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iPhone

File:IPhone-docked-WP.jpg
Manufacturer	Apple Inc. (ARM 1176 CPU)
Availability by region	June 29 2007 September 2007 Q4 2007 Q1 2008 2008 2009
Compatible networks	GSM Quad band (850/900/1800/1900 MHz), GPRS/EDGE, data speed up to 220 kbit/s
Form factor	Candybar
Dimensions	115×61×11.6 mm (4.5×2.4×0.46 in)
Weight	135 g (4.8 oz)
Memory	4 or 8 GB, internal flash memory
Rear camera	2.0 megapixel
Display	3.5 in (8.9 cm), 320x480 px at 160 ppi
Connectivity	Computer via 30-pin iPod dock connector, Wi-Fi (802.11g), Bluetooth 2.0

The iPhone is a multimedia and Internet-enabled quad-band GSM EDGE-supported mobile phone designed and sold by Apple Inc. The iPhone's functions include those of a camera phone and a multimedia player. It also offers Internet services including e-mail, text messaging, web browsing, visual voicemail, and local Wi-Fi connectivity. User input is accomplished via a multi-touch screen with virtual keyboard and buttons. Apple has filed more than 200 patents related to the technology behind the iPhone.

The iPhone has been available since June 29 2007 in the United States from Apple Retail Stores, the Apple Online Store, and from AT&T Mobility, formerly Cingular Wireless, for a contracted price of US$499 for the 4 GB model and US$599 for the 8 GB model.

Features

Apple has released a video explaining many of iPhone's features through a series of demonstrations.

Touch screen

The 3.5 in liquid crystal display (320×480 px at 160 ppi) HVGA touch screen topped with optical-quality glass is specifically created for use with a finger, or multiple fingers for multi-touch sensing. Because the screen is a capacitive touch screen, no stylus is needed, nor can one be used. The requirement for bare skin to be used has caused concerns for users in areas with winter climates; gloves worn would then have to be removed to use the touchpad.

For text input, the device implements a virtual keyboard on the touchscreen. It has automatic spell checking, predictive word capabilities, and a dynamic dictionary that learns new words. The predictive word capabilities have been integrated with the dynamic virtual keyboard so that users will not have to be extremely accurate when typing — i.e. touching the edges of the desired letter or nearby letters on the keyboard will be predictively corrected when possible. The keys are somewhat larger and spaced further apart when in landscape mode (currently, only using Safari). Reviewers, writers and analysts have pointed out several areas in which the iPhone falls short. The virtual keyboard has been considered its chief weakness and a risk for Apple. David Pogue of The New York Times and Walt Mossberg of The Wall Street Journal both tested the iPhone for two weeks and found learning to use it initially difficult, although eventually usable. Pogue stated use was "frustrating" and "text entry is not the iPhone’s strong suit" but Mossberg considered the keyboard a "nonissue." Both found that the typo-correcting feature of the iPhone was the key to using the virtual keyboard successfully.

The iPhone varies from common desktop interfaces by using a direct manipulation model of scrolling. Where a typical desktop GUI achieves scrolling by using a scroll-arrow to push a view-window down and thus the content itself up (or the reverse, clicking up to move content down), the iPhone interface enables the user to move the content itself up or down by a touch-drag-lift motion of the finger, much as one would slide a playing card across a table. Additionally, the speed desired for scrolling is computed based on the speed and acceleration with which the drag motion is performed.

Scrolling through a long list works as if the list is pasted on the surface of a wheel: the wheel can be "spun" by sliding a finger over the display. After the finger is lifted from the display the wheel continues to "spin" for a short moment before coasting down. In this way, the iPhone seems to simulate the physics of a real object, which, it is thought, should give a natural feel to the whole process.

The user interface also features other visual effects, such as horizontally sliding sub-selections and co-selections from right and left, vertically sliding system menus from the bottom (e.g. favorites, keyboard), and menus and widgets that turn around to allow settings to be configured on their back sides.

The photo album and web page magnifications are examples of multi-touch sensing. It is possible to zoom in and out of objects such as web pages and photos by respectively "unpinching" and "pinching" them, that is, placing two fingers (usually thumb and forefinger) on the screen and moving them farther apart or closer together as if stretching or squeezing the image. This scaling is done uniformly and proportionally based on the image in question so there is no distortion of the image itself, as would be the case if the image were actually stretched or squeezed.

