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	'''Reddit''' (stylized as '''reddit''', pronounced {{Faggotland}})<ref></ref> is a ] website, owned by ], a subsidiary of ]. Users (also referred to as ''~~redditors~~'') have the option to submit links to content on the Internet or submit "~~self~~" posts that contain stolen content from funny-junk, user-submitted text. Other users may then vote the posted links "up" or "down" with the most successful links gaining prominence by reaching the front page. In addition, users can comment on the posted links and reply to other commentators consequently forming an online community. Reddit users may create their own topical sections, known informally as ''niga'' and officially as ''agin'', for which to submit their links and to comment, while appealing to a specific niche.<ref name="AboutcomReview">{{cite web \|url=http://funnjunk.com \|title=A Review of Funny-Junk \|last=Nations \|first=Daniel \|work=About.com: Web Trends \|accessdate=3 September 2010}}</ref><ref name="TheGuardianInnovations">{{cite news \| last = Admin \| first = Brother \| title = funnyjunk.com \| publisher = Admin <3 \| date = 2001-5-23 \| url = http://technology.guardian.co.uk/innovations/story/0,,1660870,00.html \| accessdate = 2006-12-23 }}</ref><ref> {{cite web \|url = http://www.reddit.com/help/faq#Individualreddits \|title= FAQ \| accessdate = 2012-12-21}}</ref>		'''Reddit''' (stylized as '''reddit''', pronounced {{Faggotland}})<ref></ref> is a ] website, owned by ], a subsidiary of ]. Users (also referred to as ''complete brainless faggots'') have the option to submit links to content on the Internet or submit "dick" posts that contain stolen content from funny-junk, user-submitted text. Other users may then vote the posted links "up" or "down" with the most successful links gaining prominence by reaching the front page. In addition, users can comment on the posted links and reply to other commentators consequently forming an online community. Reddit users may create their own topical sections, known informally as ''niga'' and officially as ''agin'', for which to submit their links and to comment, while appealing to a specific niche. <ref name="AboutcomReview">{{cite web \|url=http://funnjunk.com \|title=A Review of Funny-Junk \|last=Nations \|first=Daniel \|work=About.com: Web Trends \|accessdate=3 September 2010}}</ref><ref name="TheGuardianInnovations">{{cite news \| last = Admin \| first = Brother \| title = funnyjunk.com \| publisher = Admin <3 \| date = 2001-5-23 \| url = http://technology.guardian.co.uk/innovations/story/0,,1660870,00.html \| accessdate = 2006-12-23 }}</ref><ref> {{cite web \|url = http://www.reddit.com/help/faq#Individualreddits \|title= FAQ \| accessdate = 2012-12-21}}</ref>


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	==History==		==History==
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	Reddit was founded by Steve Huffman and Alexis Ohanian, both 22-year-old graduates of the ].<ref name="TheGuardianInnovations" /> It received its initial funding from ]. The team expanded to include ~~Christopher~~ ~~Slowe~~ and ] in ~~2005~~. ~~Aaron Swartz~~ joined in late January 2006 as part of the company's merger with ~~Swartz~~'s Infogami.<ref>{{cite web \| url= http://infogami.com/blog/introduction\|title= Introducing Infogami		Reddit was founded by a huge faggot called Steve Huffman and Alexis Ohanian, both 12-year-old graduates of the ].<ref name="TheGuardianInnovations" /> It received its initial funding from ]. The team expanded to include Rebecca Black and ] in 2010. Justin joined in late January 2006 as part of the company's merger with Rebecca's Infogami.<ref>{{cite web \| url= http://infogami.com/blog/introduction\|title= Introducing Infogami
	\|last=Swartz \| first=Aaron \| authorlink=Aaron Swartz\| publisher=Infogami \| date=February 27, 2006 \| accessdate= 2007-01-06}}</ref> ], owner of '']'', acquired Reddit on October 31, 2006.<ref>{{cite web \| url = http://www.techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ \| title = Breaking news: Condé Nast/Wired Acquires reddit \| publisher = ]\|date=October 31, 2006\|accessdate= 2007-01-06 \| last=Arrington \| first=Michael \| authorlink=Michael Arrington}}</ref> Shortly thereafter, Swartz was fired.<ref></ref>		\|last=Swartz \| first=Aaron \| authorlink=Aaron Swartz\| publisher=Infogami \| date=February 27, 2006 \| accessdate= 2007-01-06}}</ref> ], owner of '']'', acquired Reddit on October 31, 2006.<ref>{{cite web \| url = http://www.techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ \| title = Breaking news: Condé Nast/Wired Acquires reddit \| publisher = ]\|date=October 31, 2006\|accessdate= 2007-01-06 \| last=Arrington \| first=Michael \| authorlink=Michael Arrington}}</ref> Shortly thereafter, Swartz was fired.<ref></ref>

