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| vegemite is the epitomy of crap i am Australian and i hate the stuff.http://swm.ff-an.com | |||
| '''Vegemite''' is the registered brand name for a dark brown, salty food paste mainly used as a spread on sandwiches and toast, though occasionally used in cooking. It is based on a ]. Invented in ] by Australian ], it is now produced by ], a multinational company owned by the ] group. Its taste and manufacture are similar to the British ], and indeed the product was for a short time known as "Parwill" as a rather unfunny and unsuccessful pun on Marmite's name. | |||
| Whilst highly popular in ] and ], it has never been successfully marketed elsewhere; although available in Britain it is unable to contend with the strong brand image, and ubiquity of Marmite. It is notorious for the dislike it generates amongst some foreigners who try it, particularly Americans. Those unfamiliar with it are recommended to try a small amount spread on toast, however, it appears to be very much an acquired taste. Note that vegemite is not something liked by ALL Australians - many find it quite loathesome and nauseating. The spread is extremely strongly flavoured, and a little goes a long way. Anybody spreading vegemite as thickly as jam or butter would get a nasty suprise when they bit into the resulting product. | |||
| Vegemite's rise to popularity was helped by highly successful marketing campaigns in the 1940's, using groups of smiling, attractive healthy children singing a catchy jingle entitled "We're happy little vegemites". Indeed, many Australians still use the phrase "happy little vegemite" to describe such children. Re-edited versions of the original advertisements and jingle continue to be used today for their appeal to patriotic nostalgia. | |||
| Many non-Australians became aware of Vegemite's existence as it was mentioned in the lyrics of ], a song that became a worldwide hit for the Australian pop group ] in the early 1980's. | |||
Revision as of 16:28, 3 September 2002
vegemite is the epitomy of crap i am Australian and i hate the stuff.http://swm.ff-an.com