One disadvantage of multi-touch with regards to AJAX web sites is that there is no mechanism for 'hovering' over a UI element. That is, there is no separate paradigm for indicating interest or focus on a portion of a web control other than clicking on it.

Other inputs

The display responds to three sensors: a proximity sensor that shuts off the display and touchscreen when the iPhone is brought near the face to save battery power and to prevent spurious inputs from the user's face and ears, an ambient light sensor that adjusts the display brightness which in turn saves battery power, and a 3-axis accelerometer, which senses the orientation of the phone and changes the screen accordingly. Web browsing and music playing support three orientations, while videos play in only one widescreen orientation.

A single "home" hardware button below the display brings up the main menu. Subselections are made via the touchscreen. The iPhone utilizes a full-paged display, with context-specific submenus at the top and/or bottom of each page, sometimes depending on screen orientation. Detail pages display the equivalent of a "Back" button to go up one menu.

The iPhone has three physical switches on its sides: sleep / wake, volume up / down, ringer on / off. All other multimedia and phone operations are done via the touch screen.

Phone

The iPhone allows conferencing, call holding, call merging, caller ID, and integration with other cellular network features and iPhone functions. For example, a playing song fades out when the user receives a call. Once the call is ended the music fades back in.

The iPhone includes a Visual Voicemail feature in conjunction with AT&T which allows users to view a list of current voicemail messages on-screen, without having to call into their voicemail. Unlike most other systems, messages can be listened to in a non-chronological order, by choosing messages from an on-screen list. AT&T modified their voicemail infrastructure to accommodate this new feature designed by Apple.

SMS messages are presented chronologically in a mailbox format similar to Mail, which places all text from recipients together with replies. Text messages are displayed in speech bubbles (similar to iChat) under each recipient's name.

Camera

The iPhone features a built in 2.0 megapixel camera located on the back for still digital photos. It also includes software that allows the user to upload, view, and e-mail photos. The user zooms in and out of photos by "unpinching" and "pinching" them through the multi-touch interface. The software interacts with iPhoto on the Mac.

Multimedia

The layout of the music library differs from previous iPods, with the sections divided more clearly alphabetically, and with a larger font. Similar to previous iPods, the iPhone can sort its media library by songs, artists, albums, videos, playlists, genres, composers, podcasts, audiobooks, and compilations. The Cover Flow, like that on iTunes, shows the different album covers in a scroll-through photo library. Scrolling is achieved by swiping a finger across the screen.

Like the fifth generation iPods introduced in 2005, the iPhone can play video, allowing users to watch TV shows and films. Unlike other image-related content, video on the iPhone plays only in the landscape orientation, when the phone is turned sideways. A two-fingered tap is used to switch between the video's true wide-screen aspect ratio (with black bars on the top and bottom of the screen) and a zoomed mode (to fill the iPhone's screen).

Web connectivity

The iPhone has built-in Wi-Fi, with which it is able to access the World Wide Web (through a wireless network) via a modified version of the Safari web browser. The iPhone is also able to connect to the web through AT&T's EDGE network, but is not able to utilize AT&T's 3G/HSDPA network; Steve Jobs mentioned at the Keynote presentation that 3G support would be a future feature of a new version. The use of the EDGE network instead of 3G has been criticized by analysts. When the user is not in a Wi-Fi hot spot, the iPhone's network connection will use the older EDGE network, which, before the launch, reviewers found that the EDGE network was "excruciatingly slow," with the iPhone taking as long as 100 seconds to download the Yahoo! home page for the first time. Immediately before the launch the observed speed of the network increased to almost 200 kbit/s. This is probably due to the new "Fine EDGE" upgrades AT&T has been making to their network prior to the launch. There has also been some criticism stemming from the iPhones inability to download iTunes content wirelessly.

The web browser displays full web pages as opposed to simplified pages as on most non-smartphones. The iPhone does not support Flash or Java technology. Web pages may be viewed in portrait or landscape mode and support automatic zooming by "pinching" or double-tapping images or text. The iPhone also has Bluetooth 2.x+EDR built in. It works with wireless earpieces that use Bluetooth technology.

