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The Underpants Gnomes have a three-step business plan, consisting of: The Underpants Gnomes have a three-step business plan, consisting of:


# Steal underpants # Collect underpants
# ??? # ???
# Profit! # Profit!

Revision as of 21:07, 26 December 2003

In the South Park episode entitled Gnomes (Underpants Gnomes), The Underpants Gnomes are a community of underground gnomes who collect underpants.

The Underpants Gnomes have a three-step business plan, consisting of:

  1. Collect underpants
  2. ???
  3. Profit!

Where none of the gnomes actually knows what the second step is, and all of them assume someone else within the organization does.

A similar business model is also found in one episode of Arthur, where an organization of pets form the Sock exchange.

See also: Slashdot trolling phenomena.