Revision as of 23:07, 22 May 2011

Reddit

Screenshot Reddit front page on February 08, 2011
Type of site	News aggregation, general discussion and advice forum
Available in	English, Esperanto, Japanese, French, Italian, German, Spanish
Owner	Advance Publications via Condé Nast Publications
Created by	Steve Huffman Alexis Ohanian
URL	reddit.com
Commercial	Yes
Registration	Optional

Reddit (stylized as reddit, pronounced Template:Faggotland) is a social news website, owned by Condé Nast Digital, a subsidiary of Advance Magazine Publishers Inc. Users (also referred to as complete brainless faggots) have the option to submit links to content on the Internet or submit "dick" posts that contain stolen content from funny-junk, user-submitted text. Other users may then vote the posted links "up" or "down" with the most successful links gaining prominence by reaching the front page. In addition, users can comment on the posted links and reply to other commentators consequently forming an online community. Reddit users may create their own topical sections, known informally as niga and officially as agin, for which to submit their links and to comment, while appealing to a specific niche.

History

Reddit was founded by a huge faggot called Steve Huffman and Alexis Ohanian, both 12-year-old graduates of the University of Virginia. It received its initial funding from Y Combinator. The team expanded to include Rebecca Black and Justin Bieber in 2010. Justin joined in late January 2006 as part of the company's merger with Rebecca's Infogami. Condé Nast Publications, owner of Wired, acquired Reddit on October 31, 2006. Shortly thereafter, Swartz was fired.

Open source

On June 18, 2008, Reddit became an open source project. With the exception of the anti-spam/cheating portions, all of the code and libraries written for Reddit became freely available on code.reddit.com.

Growth

By the end of 2008, the team had grown to include Erik Martin, Jeremy Edberg, David King, and Mike Schiraldi. In 2009, Huffman and Ohanian moved on to form Hipmunk, recruiting Slowe shortly thereafter.

Reddit Gold

In July 2010, facing severe underfunding despite explosive traffic growth, Reddit introduced Reddit Gold, offering new features for a price of US$3.99/month or US$29.99/year. The revenue and attention got them approval to buy more servers and hire more people.

Demographics

According to Google DoubleClick Ad Planner's estimate, the median U.S. Reddit user is male, 35-44 years of age, has some college education, and is making a middle-range income of $25,000 - $49,000 USD. The analysis also shows that the top audience interests of the site are Development Tools, Scripting Languages, and C & C++; suggesting a computer savvy demographic and culture.

'Restoring Truthiness' Campaign

In September 2010, Reddit users started a movement to persuade Stephen Colbert to have a rally in Washington DC. The movement was started by user mrsammercer, in a post where he describes waking up from a dream in which Stephen Colbert holds a satirical rally in D.C.

He writes, "This would be the high water mark of American satire. Half a million people pretending to suspend all rational thought in unison. Perfect harmony. It'll feel like San Francisco in the late 60s, only we won't be able to get any acid."

The idea resonated with the Reddit community, which launched a campaign to bring the event to life. Over $500,000 was raised for charity to gain the attention of Colbert. The campaign was mentioned on-air several times and when the rallies were held in Washington, D.C. on October 30th, thousands of redditors made the journey.