An agreement between Apple and Google provides for access to a specially modified version of Google Maps — in map, local list, or satellite form, optimized for the iPhone, which also provides optional real-time traffic information. During the product's announcement, Jobs demonstrated this feature by searching for nearby Starbucks locations and then placing a prank call to one with a single tap. Google's ownership of YouTube means that an application for viewing videos on the website can be achived on the iPhone through a specialised application built into the system.

E-mail

The iPhone also features an HTML e-mail program, which enables the user to embed photos in an e-mail message. PDF, Microsoft Word, and Microsoft Excel attachments to mail messages can be viewed on the phone. Yahoo! is currently the only e-mail provider offering a free Push-IMAP e-mail service similar to that on a BlackBerry for the iPhone; IMAP and POP3 mail standards are also supported, including Microsoft Exchange. The iPhone will sync e-mail account settings over from Apple's own Mail application, Microsoft Outlook and Microsoft Entourage, or can be manually configured using the device's Settings tool. With the correct settings, the e-mail program can check many IMAP or POP3-enabled web based accounts such as Gmail, .Mac mail, and AOL.

OS X

Apple has confirmed that an optimized version of the Mac OS X operating system (without unnecessary components) runs on the iPhone, although differences between the operating system (OS X) running on Macs and the iPhone have not been officially explained. As iPhone's CPU is an ARM processor, the version of OS X that runs on iPhone differs from the desktop version in that it is written for the ARM instruction set architecture (ISA) instead of the x86 and PowerPC ISAs that the Mac version of OS X is written for.

The operating system takes up about 700 MB of the device's total 4 or 8 GB storage. It will be capable of supporting bundled and future applications from Apple.

Apple intends to offer a smooth method for updating the iPhone's operating system, in a similar fashion to the way that Mac OS X and iPods are updated, and touts this as an advantage compared to other cell phones.

Widgets, similar to the ones available in Mac OS X v10.4's Dashboard, are included on the iPhone. They include Stocks and Weather widgets.

The iPhone's version of OS X includes the software component "Core Animation" which is responsible for the smooth animations used in its user interface. Core Animation has not yet been released for Macs, but will be part of Mac OS X v10.5.

The build of OS X on at least one iPhone is "OS X 1.0 (1A543a)", as seen in a crash log for the MobileMail application. The application apparently runs as the superuser.

Applications

There are several applications located on the "Home" screen. The YouTube application streams videos over Wi-Fi and/or EDGE after encoding them using QuickTime's H.264 codec, to which YouTube has converted about 10,000 videos. They are expected to convert the entire catalog by Fall 2007. As a result, the YouTube application on iPhone can currently only view a certain selection of videos from the site. Also, because YouTube displays videos using Flash, the iPhone can only view videos through the YouTube application as opposed to accessing the website using Safari.

At WWDC 2007 on June 11 2007 Apple Inc. announced that the iPhone will support third party "applications" via the Safari web browser, that share the look and feel of the iPhone interface. The applications must be created in Ajax or JavaScript to maintain device security. The iPhone cannot install full programs from anyone but Apple. Steve Jobs has referenced full programs being created by parties other than Apple

Analysts also claim that iPhone lacks any type of firewall, which some experts claim is posing a data security risk. It is not confirmed by Apple or by independent analysts that used the actual device for tests that it doesn't have a firewall. Daniel Eran writes: "Dulaney doesn't know if the iPhone has a firewall, has no reason to suggest that its installation of OS X wouldn't offer a firewall, and offers no reasons why a mobile device would need a firewall anyway."

Battery

The iPhone features a built-in rechargeable battery that is not intended to be user-replaceable, similar to existing iPods. Once the battery reaches the end of its life time the phone will need to be returned to Apple and replaced for a fee. The cost of replacing the battery is US$79 and US$6.95 for shipping. The battery is stated to be capable of providing up to seven hours of video, six hours of web browsing, or eight hours of talk time (depending on configuration). The battery life for music playing is stated to be 24 hours. The battery also allows for up to 250 hours of standby time. Apple's site says that the battery life "is designed to retain up to 80% of its original capacity after 400 full charge and discharge cycles."

The Foundation for Taxpayer and Consumer Rights, a consumer advocate group, has sent a complaint to Apple and AT&T over the fee that consumers have to pay to get the battery replaced. In addition, the scheme and pricing was not made known to buyers until after the product was launched.

