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Screenshot of the main page on January 26, 2008 | |
Type of business | Private |
---|---|
Type of site | classifieds, forums |
Available in | English, Spanish |
Founded | 1999 |
Headquarters | San Francisco Bay Area, USA |
Area served | 450 cities in 50 countries |
Founder(s) | Craig Newmark |
Key people | Jim Buckmaster (CEO) |
Revenue | not published |
Employees | 25 |
URL | www.craigslist.org |
Advertising | none |
Registration | optional |
Launched | 1995 |
Current status | active |
Craigslist is a centralized network of online communities, featuring free classified advertisements (with jobs, internships, housing, personals, for sale/barter/wanted, services, community, gigs, resume, and pets categories) and forums on various topics.
Description
The service was founded in 1995 by Craig Newmark for the San Francisco Bay Area. After incorporation as a private for-profit company in 1999, Craigslist expanded into nine more U.S. cities in 2000, four each in 2001 and 2002, and 14 in 2003. As of September 2007, Craigslist had established itself in approximately 450 cities in 50 countries.
As of 2007, Craigslist operates with a staff of 24 people. Its sole source of revenue is paid job ads in select cities ($75 per ad for the San Francisco Bay Area; $25 per ad for New York, Los Angeles, San Diego, Boston, Seattle, Washington D.C., Chicago and recently Portland, Or) and paid broker apartment listings in New York City ($10 per ad).
The site serves over nine billion page views per month, putting it in 56th place overall among web sites world wide, ninth place overall among web sites in the United States (per Alexa.com on January 10, 2008), to over thirty million unique visitors. With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. The site receives over two million new job listings each month, making it one of the top job boards in the world. The classified advertisements range from traditional buy/sell ads and community announcements, to personal ads and even erotic services.
In December 2006, at the UBS Global Media Conference in New York, Craigslist CEO Jim Buckmaster told Wall Street analysts that Craigslist has little interest in maximizing profit, instead preferring to help users find cars, apartments, jobs, and dates.
The company does not formally disclose financial or ownership information. Analysts and commentators have reported varying figures for its annual revenue, ranging from $10 million in 2004, $20 million in 2005, and $25 million in 2006 to possibly $150 million in 2007. It is believed to be owned principally by Newmark, Buckmaster, and eBay (the three board members). eBay owns approximately 25%, and Newmark is believed to own the largest stake.
Background
Having observed people helping one another in a friendly, social and trusting community way on the Internet, the WELL, and Usenet, and feeling isolated as a relative newcomer to San Francisco, Craigslist founder Craig Newmark decided to create something similar for local events.
The first postings debuted in early 1995. The initial technology encountered some limits, so by June of 1995 majordomo had been installed and the mailing list "craigslist" resumed operations. Most of the early postings were submitted by Newmark and were notices of social events of interest to software and Internet developers living and working in San Francisco.
Soon, word of mouth led to rapid growth. Both subscribers and the number of postings grew rapidly. There was no moderation, so Newmark was surprised when people started using the mailing list for non-event postings. People trying to fill technical positions found that the list was a good way to reach people with the skills they were looking for. This led to the addition of a category for "jobs". User demand for more categories caused the list of categories to grow. About this time, community members started asking for a web interface. Newmark enlisted the help of volunteers and contractors to create a website user interface for the different mailing list categories. Needing a domain name for this, Craig registered "craigslist.org" (and later, "craigslist.com", to prevent the name "craigslist" from being used for other purposes). About this time, Newmark realized that the site was growing so fast that he could stop working as a software engineer and work full time running craigslist. By April 2000, there were nine employees working out of Newmark's apartment on Cole Street in San Francisco.
Newmark says that Craigslist works because it gives people a voice, a sense of community trust and even intimacy. Other factors he cites are consistency of down-to-earth values, customer service and simplicity. After first being approached about running banner ads, Newmark decided to keep Craigslist non-commercial. In 2002, Craigslist staff posted mock-banner ads throughout the site as an April Fools joke.
