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In ], ] and many other countries (usually those of the ]), '''RRP''' is an ] for '''recommended retail price'''. The ]n equivalent is '''MSRP''', for '''manufacturer's suggested retail price'''. Both are often shortened to just '''retail price''' or sometimes '''list price''', and indicate the ] ] a ] or ] thinks a ] should be ] for.

Much of the time, stores charge less than this price, however this depends upon the actual ] cost of each item, usually purchased in ] from the manufacturer, or in smaller quantities through a distributor.

] of retail price is common in the ], where companies often inflate these numbers, then give greater supposed "]s" to create false "]". This is especially common at ] chains which act as their own distributors and ] manufacturing, thereby allowing them to set their own retail prices.


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