Other

The iPhone's headphones are similar to those of current iPods, but also incorporate a microphone. Calls can be answered and ended by squeezing a bud, toggling the microphone. The 3.5 mm TRS connector for the headphones is located on the top left corner (as seen from front upright). Wireless earpieces that use Bluetooth technology to communicate with the iPhone are sold separately. The headphone jack is recessed and as a result many standard stereo headphone jacks require an adapter to work correctly, although some users have successfully modified existing jacks by cutting away several millimeters of rubber at the base of the jack to allow them to fit.

The loudspeaker is used both for handsfree operations and media playback.

The SIM card is located in a slot at the top of the device, and the device is activated through iTunes.

Absent features

iPhone lacks a number of other handheld features that have not already been mentioned and are common in competing devices, including 3G support, voice dialing, voice recording, instant messaging, memory card slot, MMS, A2DP (allowing for stereo sound to be sent to an audio device by Bluetooth), common Bluetooth file transfer, GPS capability, text copy and paste, native games, and support for MP3 files as ringtones.

Platform support

The iPhone is compatible with Mac OS X version 10.4.10 or later, and Windows XP or Vista. For each, the user must download the latest version of iTunes, iTunes 7.3. The iPhone is not compatible with any 64-bit version of Windows such as Windows XP x64 or any 64-bit edition of Windows Vista.

Software updates

Apple has confirmed that software updates can be distributed to the iPhone device via iTunes. Security patches as well as new and improved features, such as a mobile chat client, Flash support, and voice recording, may be released in this fashion.

Pricing and availability

The initial U.S. release is offered in two configurations with two different prices: a 4 GB model for US$499 and an 8 GB model for US$599. In a deal concluded through secretive discussions which began in February 2005, AT&T Mobility is the exclusive carrier of the iPhone in the United States and will remain so until 2009 or later. The iPhone may be purchased with a two-year service plan with AT&T with plans ranging from US$59.99 to US$219.99 per month, or pre-paid month to month at a slightly higher rate.

Apple received FCC approval for the iPhone on May 17 2007. Jobs announced that the iPhone will first be available in late June 2007 in the U.S., during the fourth quarter 2007 in Europe (O2 have reportedly been awarded the contract for the UK), September 2007 in South Africa, and in 2008 for Asia, Mexico, and probably the rest of the Americas. New television commercials for the iPhone began to air on June 3, confirming a release date of June 29 2007.

Apple also announced that its goal is to capture 1% of the global mobile phone market, which would be approximately 10 million units being sold in the first full calendar year of iPhone availability. For comparison, Jobs announced that the Apple iPod commands 62% of the U.S. market share for MP3 players.

Specifications

The specifications as listed on Apple's website are:

• Screen size: 8.9 cm (3.5 in)
• Screen resolution: 320×480 pixels at 160 ppi
• Input method: Multi-touch screen interface (the "Home" button is the iPhone's only physical front panel button)
• Operating System: Darwin OS X
• Storage: 4 or 8 GB Flash memory
• Quad band GSM (GSM 850, GSM 900, GSM 1800, GSM 1900)
• Wi-Fi (802.11g), EDGE and Bluetooth 2.0 with EDR
• 2 megapixel camera
• Built-in rechargeable, non-removable battery with up to 8 hours of talk, 6 hours of internet use, 7 hours of video playback, and up to 24 hours of audio playback, lasting over 250 hours on standby.
• Size: 115×61×11.6 mm (4.5×2.4×0.46 in)
• Weight: 135 g (4.8 oz)
• Digital SAR (Specific Absorption Rate) of 0.974 W/kg

An analysis of the iPhone's firmware has revealed that the main Samsung chip (designated S5L8900) contains an ARM1176jzf processor, together with a PowerVR MBX 3D graphics co-processor.

Package contents

• iPhone
• Stereo earphones with in-line microphone
• Dock
• Dock connector to USB cable
• USB power adapter
• Documentation (includes 2 white Apple stickers)
• Cleaning/polishing cloth

(A separate dock is also available which charges both the iPhone and Apple Bluetooth Headset.)