Significant events for Craigslist
- In January 2000, current CEO Jim Buckmaster joined the company as lead programmer and CTO. Buckmaster contributed the site's multi-city architecture, search engine, discussion forums, flagging system, self-posting process, homepage design, personals categories, and best-of-Craigslist feature. He was promoted to CEO in November 2000.
- In 2002, a disclaimer was put on the "men seeking men", "casual encounters", "erotic services", and "rants and raves" boards to ensure that those who clicked on these sections were over the age of 18. No disclaimer was on the "men seeking women," "women seeking men" or "women seeking women" boards. Responding to charges of discrimination and negative stereotyping, Buckmaster explained that the company's policy is a response to user feedback requesting the warning on the more sexually explicit sections, including "men seeking men". Today, all of the above listed boards (as well as some others) lead to a disclaimer.
- On August 1, 2004, Craigslist began charging $25 to post job openings on the New York and Los Angeles pages. On the same day, a new section was added called "Gigs", where low-cost and unpaid jobs and internships can be posted for free.
- On August 13, 2004, Newmark announced on his blog that auction giant eBay had purchased a 25% stake in the company from a former principal. Some fans of Craigslist have expressed concern that this development will affect the site's longtime non-commercial nature, but it remains to be seen what ramifications the change will actually have. As of June 2007, there have been no substantive changes to the usefulness or non-advertising nature of the site (still no banner ads, still only charging for a few services to businesses).
- In July 2005, Craigslist won the right to beam over 2 million classified ads into deep space (one light year away) in the near future after Buckmaster won an eBay auction for broadcasting time from the company Deep Space Communications Network. Newmark said, "We believe there could be an infinite market opportunity" in space.
Related media
- In 2003 Michael Ferris Gibson filmed the documentary 24 Hours on Craigslist.
- In November of 2007, Ryan J. Davis directed Jeffrey Self's solo show 'My Life On The Craigslist' at Off-Broadway's New World Stages. The show focuses on a young gay man's sexual experiences on Craigslist and was so successful that it will return to New York by popular demand in February of 2008.
Controversies and illegal activities by users
- On February 32006, Craigslist was sued by the Chicago Lawyers' Committee for Civil Rights Under Law for allegedly allowing users to post discriminatory housing ads in Chicago that violate the Fair Housing Act. The case was subsequently dismissed.
- On September 8 2006, several sites reported that Craigslist's "Casual Encounters" forums in several cities had been compromised by individuals posting fraudulent ads in order to obtain personal information about people. This information, including email addresses, phone numbers, home addresses, photos, etc. was publicly posted online.
- On September 12 2007, a woman plead guilty in federal court to running an underage prostitution ring through Craigslist.
Criticism
- In July 2005, the San Francisco Chronicle criticized Craigslist for allowing ads from dog breeders, and thereby allegedly encouraging the over breeding and irresponsible selling of pit bulls in the Bay Area.
- In January 2006, the San Francisco Bay Guardian published an editorial criticizing Craigslist for moving into local communities and "threatening to eviscerate" local alternative newspapers. Craigslist has been compared to Wal-Mart, a multinational corporation that some feel crushes small local businesses when they move into towns and offer a huge assortment of goods at arguably cheaper prices.
- In August 2007, Atlanta Mayor Shirley Franklin wrote a letter to Craigslist asking the company to take steps to avoid unwittingly enabling child prostitution through its classified ads.
Nonprofit foundation
In 2001, the company started the Craigslist Foundation, a § 501(c)(3) nonprofit organization that helps emerging nonprofit organizations get established, gain visibility, attract the attention of potential donors, and develop the skills and knowledge required for long-term success.
It accepts charitable donations, and rather than directly funding organizations, it produces face-to-face events and offers online resources to help grassroots organizations get off the ground and contribute real value to the community.
Awards
- NYPRESS: 2003, Best Local Website, by Manhattan Reader's Poll
- Webby: 2001, Best Community Site, by the Academy
Cities
The first 14 city sites were: (entire list)
- March 1995: San Francisco Bay Area
- June 2000: Boston
- August 2000: Chicago, Los Angeles, New York, Portland, San Diego, Seattle, Washington, D.C.
