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| STAR Broadcasting Corporation controls over 50,000 hours of Indian programming and also owns the world's largest contemporary Indian and International film library, with more than 800 titles, featuring superstars including ], ], ] and International superstars like ] and ]. In partnership with leading companies in Asia, STAR Broadcasting Corporation businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. | STAR Broadcasting Corporation controls over 50,000 hours of Indian programming and also owns the world's largest contemporary Indian and International film library, with more than 800 titles, featuring superstars including ], ], ] and International superstars like ] and ]. In partnership with leading companies in Asia, STAR Broadcasting Corporation businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. | ||
| STAR India also manages a portfolio of business ventures including DTH operator ]; cable system ], channel distributor STAR Den, news channel operator MCCS, the film production and distribution business ] and STAR CJ Home Shopping. | STAR India also manages a portfolio of business ventures including DTH operator ]; cable system ], channel distributor STAR Den, news channel operator MCCS, the film production and distribution business ] and STAR CJ Home Shopping. | ||
| ==List of Channels provided== | ==List of Channels provided== | ||
Revision as of 05:36, 23 March 2011
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| Company type | Cable television network, Subsidiary of News Corporation |
|---|---|
| Industry | Entertainment |
| Founded | 1 August 1991 |
| Founder | Subhash Chandra |
| Headquarters |  India |
| Key people | Uday Shankar (CEO) Jagdish Kumar (COO) |
| Products | Television channels, Film |
| Owner | News Corporation |
| Website | STAR TV |
Satellite Television Asia Region (STAR) is an Asian TV service owned by Rupert Murdoch's News Corporation. It is headquartered in Mumbai, with regional offices in cities Delhi and Chennai.
STAR India, is said to be the leading media and entertainment company, has the highest reach among the country's broadcasters, beaming to over 168 million people every week across India and over 65 countries across the globe.
STAR India's portfolio includes 32 channels in eight languages including STAR Plus, STAR One, STAR Gold, Channel V, STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Sky News, FX, Fox Crime, STAR Vijay, STAR News, ESPN, and STAR Sports among others.
History
The New Economic Policy of India, in 1993, led to Globalisation, Privatisation and Liberalization of Indian markets. India witnesed a rapid spurt in growth of satellite television leading to a revolution in the television industry after 1993.
Before 1993
The company was launched in 1990 by Subash Chandra Goyal as a part of Zee TV but was later bought by STAR TV (Asia. It started broadcasting five television channels in 1 January 1991 from AsiaSat 1 Satellite. Launch of The STAR TV Network pioneered satellite television in India and in the process catalyzed explosive growth in the media industry across the entire region.
After 1993
In 1993 Rupert Murdoch's News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% in 1 January 1993. Murdoch declared that:
"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"
International satellite programming has opened up competition in news and public affairs programming with BBC and CNN International challenging Doordarshan's long standing monopoly. Most of the other foreign broadcasters, for example, ESPN and the Discovery Channel, are focusing on special interest programming. Only StarTV's STAR Plus channel offers broad-based English language entertainment programs. Most of its programs are syndicated U.S. shows, for example soap operas like The Bold and the Beautiful and Santa Barbara and talk shows like Donahue and Oprah. Even when STAR Plus has a very large share of the audience in India, It is threatened by the launch of new channels.
In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units - STAR (India), STAR (Greater China) and Fox International Channels.
Impact
Today STAR Broadcasting Corporation broadcasts over 60 services in 13 languages. Shows include entertainment, sports, movies, music, news and documentaries.
Reaching over 168 million people every week across India and over 65 countries across the globe, STAR Broadcasting Corporation is watched by approximately 120 million viewers every day.
STAR Broadcasting Corporation controls over 50,000 hours of Indian programming and also owns the world's largest contemporary Indian and International film library, with more than 800 titles, featuring superstars including Amitabh Bachchan, Shahrukh Khan, Aishwarya Rai Bachchan and International superstars like Angelina Jolie and Sean Connery. In partnership with leading companies in Asia, STAR Broadcasting Corporation businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services.
STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox Star Studios and STAR CJ Home Shopping.
List of Channels provided
- STAR Movies - an English language movie channel broadcast to India, Mainland China, Taiwan and Middle East.
- STAR World - popular Indian English language entertainment channel appealing English speaking people in India, the Middle East, the Philippines and Southeast Asia.
- STAR Plus - India's most popular Hindi general entertainment channels. It was one of the five original STAR TV channels when it launched in 1991, and was dedicated to English language entertainment (which then became STAR World).
- STAR Utsav - in Hindi. It shows some of the popular programs from STAR Plus.
- STAR One - Niche Hindi general entertainment channel.
- STAR Gold - Hindi movie channel.
- Vijay - Tamil language general entertainment channel in India.
- STAR News - Hindi news channel.
- STAR Ananda - 24-hour Bengali language news channel in India.
- STAR Majha - Marathi language news channel in India.
- STAR Jalsha - Bengali general entertainment channel.
- STAR Pravah - Marathi language general entertainment channel in India.
- Channel - a music video channel. There are local versions of Channel in India, Mainland China, Taiwan, Philippines, Thailand and Australia.
- ESPN - broadcast by ESPN STAR Sports (ESS), a Joint Venture with ESPN Inc.
- STAR Sports - a sports channel which is the evolution of Prime Sports, devoted to different sporting events, such as cricket, auto racing, golf, and many more. Also broadcast by ESPN STAR Sports.
- STAR Cricket - A sports channel broadcast by ESS, consisting of full cricket programming.
- SBS-ESPN - a Joint Venture between ESS and Seoul Broadcasting System.
- Asianet - Malayalam Indian general entertainment channel.
- Asianet Plus - Malayalam Indian general entertainment channel.
- Asianet Sitara - Telugu Indian general entertainment channel.
- Asianet Suvarna - Kannada Indian general entertainment channel.
- Asianet News-Malayalam Indian news channel
- ESPNews Asia - A 24 hour sports news channel.
- National Geographic Channel
- Nat Geo Adventure - 24-hour adventure programming, formerly known as A1.
- Nat Geo Wild - This channel is available in Singapore, Hong Kong, Middle East, Taiwan, Thailand, Indonesia, India and Sri Lanka.
- National Geographic Channel HD - Available in Singapore, Hong Kong, Vietnam, India, Taiwan and Malaysia only.
- Fox Crime - is the first and only 24-hour factual and fictional entertainment television channel dedicated to crime, investigation and mystery. Available in Singapore, Hong Kong, Vietnam, the Philippines, Indonesia, Thailand, Japan, Taiwan, India and Sri Lanka. Soon to be available in Malaysia, Middle East and South Korea.
- Fox History & Entertainment
- FX - a 24-hour channel offering a broad mix programming targeted at male audiences including comedy, action sports, drama series, reality shows, cars and swimsuit model programs. Available in Singapore, Hong Kong, Thailand, Vietnam, the Philippines, Japan, Taiwan, South Korea, India, Indonesia and Malaysia only.
See also
References
- http://www.guardian.co.uk/commentisfree/2008/apr/22/chinathemedia.rupertmurdoch
- STAR Unveils STAR JOLSHA, the newest Bengali General Entertainment Channel in India retrieved via www.startv.com 08-28-2008
- [http://www.startv.com/corporate/about/starbrands.htm Four Asianet channels now joint venture with star tv via www.startv.com 01-26 2009
External links
- Official Site (STAR TV US)
- Official Site (STAR TV HK)
- Official Site (STAR TV Taiwan)
- Official Site (STAR TV India)
- Official Site (STAR TV Middle East)
- Official Site (STAR TV UK)
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