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| ==Clients== | ==Clients== | ||
| Ruder Finn's first client was actually ], and was followed by celebrity clients such as ], ], ], ] and ]. Other clients have included ], ], Travel Alberta, ], ], and ]. They also represented ] and ]s in the ]. | Ruder Finn's first client was actually ], and was followed by celebrity clients such as ], ], ], ] and ]. Other clients have included ], ], Travel Alberta, ], ], and ]. | ||
| ==Controversy== | ==Controversy== | ||
Revision as of 16:09, 7 February 2011
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Ruder Finn is an United States public relations firm founded in 1948 by David Finn and William Ruder.
Ruder Finn is a privately held, family-owned company that employs more than 600 people. Its public relations cover healthcare, technology, consumer, interactive, media, arts and culture, and environmental programming.
Since 1978, Ruder Finn has maintained an executive-training program, which approximately 20% of Ruder Finn employees have participated in to date.
In the 1960s, Ruder Finn hired S. Neil Fujita to create a design division, Ruder, Finn & Fujita.
Clients
Ruder Finn's first client was actually Perry Como, and was followed by celebrity clients such as Dinah Shore, Frankie Laine, The Mills Brothers, Jack Lemmon and Rosalind Russell. Other clients have included Philip Morris, Novartis, Travel Alberta, Twinings Tea, glaceau, and Air France.
Controversy
1960's through late 1990's - While representing long-time client Philip Morris (now Altria), Ruder Finn was instrumental in crafting the public relations campaign that disputed the evidence tobacco smoking is hazardous to health.
1991 - Ruder & Finn had were the P.R. representatives of Croatia, Bosnia and Albanians in Kosovo during the Yugoslav wars and had the mission of creating anti-Serb sentiment in the West.
1998 - Caught in conflict of interest as discoveries of financial dealings of Swiss authorities post-World War II surfaced which involved some of their Jewish clients.
2005 - Pro bono work done for the UN raised speculation when Kofi Annan's nephew, Kobina, worked as an intern at the firm.
References
- Grimes, William (October 27, 2010). "S. Neil Fujita, Innovative Graphic Designer, Dies at 89". The New York Times. Retrieved October 27, 2010.
- Ruder & Finn, Inc., "Project “B”: an alternative proposal to project “A”″, September 1995, Tobacco Institute, Bates no. TIMN0004276/4299
- Ruder & Finn, Inc., "Public Relations Study for Philip Morris, Inc.", January 1968, Philip Morris, Bates no. 2021280871/0957
- Ruder & Finn, Inc., "Preliminary Proposal for a Corporate Affairs Programme", February 1991, Philip Morris France, Bates No. 2500120377/0438
- 1,247 documents linking Ruder Finn and Philip Morris at the Legacy Tobacco Documents Library at the University of California, San Francisco
- http://www.iacenter.org/bosnia/lituchy.htm
- Leading PR firm caught in fray between Swiss, Jewish clients
- Questions surface about Annan's nephew
External links
- Ruder Finn website
- Ruder Finn Israel website
- Ruder Finn Interactive website
- Ruder Finn Interactive Blog