History

Development

The genesis of the iPhone was Jobs' direction that Apple engineers investigate touch-screens. At the time he had been considering having Apple work on tablet PCs. Many have noted the device's similarities to Apple's previous touch-screen portable device, the Newton MessagePad — like the Newton, the iPhone is nearly all screen. Its form factor is credited to Apple's head of design, Jonathan Ive. Comments made by Jobs in April 2003 at the "D: All Things Digital" executive conference expressed his belief that tablet PCs and traditional PDAs were not good choices as high-demand markets for Apple to enter, despite many requests made to him that Apple create another PDA. He did believe that cell phones were going to become important devices for portable information access, and that what cell phones needed to have was excellent synchronization software. At the time, instead of focusing on a follow-up to their Newton PDA, Jobs had Apple put its energies into the iPod, and the iTunes software (which can be used to synchronize content with iPod devices), released January 2001. On September 7 2005, Apple and Motorola released the ROKR E1, the first mobile phone to use iTunes. Jobs was unhappy with the ROKR, feeling that having to compromise with a non-Apple designer (Motorola) prevented Apple from designing the phone they wanted to make. In September 2006, Apple discontinued support for the ROKR and released a version of iTunes that included references to an as-yet unknown mobile phone that could display pictures and video. On January 9 2007, Jobs announced the iPhone at the Macworld convention, receiving substantial media attention, and on June 11 2007 announced at the Apple's Worldwide Developer's Conference that the iPhone would support third-party applications using the Safari engine on the device. Third-parties would create the Web 2.0 applications and users would access them via the internet. Such applications appeared even before the release of the iPhone; the first being "OneTrip", a program meant to keep track of the user's shopping list. On June 29, Apple released version 7.3 of iTunes to coincide with the release of the iPhone. This release contains support for iPhone service activation and syncing.

Advertising

The first advertisement for iPhone, titled "Hello," aired during the 79th Academy Awards on February 25 2007 on ABC. The ad features clips from several notable films and television shows over the last seventy years, showing iconic characters answering telephones and saying "hello" or a similar greeting. The iPhone is shown at the end with the caption "Hello. Coming in June."

The commercial was created by TBWA\Chiat\Day, Apple's ad agency since CEO Steve Jobs' return to the company in 1997. TBWA's Media Arts Lab will continue to handle all upcoming advertising for iPhone, much as it has for iPod.

On June 3 2007, Apple released four advertisements that announce a June 29 2007 release date, and which concluded, "Use requires minimum new 2 year activation plan."; the footnote has since been removed from all four of the ads. A fifth ad featuring YouTube was released on June 21 2007. All five advertisements feature a voice over describing various iPhone features, demonstrated on-screen. The song "Perfect Timing (This Morning)" by a band called Orba Squara plays in the background.

Release

On June 28 2007, during an address to Apple employees, Steve Jobs announced that all full-time Apple employees and those part-time employees that have been with the company at least one year would receive a free iPhone. Employees will get their phones in July after the initial demand subsides.

On June 29, Apple closed its stores during the hours between 2:00 and 6:00 PM local time to prepare for the iPhone launch. Meanwhile, hundreds of customers lined up at stores nationwide until each stores re-opened their doors to sell the first devices.

There were some concerns with service and plans provided by AT&T. The iPhone is only available for those who subscribe to a two-year AT&T service plan unless they have poor credit, in which case they can use a pre-paid plan. There is no way to opt out of the data plan and thus people who do not want to use the iPhone's web capability may find the fee superfluous. The iPhone cannot be added to an AT&T Business account, and any existing business account discounts cannot be applied to an iPhone AT&T account. One report also indicated that iPhone could not be added to an existing AT&T consumer account if it had been ported from Cingular at the time of the BellSouth-AT&T merger.

The AP reported also that some users were unable to activate their phones due to what AT&T reported was "high volume of activation requests were taxing the company's computer servers."

Early estimates by technology analysts estimated sales of between 250,000 to 700,000 units in the first weekend alone, with strong sales continuing after the initial weekend. As part of their quarterly earnings announcement, AT&T reported that 146,000 iPhones were activated in the first weekend. Though this figure does not include units that were purchased for resale on eBay or otherwise not activated until after the opening weekend, it is still less than most initial estimates. It is also estimated that 95% of the units sold are the 8 GB model.

