and being in the mindset to focus on themselves. It is also reported that Match found "51% of singles’ New Year's resolutions will be to ... focus on finding that special someone".<ref name=":0">{{Cite news \|last=Kasperkevic \|first=Jana \|date=2016-01-02 \|title='National holiday for single daters': why the best day to date online is 3 January \|url=https://www.theguardian.com/lifeandstyle/2016/jan/02/online-dating-best-day-3-january-sunday-new-year \|access-date=2025-01-05 \|work=The Guardian \|language=en-GB \|issn=0261-3077}}</ref>

	It is speculated that Dating Sunday exists because of "a mix of New Year’s resolutions, post-holiday breakups and ] around the corner",<ref name=":2">{{Cite web \|last=Asmelash \|first=Leah \|date=2020-01-05 \|title=Why Sunday is the biggest online dating day of the year \|url=https://www.cnn.com/2020/01/05/us/dating-sunday-trnd/index.html \|access-date=2025-01-05 \|website=CNN \|language=en}}</ref> making it the "first lonely holiday after the New Year"<ref>{{Cite web \|last=Brown \|first=Dalvin \|title='Dating Sunday': The busiest day of the year for online dating is Jan. 5 \|url=https://www.usatoday.com/story/tech/2020/01/02/dating-sunday-holiday-january-5-tips/2793853001/ \|access-date=2025-01-05 \|website=USA TODAY \|language=en-US}}</ref> after December reportedly being "proposal season".<ref name=":4">{{Cite web \|last=Iovine \|first=Anna \|date=2022-01-01 \|title=The most important thing to know about Dating Sunday \|url=https://mashable.com/article/dating-sunday-advice \|access-date=2025-01-05 \|website=Mashable \|language=en}}</ref> Furthermore, ], an online dating app, reportedly names the entire season from New Year's Day to February 13 (the day before Valentine's Day) "Swipe Season”.		It is speculated that Dating Sunday exists because of "a mix of New Year’s resolutions, post-holiday breakups and ] around the corner",<ref name=":2">{{Cite web \|last=Asmelash \|first=Leah \|date=2020-01-05 \|title=Why Sunday is the biggest online dating day of the year \|url=https://www.cnn.com/2020/01/05/us/dating-sunday-trnd/index.html \|access-date=2025-01-05 \|website=CNN \|language=en}}</ref> making it the "first lonely holiday after the New Year"<ref>{{Cite web \|last=Brown \|first=Dalvin \|title='Dating Sunday': The busiest day of the year for online dating is Jan. 5 \|url=https://www.usatoday.com/story/tech/2020/01/02/dating-sunday-holiday-january-5-tips/2793853001/ \|access-date=2025-01-05 \|website=USA TODAY \|language=en-US}}</ref> after December reportedly being "proposal season".<ref name=":4">{{Cite web \|last=Iovine \|first=Anna \|date=2022-01-01 \|title=The most important thing to know about Dating Sunday \|url=https://mashable.com/article/dating-sunday-advice \|access-date=2025-01-05 \|website=Mashable \|language=en}}</ref> Furthermore, ], an online dating app, reportedly names the entire season from New Year's Day to February 13 (the day before Valentine's Day) "Swipe Season”.

Revision as of 06:13, 5 January 2025

Online dating cultural trend

Dating Sunday, or Singles Sunday, is a superficial holiday on the first Sunday after New Year's Day where online dating websites and apps see the highest activity and signups from people desiring to connect with someone. It is sometimes called "a national holiday for single daters" or "Super Bowl Sunday for love".

Origins

The day was first coined by an online dating service Match.com in 2014. It is hypothesized that Dating Sunday is not on New Year's Day, but on a Sunday due to people returning home from holiday travel and being in the mindset to focus on themselves. It is also reported that Match found "51% of singles’ New Year's resolutions will be to ... focus on finding that special someone".

It is speculated that Dating Sunday exists because of "a mix of New Year’s resolutions, post-holiday breakups and Valentine’s Day around the corner", making it the "first lonely holiday after the New Year" after December reportedly being "proposal season". Furthermore, Tinder, an online dating app, reportedly names the entire season from New Year's Day to February 13 (the day before Valentine's Day) "Swipe Season”.

It is sometimes noted that Dating Sundy is a "sort of ouroboros" as an arbitrary day created by another arbitrary day of Valentine's Day.

Compared with all other Sundays, activity on Dating Sunday is "significantly higher than those other Sundays".

