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Revision as of 18:05, 24 July 2007
Mintel International Group is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, Belfast, Shanghai and Sydney. Mintel databases are accessible only to subscribing clients and to students in participating university libraries.
Timeline
| Year | Event |
|---|---|
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Mintel is established in London | |
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The first edition of Mintel’s flagship report, British Lifestyles, is launched | |
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Mintel becomes the first market research supplier to provide access online | |
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Mintel acquires New Product News magazine Chicago office is opened | |
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Mintel acquires American Mailbox Monitor Mintel Comperemedia is launched in the US | |
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Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2007) | |
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Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports | |
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Mintel Comperemedia begins tracking mail sent to US insurance brokers and investment brokers | |
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Mintel Menu Insights is launched Mintel receives British American Chamber of Commerce (http://www.babcc.org ) Award: Customer Focus and Innovation Mintel Premier is launched, providing market research data in an expanded onlineinterface | |
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Mintel partners with US credit bureaus to track credit card offers according to credit score Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database | |
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Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing | |
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Mintel launches Mintel Oxygen and Mintel Inspire, pairing market research with editorial on major market trends and future developments Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products |
Products
Mintel Reports
Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts. Three delivery platforms are available for Mintel Reports—Premier, Oxygen, and Inspire. Mintel Premier provides report data in an interactive online interface. Mintel Oxygen is an online delivery platform focusing on opinions from Mintel analysts. Mintel Inspire tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.
Mintel Global New Products Database (GNPD)
Mintel GNPD is an online database of new fast moving consumer goods, also known as consumer packaged goods. Over one million records from more than 50 countries each provide product ingredients, nutrition facts, packaging, distribution and pricing information.
Mintel Menu Insights
Mintel Menu Insights tracks menu items on US restaurants menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.
Mintel Comperemedia
Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments.
Mintel Custom Solutions
Mintel creates custom and confidential research for individual clients, including worldwide product retrieval, quality assurance, retailing audits, mystery shopping, category assessment and custom consumer research.
External links
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