Sales

Apple announced in their 2007 Q3 sales report and conference call that they sold 270,000 iPhones in the first 30 hours on launch weekend. AT&T reported 146,000 iPhones activated in the same time period. Apple anticipates selling over 1,000,000 iPhones in the first full quarter of availability.

Domain name

On July 1 2007, it was reported that Apple paid at least US$1 million to Michael Kovatch for the transfer of the iphone.com domain name. Kovatch registered the domain in 1995. That URL now redirects to Apple's iPhone page: http://www.apple.com/iphone/.

Activation bypassed

The iPhone normally prevents access to its media player and web features unless it has also been activated as a phone through AT&T. On July 3 2007, Jon Lech Johansen reported on his blog that he had successfully bypassed this requirement and unlocked the iPhone's other features with a combination of custom software and modification of the iTunes binary. He published the software and offsets for others to use.

Exploits

On July 23, it was reported that a serious exploit allowed hackers to take complete control of the iPhone via Wi-Fi connection or by luring a person to a website with that included malicious code. Once the hacker had control of the iPhone they could download the entire content of the iPhone, make phone calls, or turn the phone into a covert listening device. No exploits have yet been reported in the wild, and the "listening device" capability would require the creation of custom software, something which is currently very hard to do, given the lack of an SDK for the iPhone.

Disputes

Patents

LG Electronics claimed the iPhone's design was copied from the LG Prada. Woo-Young Kwak, head of LG Mobile Handset R&D Center, said at a press conference, “We consider that Apple copied Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006.”

Trademark

On September 3 1993, Infogear filed for the U.S. trademark "I PHONE" and on March 20 1996 applied for the trademark "IPhone". "I Phone" was registered in March 1998, and "IPhone" was registered in 1999. Since then, the I PHONE mark was abandoned. Infogear's trademarks cover "communications terminals comprising computer hardware and software providing integrated telephone, data communications and personal computer functions" (1993 filing), and "computer hardware and software for providing integrated telephone communication with computerized global information networks" (1996 filing). Infogear released a telephone with an integrated web server under the name iPhone in 1998. In 2000, Infogear won an infringement claim against the owners of the iphones.com domain name. In June 2000, Cisco Systems acquired Infogear, including the iPhone trademark. On December 18 2006 they released a range of re-branded Voice over IP (VoIP) sets under the name iPhone.

In October 2002, Apple applied for the "iPhone" trademark in the United Kingdom, Australia, Singapore, and the European Union. A Canadian application followed in October 2004 and a New Zealand application in September 2006. As of October 2006 only the Singapore and Australian applications had been granted. In September 2006, a company called Ocean Telecom Services applied for an "iPhone" trademark in the United States, United Kingdom and Hong Kong, following a filing in Trinidad and Tobago. As the Ocean Telecom trademark applications use exactly the same wording as Apple's New Zealand application, it is assumed that Ocean Telecom is applying on behalf of Apple. The Canadian application was opposed in August 2005 by a Canadian company called Comwave who themselves applied for the trademark three months later. Comwave have been selling VoIP devices called iPhone since 2004.

Shortly after Steve Jobs' January 9 2007 announcement that Apple would be selling a product called iPhone in June 2007, Cisco issued a statement that it had been negotiating trademark licensing with Apple and expected Apple to agree to the final documents that had been submitted the night before. On January 10 2007 Cisco announced it had filed a lawsuit against Apple over the infringement of the trademark iPhone, seeking an injunction in federal court to prohibit Apple from using the name. More recently, Cisco claimed that the trademark lawsuit was a "minor skirmish" that was not about money, but about interoperability.

On February 2 2007, Apple and Cisco announced that they had agreed to temporarily suspend litigation while they hold settlement talks, and subsequently announced on February 20 2007 that they had reached an agreement. Both companies will be allowed to use the "iPhone" name in exchange for "exploring interoperability" between Apple's products and Cisco's iPhone.

See also

• Information appliance
• Technological convergence
• iPod
• HTC Touch
• LG Prada (KE850)

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External links

• Apple iPhone website
• AT&T iPhone website
• The Best Page In The Universe A critical review of the iPhone by a satirical website.

• 2007 introductions
• Apple Inc. hardware
• Digital audio players
• IPod
• Mobile
• Multi-touch
• Smartphones
• Wi-Fi
• Quad Band GSM phones
• Touchscreen mobile phones