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| ⚫ | Beebe and Beebe define credibility as a person's believability. There are different elements that may comprise a person’s credibility but, according to them, there are three specific elements most commonly identified. The three elements are competence, trustworthiness, and dynamism.<ref name=BeebeBeeber>Beebe, S., & Beeber, S. (2005). ''Public Speaking: An Audience Centered Approach (6th edition)''. Allyn and Bacon Publishers.</ref> | ||
| '''Source Credibility''' | |||
| ⚫ | Beebe and Beebe |
||
| American Heritage Dictionary defines competence as the state or quality of being adequately or well qualified or as having a specific range of skill, knowledge, or ability. Trustworthiness is characterized, by Beebe and Beebe |
The '']'' defines competence as the state or quality of being adequately or well qualified or as having a specific range of skill, knowledge, or ability.<ref>American Heritage Dictionary, 2006.</ref> Trustworthiness is characterized, by Beebe and Beebe, as the ability for people to believe a person to be honest. They characterize dynamism as a form of energy; for example, charisma is a type of dynamism.<ref name=BeebeBeeber /> Yoon, Choong, and Min-Sun conducted a study that tested expertise (competence) and trustworthiness among different racial dimensions and found that these elements were of nearly the same importance to different races.<ref name=YoonChoongSun>Yoon, K., Choong, H., & Min-Sun, K. (1998). A cross cultural comparison of the effects of source credibility on attitudes and behavior intentions. ''Mass Communication & Society, 1(3/4), 153''.</ref> | ||
| The manner in which a source delivers a message will affect the credibility or perceived credibility of a message |
The manner in which a source delivers a message will affect the credibility or perceived credibility of a message.<ref name=DowningPayne>Payne, K., & Downing, J. (2000). Speaking Ebonics in a professional context: The role of ethos/source credibility and perceived sociability of the speaker. ''Journal of Technical Writing & Communicaion, 30(4), 367-384''.</ref> A speech by ] at the ] was translated into ] and played to 72 African-American students at a mid-south university. Then, the same excerpt was played but in ] and the students was asked to evaluate each speaker. The tape of the speech in Standard English was rated as being a more credible source. The credibility of the source was affected by the way the speech was delivered.<ref name=DowningPayne /> | ||
| Another study reported that there were five categories that source credibility interacted with: source, message, channel, receiver, and destination variables |
Another study reported that there were five categories that source credibility interacted with: source, message, channel, receiver, and destination variables.<ref name=Pornpitakpan>Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades' evidence. ''Jounal of Applied Social Psychology, 34(2), 243-281''.</ref> The conclusion drawn in the article was that a high credible source is almost always superior to a less credible source.<ref name=Pornpitakpan /> A person with high source credibility is looked more favorably upon by the public.<ref name=Pornpitakpan /> | ||
| There are three specific types of source credibility, according to Beebe and Beebe: | |||
| There are three specific types of source credibility, according to Beebe and Beebe (2005). The first is initial credibility, which is the credibility of a speaker prior to delivering some type of discourse or rhetoric (Beebe & Beebe, 2005). Initial credibility is usually drawn from the perceived expertise of the speaker due to credentials and/or reputation (Beebe & Beebe, 2005). The second type of source credibility is derived credibility (Beebe & Beebe, 2005). Derived credibility is the credibility of a speaker that develops during the course of a speaking event (Beebe & Beebe, 2005). High derived credibility is usually drawn from speech delivery and the substance of the content of the speech (Beebe & Beebe, 2005). The final type of credibility is terminal credibility (Beebe & Beebe, 2005). This is the perceived credibility of a speaker after a speaking event has concluded (Beebe & Beebe, 2005). Terminal credibility is a combination of the initial and the derived credibility of a speaker (Beebe & Beebe, 2005). | |||
| ;initial credibility: This is the credibility of a speaker prior to delivering some type of discourse or rhetoric. It is usually drawn from the perceived expertise of the speaker due to credentials and/or reputation.<ref name=BeebeBeeber /> | |||
