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| {{Unreferenced|date=November 2007}} | {{Unreferenced|date=November 2007}} | ||
| '''Mitchum''' is a brand of ],that was launched in 1970 by ]. It is widely known for its ] ], "So effective you can skip a day". It is an efficient anti-perspirant product |
'''Mitchum''' is a brand of ],that was launched in 1970 by ]. It is widely known for its ] ], "So effective you can skip a day". It is an efficient anti-perspirant product containing the maximum concentration of active ingredient Aluminum Zirconium Tetrachlorohydrex GLY (20%) currently allowed. | ||
| The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped. | The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped. | ||
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| ==Availability== | ==Availability== | ||
| It is available as a roll-on, spray, stick and powder. Its efficiency comes from the inclusion of an anti-bacterial. | It is available as a roll-on, spray, stick and powder. Its efficiency comes from the inclusion of an anti-bacterial. | ||
| 2007 saw the launch of the Smart Solid stick with a patented water-based formula. | |||
| ==Links== | ==Links== | ||
Revision as of 14:00, 21 February 2008
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Mitchum is a brand of deodorant,that was launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day". It is an efficient anti-perspirant product containing the maximum concentration of active ingredient Aluminum Zirconium Tetrachlorohydrex GLY (20%) currently allowed.
The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped.
Complaints have been recorded of the product bleaching clothes. Also, there have been complaints of rashes developing with the new active ingredient.
Availability
It is available as a roll-on, spray, stick and powder. Its efficiency comes from the inclusion of an anti-bacterial.
2007 saw the launch of the Smart Solid stick with a patented water-based formula.
Links
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