Statistics

Various dating websites and apps have reported increased activity or memberships using different statistics. In 2019, Match expected "an 80% increase in new users on the website on Sunday – in 2019, the site saw a 69% jump on Dating Sunday". For Tinder in 2024, "20 per cent more messages are sent when compared to the daily average over a year". Moreover, Tinder has reportedly 44 million matches made on "Dating Sunday" in 2017 when a typical day on the side is around 26 million matches. On user response time, Tinder also reportedly observes 20-minute faster average response time on Dating Sunday, indicating higher user engagement. For Hinge in 2024, it was reported they had "a 27% increase in likes sent on this day and a 29% rise in messages sent". For CoffeeMeetsBagel observed in 2018 "a 75% spike in new-user sign ups" and in 2019 reported "a 61% increase in new user signups, a 16% increase in activity or number of sessions, a 22% increase in matches, and a 23% increase in chats, compared to the past 30 days". It is reported that Plenty of Fish " sign-ups jump 24% over the course of the day, with the peak happening around 6pm ET on the first Sunday of the year". For Bumble in 2020, they expected "a 30% increase in new users this Sunday alone, along with a 15% increase in user activity compared to an average day" and 2023 "matches increased by 40 per cent from Christmas Eve to Dating Sunday". For How About We in 2014, "its membership rises 40 percent in January and February". Also in 2014, for ChristianMingle.com, it is reported that new membership signups increase a 41 percent around Dating Sunday between Christmas and Valentine's Day. OkCupid reportedly sees a 70 percent increase in user activity on Dating Sunday. For The League, it is reported they "saw 38% more messages and 53% more matches".

References

Weinstein, Janete (2025-01-03). "Singles swipe right for love on 'Dating Sunday'". NBC New York. Retrieved 2025-01-05.
^ "4 tips to stand out on one of the busiest days for online dating". ABC News. Retrieved 2025-01-05.
^ "Looking for love? Try the busiest online dating day of the year". TODAY.com. 2014-01-04. Retrieved 2025-01-05.
^ Kasperkevic, Jana (2016-01-02). "'National holiday for single daters': why the best day to date online is 3 January". The Guardian. ISSN 0261-3077. Retrieved 2025-01-05.
^ Asmelash, Leah (2020-01-05). "Why Sunday is the biggest online dating day of the year". CNN. Retrieved 2025-01-05.
Brown, Dalvin. "'Dating Sunday': The busiest day of the year for online dating is Jan. 5". USA TODAY. Retrieved 2025-01-05.
^ Iovine, Anna (2022-01-01). "The most important thing to know about Dating Sunday". Mashable. Retrieved 2025-01-05.
Iovine, Anna (2020-01-03). "How to survive the fake dating app holiday known as Dating Sunday". Mashable. Retrieved 2025-01-05.
Hill, Jonquilyn (2024-12-27). "If you want to find a match, try swiping this time of year". Vox. Retrieved 2025-01-05.
^ "What is Dating Sunday? The busiest time of year on dating apps explained | indy100". www.indy100.com. Retrieved 2025-01-05.
Weinstein, Janete (2025-01-03). "Singles swipe right for love on 'Dating Sunday'". NBC Los Angeles. Retrieved 2025-01-05.
Bursztynsky, Jessica (2025-01-03). "Dating Sunday 2025: The busiest day on dating apps is almost here". Fast Company. Retrieved 2025-01-04.
Holt, Brianna (2019-12-31). "The first Sunday in January is the biggest day of online dating all year". Quartz. Retrieved 2025-01-05.
Barbuti, Angela (2025-01-04). "Exclusive | NYC singles dish on why this Sunday is the biggest online dating day of the year". Retrieved 2025-01-05.

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Revision as of 05:32, 5 January 2025 editIdoghor Melody (talk \| contribs)Autopatrolled, Event coordinators, Extended confirmed users, Page movers, IP block exemptions, New page reviewers, Pending changes reviewers35,004 editsm clean up, typo(s) fixed: new year's day → New Year's Day (2), ’s → 's (3)Tag: AWB ← Previous edit		Revision as of 06:13, 5 January 2025 edit undoBoyTheKingCanDance (talk \| contribs)Extended confirmed users, Page movers, New page reviewers, Pending changes reviewers176,500 edits Ellipsis fixNext edit →
Line 3:		Line 3:

	== Origins ==		== Origins ==
	The day was first coined by an online dating service ] in 2014.<ref name=":1">{{Cite web \|date=2014-01-04 \|title=Looking for love? Try the busiest online dating day of the year \|url=https://www.today.com/health/looking-love-try-busiest-online-dating-day-year-2D11850598 \|access-date=2025-01-05 \|website=TODAY.com \|language=en}}</ref> It is hypothesized that Dating Sunday is not on New Year's Day, but on a Sunday due to people returning home from holiday travel and being in the mindset to focus on themselves. It is also reported that Match found "51% of singles’ New Year's resolutions will be to focus on finding that special someone".<ref name=":0">{{Cite news \|last=Kasperkevic \|first=Jana \|date=2016-01-02 \|title='National holiday for single daters': why the best day to date online is 3 January \|url=https://www.theguardian.com/lifeandstyle/2016/jan/02/online-dating-best-day-3-january-sunday-new-year \|access-date=2025-01-05 \|work=The Guardian \|language=en-GB \|issn=0261-3077}}</ref>		The day was first coined by an online dating service ] in 2014.<ref name=":1">{{Cite web \|date=2014-01-04 \|title=Looking for love? Try the busiest online dating day of the year \|url=https://www.today.com/health/looking-love-try-busiest-online-dating-day-year-2D11850598 \|access-date=2025-01-05 \|website=TODAY.com \|language=en}}</ref> It is hypothesized that Dating Sunday is not on New Year's Day, but on a Sunday due to people returning home from holiday travel and being in the mindset to focus on themselves. It is also reported that Match found "51% of singles’ New Year's resolutions will be to ... focus on finding that special someone".<ref name=":0">{{Cite news \|last=Kasperkevic \|first=Jana \|date=2016-01-02 \|title='National holiday for single daters': why the best day to date online is 3 January \|url=https://www.theguardian.com/lifeandstyle/2016/jan/02/online-dating-best-day-3-january-sunday-new-year \|access-date=2025-01-05 \|work=The Guardian \|language=en-GB \|issn=0261-3077}}</ref>

	It is speculated that Dating Sunday exists because of "a mix of New Year’s resolutions, post-holiday breakups and ] around the corner",<ref name=":2">{{Cite web \|last=Asmelash \|first=Leah \|date=2020-01-05 \|title=Why Sunday is the biggest online dating day of the year \|url=https://www.cnn.com/2020/01/05/us/dating-sunday-trnd/index.html \|access-date=2025-01-05 \|website=CNN \|language=en}}</ref> making it the "first lonely holiday after the New Year"<ref>{{Cite web \|last=Brown \|first=Dalvin \|title='Dating Sunday': The busiest day of the year for online dating is Jan. 5 \|url=https://www.usatoday.com/story/tech/2020/01/02/dating-sunday-holiday-january-5-tips/2793853001/ \|access-date=2025-01-05 \|website=USA TODAY \|language=en-US}}</ref> after December reportedly being "proposal season".<ref name=":4">{{Cite web \|last=Iovine \|first=Anna \|date=2022-01-01 \|title=The most important thing to know about Dating Sunday \|url=https://mashable.com/article/dating-sunday-advice \|access-date=2025-01-05 \|website=Mashable \|language=en}}</ref> Furthermore, ], an online dating app, reportedly names the entire season from New Year's Day to February 13 (the day before Valentine's Day) "Swipe Season”.		It is speculated that Dating Sunday exists because of "a mix of New Year’s resolutions, post-holiday breakups and ] around the corner",<ref name=":2">{{Cite web \|last=Asmelash \|first=Leah \|date=2020-01-05 \|title=Why Sunday is the biggest online dating day of the year \|url=https://www.cnn.com/2020/01/05/us/dating-sunday-trnd/index.html \|access-date=2025-01-05 \|website=CNN \|language=en}}</ref> making it the "first lonely holiday after the New Year"<ref>{{Cite web \|last=Brown \|first=Dalvin \|title='Dating Sunday': The busiest day of the year for online dating is Jan. 5 \|url=https://www.usatoday.com/story/tech/2020/01/02/dating-sunday-holiday-january-5-tips/2793853001/ \|access-date=2025-01-05 \|website=USA TODAY \|language=en-US}}</ref> after December reportedly being "proposal season".<ref name=":4">{{Cite web \|last=Iovine \|first=Anna \|date=2022-01-01 \|title=The most important thing to know about Dating Sunday \|url=https://mashable.com/article/dating-sunday-advice \|access-date=2025-01-05 \|website=Mashable \|language=en}}</ref> Furthermore, ], an online dating app, reportedly names the entire season from New Year's Day to February 13 (the day before Valentine's Day) "Swipe Season”.

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