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| '''Mitchum''' is a brand of ],that was launched in 1970 by ]. It is widely known for its ] ], "So effective you can skip a day". It is an efficient anti-perspirant product containing the maximum concentration of active ingredient Aluminum Zirconium Tetrachlorohydrex GLY (20%) currently allowed. | '''Mitchum''' is a brand of ],that was launched in 1970 by ]. It is widely known for its ] ], "So effective you can skip a day". It is an efficient anti-perspirant product containing the maximum concentration of active ingredient ] (20%) currently allowed. | ||
| The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped. | The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped. | ||
Revision as of 19:51, 22 March 2008
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Mitchum is a brand of deodorant,that was launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day". It is an efficient anti-perspirant product containing the maximum concentration of active ingredient Aluminum Zirconium Tetrachlorohydrex GLY (20%) currently allowed.
The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped.
Complaints have been recorded of the product bleaching clothes. Also, there have been complaints of rashes developing with the new active ingredient.
Availability
It is available as a roll-on, spray, stick and powder. Its efficiency comes from the inclusion of an anti-bacterial.
2007 saw the launch of the Smart Solid stick with a patented water-based formula.
Links
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