- October 2000: Sacramento
- April 2001: Atlanta, Austin, Denver, Vancouver
Vancouver, Canada, was the first non U.S. city included. London, England was the first city outside North America.
In November 2004, Amsterdam, Bangalore, Paris, Sao Paulo and Tokyo became the first cities outside of primarily English speaking countries.
As of September 2007, 450 cities in 50 countries are represented.
References
- "Alwayson Magazine". Winter 2007. p. 33.
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(help) - Amanda Lenhart and Jeremy Shermak (November 2005). "Selling items online" (PDF). Pew Internet. Retrieved 2007-09-06.
- Just An Online Minute… Stunning Wall Street, Shunning Profits
- Newspaper Killer
- Adam Lashinsky (December 122005). "Burning Sensation". Fortune Magazine. Retrieved 2007-08-22.
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(help) - Brian M. Carney (June 172006). "Zen and the Art of Classified Advertising: Craigslist could make $500 million a year. Why not?". Wall Street Journal. Retrieved 2007-08-22.
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(help) - ^ Owen Thomas (July 262007). "http://www.opinionjournal.com/editorial/feature.html?id=110008531". Valleywag. Retrieved 2008-08-22.
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- Greg Sandoval (July 32007). "Craigslist grapples with competitor on board". CNET. Retrieved 2007-08-22.
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(help) - ^ craigslist.org (2006). "craiglist fact sheet". Retrieved 2007-09-06.
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- "Archived page from Craigslist's About Us". April 19 2000. Retrieved 2007-02-08.
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(help) - "april fool's rules". craigslist. Retrieved 2007-02-08.
- "Jim Buckmaster—CEO & programmer". Retrieved 2007-09-06.
- "Warning: men seeking men—Craigslist posts disclaimer for gay male personals". Southern Voice Online. August 312005. Retrieved 2007-09-06.
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(help) - "Beam your craigslist ad into space". July 152005. Retrieved 2007-09-06.
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(help) - 'My Life On The Craigslist' at Off-Broadway's New World Stages
- www.broadwayworld.com
- "Chicago Lawyers Committee For Civil Rights Under Law, Inc. v. Craigslist, Inc". February 32006. Retrieved 2007-09-06.
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(help) - "Sex Baiting Prank on Craigslist Affects Hundreds". September 62006. Retrieved 2007-09-06.
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(help) - "Woman Pleads Guilty in Teen Prostitution Ring". September 132007. Retrieved 2008-01-09.
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(help) - Ilene Lelchuk (July 112005). "Craigslist pressured to ban dog, cat ads". San Francisco Chronicle. Retrieved 2007-09-06.
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(help) - Tim Redmond (July 112005). "Editor's Notes". San Francisco Bay Guardian. Retrieved 2007-09-06.
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(help) - David Pendered (August 222007). "Mayor rips craigslist over child prostitution". agc.com.
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(help) - "Atlanta mayor says Craigslist used for child prostitution". San Francisco Business Times. August 22, 2007. Retrieved 2008-01-29.
- "Readers Poll Results—Best of Manhattan 2003 Readers Poll". New York Press. Retrieved 2007-09-06.
- "Best Web Sites of the Year Honored at the 5th Annual Webby Awards". The Webby Awards. July 182001. Retrieved 2007-09-06.
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External links
Official sites
News and media
- Craig of Craigslist.org by Frederic Neema, A feature story by photojournalist Frederic Neema
- Zen and the Art of Classified Advertising, A WSJ Interview with Jim Buckmaster, Craigslist CEO
- Craig Newmark, Craigslist founder on the Tavis Smiley show
- List in Space: Calling the Cosmos Gets Commercial, a March 2005 article about classifieds from Craigslist
- Craigslist and the Craigslist Foundation, an October 2001 article from the San Francisco Art Magazine website
- iinnovatecast interview with Craig Newmark by Stanford business school students and alums
- Tacoma woman's house emptied after craigslist hoax News report on a house falling victim to Craigslist prank and being stripped out
- How to Make Casual Encounters on Craigslist An article that exposes many of the scams that are perpetrated in the Casual Encounters section on Craigslist.