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| A '''Googlebomb''' is an attempt to influence the ranking of a given site in results returned by ]. Due to the way that Google's search ] works, a ] will be ranked higher if the sites that link to that page all use consistent text. ''Googlebomb'' is used both as a ] and a ]. | |||
| For example, if a user registers many ]s and all of them link to a main site with the text "''... is a living legend''" then searching for "living legend" on Google will return the main site higher in the ranking, even if the phrase "living legend" doesn't appear on the main site. A common means of exploiting this is through ]s, where although the entry may disappear from the main page quickly, the short-term effects of a link can dramatically affect the ranking of a given site. Empirical results indicate that it does not take large number of websites to achieve a Googlebomb. The effect has been achieved with only a handful of dedicated weblogs. | |||
| The technique was first discussed on ], ] in a weblog by Adam Mathes. In a posting that day, he coined the term "Google bombing" and explained how he discovered that Google used the technique to calculate page rankings. He found that a search for "internet rockstar" returned the website of ] as the first result, even though "internet rockstar" did not appear anywhere on Brown's webpage. He reasoned that Google's algorithm returned it as the first result because many fan sites that linked to Brown's website used that phrase on their own pages. | |||
| Mathes began testing his theory by setting out to make the website of his friend Andy Pressman the number one result for a query of "talentless hack". He gave instructions for creating websites and links to Pressman's website with the text of the link reading "talentless hack". Sure enough, as other webloggers joined in his Googlebombing campaign, Pressman's website became the number one result in a Google search for "talentless hack". | |||
| ] and popular examples are, amongst others, , , , , , and | |||
| . | |||
| Best results are obtained when using the "I'm feeling lucky" button, which automatically redirects the user to the first result. | |||
| Google has defended its algorithms as simply a reflection of the opinion on the Web, saying that it is not damaging the overall quality of its services. Google has said it expects Googlebombing to return to obscurity and has dismissed it as "cybergraffiti" and just another internet fad. | |||
| == External links == | |||
| * | |||
| * - BBC News, ], ] | |||
| * - ABC News, ], ] | |||
| * - '''', ], ] | |||
| * - Competitor in the fun optimization competition currently running on the Usenet newsgroup alt.internet.search-engines, a typical example of how to have fun with Googlebombing. | |||
Revision as of 05:24, 4 March 2004
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