| Revision as of 19:51, 22 March 2008 edit72.211.132.171 (talk) added wiki link for "Aluminium zirconium tetrachlorohydrex gly"← Previous edit | Revision as of 23:48, 21 May 2008 edit undoKleenupKrew (talk | contribs)1,323 edits fact tagsNext edit → | ||
| Line 4: | Line 4: | ||
| The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped. | The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped. | ||
| Complaints have been recorded of the product bleaching clothes. Also, there have been complaints of rashes developing with the new active ingredient. | Complaints have been recorded of the product bleaching clothes{{fact|date=May 2008}}. Also, there have been complaints of rashes developing with the new active ingredient{{fact|date=May 2008}}. | ||
| ==Availability== | ==Availability== | ||
Revision as of 23:48, 21 May 2008
 | This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Mitchum" – news · newspapers · books · scholar · JSTOR (November 2007) (Learn how and when to remove this message) |
Mitchum is a brand of deodorant,that was launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day". It is an efficient anti-perspirant product containing the maximum concentration of active ingredient Aluminum Zirconium Tetrachlorohydrex GLY (20%) currently allowed.
The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped.
Complaints have been recorded of the product bleaching clothes. Also, there have been complaints of rashes developing with the new active ingredient.
Availability
It is available as a roll-on, spray, stick and powder. Its efficiency comes from the inclusion of an anti-bacterial.
2007 saw the launch of the Smart Solid stick with a patented water-based formula.
Links
 | This product article is a stub. You can help Misplaced Pages by expanding it. |