| ;derived credibility: This is the credibility of a speaker that develops during the course of a speaking event. High derived credibility is usually drawn from speech delivery and the substance of the content of the speech.<ref name=BeebeBeeber /> | |||
| ;terminal credibility: This is the perceived credibility of a speaker after a speaking event has concluded. Terminal credibility is a combination of the initial and the derived credibility of a speaker.<ref name=BeebeBeeber /> | |||
| ==References== | |||
| <references /> | |||
| {{catneeded}} | |||
| American Heritage Dictionary, 2006.] | |||
| Beebe, S., & Beeber, S. (2005). ''Public Speaking: An Audience Centered Approach (6th edition)''. Allyn and Bacon Publishers.] | |||
| Payne, K., & Downing, J. (2000). Speaking Ebonics in a professional context: The role of ethos/source credibility and perceived sociability of the speaker. ''Journal of Technical Writing & Communicaion, 30(4), 367-384''.] | |||
| Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades' evidence. ''Jounal of Applied Social Psychology, 34(2), 243-281''.] | |||
| Yoon, K., Choong, H., & Min-Sun, K. (1998). A cross cultural comparison of the effects of source credibility on attitudes and behavior intentions. ''Mass Communication & Society, 1(3/4), 153''.] | |||
Revision as of 13:42, 5 April 2009
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Beebe and Beebe define credibility as a person's believability. There are different elements that may comprise a person’s credibility but, according to them, there are three specific elements most commonly identified. The three elements are competence, trustworthiness, and dynamism.
The American Heritage Dictionary defines competence as the state or quality of being adequately or well qualified or as having a specific range of skill, knowledge, or ability. Trustworthiness is characterized, by Beebe and Beebe, as the ability for people to believe a person to be honest. They characterize dynamism as a form of energy; for example, charisma is a type of dynamism. Yoon, Choong, and Min-Sun conducted a study that tested expertise (competence) and trustworthiness among different racial dimensions and found that these elements were of nearly the same importance to different races.
The manner in which a source delivers a message will affect the credibility or perceived credibility of a message. A speech by Jessie Jackson at the 1996 Democratic National Convention was translated into Ebonics and played to 72 African-American students at a mid-south university. Then, the same excerpt was played but in Standard English and the students was asked to evaluate each speaker. The tape of the speech in Standard English was rated as being a more credible source. The credibility of the source was affected by the way the speech was delivered.
Another study reported that there were five categories that source credibility interacted with: source, message, channel, receiver, and destination variables. The conclusion drawn in the article was that a high credible source is almost always superior to a less credible source. A person with high source credibility is looked more favorably upon by the public.
There are three specific types of source credibility, according to Beebe and Beebe:
- initial credibility
- This is the credibility of a speaker prior to delivering some type of discourse or rhetoric. It is usually drawn from the perceived expertise of the speaker due to credentials and/or reputation.
- derived credibility
- This is the credibility of a speaker that develops during the course of a speaking event. High derived credibility is usually drawn from speech delivery and the substance of the content of the speech.
- terminal credibility
- This is the perceived credibility of a speaker after a speaking event has concluded. Terminal credibility is a combination of the initial and the derived credibility of a speaker.
References
- ^ Beebe, S., & Beeber, S. (2005). Public Speaking: An Audience Centered Approach (6th edition). Allyn and Bacon Publishers.
- American Heritage Dictionary, 2006.
- Yoon, K., Choong, H., & Min-Sun, K. (1998). A cross cultural comparison of the effects of source credibility on attitudes and behavior intentions. Mass Communication & Society, 1(3/4), 153.
- ^ Payne, K., & Downing, J. (2000). Speaking Ebonics in a professional context: The role of ethos/source credibility and perceived sociability of the speaker. Journal of Technical Writing & Communicaion, 30(4), 367-384.
- ^ Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades' evidence. Jounal of Applied Social Psychology, 34(2), 243-281.
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