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'''42 Entertainment''' is an ] company based in ] which specializes in creating and producing ]s (ARGs). The company was founded in 2003 as an independently-owned, creative content and interactive agency under the name '''''4orty 2wo Entertainment'''''<ref></ref>. The company started with a nine-person management team and was originally based in Emeryville, California. It is generally regarded as one of the leading companies producing ]s, including campaigns for Xbox and PS3 titles, the movie “The Dark Knight”, and the award-winning Nine Inch Nails "Year Zero" album. '''42 Entertainment''' is an ] company based in ] which specializes in creating and producing ]s (ARGs). The company was founded in 2003 as an independently-owned, creative content and interactive agency under the name '''''4orty 2wo Entertainment'''''<ref></ref>. The company started with a nine-person management team and was originally based in Emeryville, California. It is generally regarded as one of the leading companies producing ]s, including campaigns for Xbox and PS3 titles, the movie “The Dark Knight”, and the award-winning Nine Inch Nails "Year Zero" album.


==History==
===Pre-Founding===
While the company didn't officially launch until 2003, many of those who would become the management team were involved with creating and producing "]" for Warner Brothers to promote the ] film ].<ref></ref> The project was developed by ]<ref></ref>.

===Founding===
The company began as 4orty 2wo Entertainment in 2003 and was launched by a management team which included Bob Fagan, Elan Lee, Sean Stewart and Jordan Weisman from the team which created "]". It also included Susan Bonds, Joe DiNunzio, Jane McGonigal, Jim Stewartson and John Ziffren.<ref></ref>

===Merge with 3 Pin Media===
In early 2006, 42 Entertainment merged with . The executive team of ], Alex Lieu and Johnny Rodriquez joined the company at this time.

===Changes in 2007===
In 2007, Jordan Weisman left the company to found . That same year, ], ] and Jim Stewartson stepped down to found .


==Notable Projects== ==Notable Projects==

Revision as of 17:59, 6 May 2009

42 Entertainment
IndustryMedia industry
Founded2003
HeadquartersPasadena, california, U.S.
Key peopleSusan Bonds, President & CEO
Alex Lieu, Chief Creative Officer
Johnny Rodriguez, Visual Design Director
Michael Borys, Interactive Design Director
George Cook
Bob Fagan
Website42 entertainment.com

42 Entertainment is an American company based in Pasadena which specializes in creating and producing alternate reality games (ARGs). The company was founded in 2003 as an independently-owned, creative content and interactive agency under the name 4orty 2wo Entertainment. The company started with a nine-person management team and was originally based in Emeryville, California. It is generally regarded as one of the leading companies producing Alternate Reality Games, including campaigns for Xbox and PS3 titles, the movie “The Dark Knight”, and the award-winning Nine Inch Nails "Year Zero" album.


Notable Projects

42 Entertainment became well known in 2004 for "I Love Bees" the prequel experience for the Xbox game Halo 2. Other projects followed in 2005, such as (client in parentheses) Hex 168 (Microsoft Gaming Studios/Xbox 360), MSN Found (Windows Live Search) and Last Call Poker (Activision’s GUN). In 2006, the company created Dead Man’s Tale, an interactive game for Windows Messenger and Disney’s Pirates of the Caribbean.

In 2007, 42 Entertainment created The Vanishing Point for Windows Vista, which offered a sub-orbital trip to space as a grand prize. The company was also behind Year Zero, which had them working with Trent Reznor to build out a world for the Nine Inch Nails album Year Zero.

Starting in 2008, notable projects from 42 Entertainment include Stop the International (Columbia Tri-Star), If Looks Could Kill (Burrell/Toyota Camry), Bizarro is Here (Six Flags) and Project Abraham (SCEA's Resistance 2). However, the most well-known campaign created by 42 Entertainment in 2008 was Why So Serious?, an alternate reality game for Warner Bros’ The Dark Knight movie.

Acclaim

2008

  • Cannes Lions Grand Prix Award (Viral Marketing) for Year Zero
  • Cannes Lions Silver Award (Integrated Campaign) for Year Zero
  • Webby Peoples Voice Award (Branded Content) for Year Zero
  • Webby Peoples Voice Award (Integrated Campaigns) for Year Zero
  • Clio Award (Bronze) for Year Zero

2007

2006

2005

External links

References

  1. Original website 4orty2wo.com as archived at archive.org
  2. 2008 Cannes Lions Grand Prix Winners
  3. 2008 Cannes Lions Silver Award Winners
  4. ^ 2008 Webby Award Winners
  5. 2008 Clio Award Winners
  6. 2007 W3 Winners
  7. ^ 2007 W3 Winners
  8. ^ 2007 W3 Winners
  9. 2007 Davey Award Winners
  10. 2006 W3 Winners
  11. 2006 W3 Winners
  12. 2006 W3 Winners
  13. 2005 Game Developer Choice Awards
  14. Welcome to the Webby Awards
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