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| As for example- A beautiful example is of Mahindra & mahindra company.They are targeting their product named(tractor bhoomiputra)specially for the agricultural purposes. | |||
Revision as of 03:48, 30 October 2009
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A target market is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made.
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