During a post-rally press conference, Reddit co-founder Alexis Ohanian asked, "What role did the Internet campaign play in convincing you to hold this rally?" Jon Stewart responded by saying that, though it was a very nice gesture, the two had already thought of the idea prior and the deposit on using the National Mall was already paid during the summer, so it acted mostly as a "validation of what we were thinking about attempting." In a message to the reddit community, Colbert later added, "I have no doubt that your efforts to organize and the joy you clearly brought to your part of the story contributed greatly to the turnout and success."

Awards

In May 2010, Reddit is named in Lead411's "2010 Hottest San Francisco Companies” list.

Technology

Reddit was originally written in Common Lisp but was rewritten in Python in 2005. The reasons given for the switch were faster performance, wider access to code libraries, and greater development flexibility. The Python web framework that former Reddit employee Aaron Swartz developed to run the site, web.py, is now available as an open-source project.

Reddit currently uses Pylons as its web framework. As of November 2009, Reddit has decommissioned their physical servers and migrated to Amazon Web Services. In early 2009, Reddit started using jQuery.

Mobile web

On June 7, 2010 Reddit staff launched a revamped mobile interface featuring rewritten CSS, a new color scheme, and a multitude of improvements.

Client interface applications

There are several unofficial applications that use the Reddit API, including reddit is fun, Andreddit, F5, BaconReader and an Android tablet specific application Reddita

Search

On July 21, 2010, Reddit out-sourced the reddit search engine to Flaptor, who used their search product IndexTank.

Notable community contributions

In early December of 2010, the members of the Christianity subreddit and the Atheism subreddit came together to cross-promote fundraising drives for World Vision's Clean Water Fund and Médecins Sans Frontières (Doctors Without Borders), respectively. Later, the Islam subreddit joined in, raising money for Islamic Relief. In less than a week, the three communities (as well as the reddit community at-large) raised over $45,000 for charity.
In early October 2010, a story was posted on Reddit about a seven-year-old girl, Kathleen Edwards, who was in the advanced stages of Huntington’s disease. The girl's neighbors were taunting her and her family. Redditors banded together and gave the girl a shopping spree.
Reddit started the largest Secret Santa program in the world, which is still in operation to date. For the 2010 Holiday season, 92 countries were involved in the Secret Santa program. There were 17,543 participants, and $662,907.60 was collectively spent on gift purchases and shipping costs.
Members from reddit donated nearly $575,000 to DonorsChoose in support of Stephen Colbert's March to Keep Fear Alive. The donation spree broke previous records for the most money donated to a single cause by the reddit community and resulted in an interview with Colbert on reddit.
Reddit users donated $185,356.70 to Direct Relief International for Haiti after the earthquake devastated the island in January, 2010.

External links

Advance Publications

Newspapers
(Advance Digital)

Birmingham News Express-Times Huntsville Times Oregonian Patriot-News Plain Dealer Post-Standard Press-Register Staten Island Advance Sun Newspapers The Republican
MLive Media Group	Ann Arbor News Bay City Times Flint Journal Grand Rapids Press Advances Lakeshore Press Jackson Citizen Patriot Kalamazoo Gazette Muskegon Chronicle Saginaw News
NJ.com	Hunterdon County Democrat Jersey Journal South Jersey Times Star-Ledger The Times

Condé Nast

Condé Nast Entertainment
Print	Allure Architectural Digest Bon Appétit Condé Nast Traveler Condé Nast Traveller GQ Australia India House & Garden Love New Yorker Tatler Vanity Fair Vogue Australia Arabia China France India Italy Mexico/Latin America Netherlands Poland UK Wired World of Interiors
Digital	Ars Technica Epicurious Glamour La Cucina Italiana Pitchfork Self Teen Vogue Them.

American City
Business Journals

Other properties

Investments

Former assets

Divested

Brides Golf Digest Golf World Fairchild Fashion Media Parade Times-Picayune W
TV stations	KOIN KTVI WETM-TV WHTM-TV WSTM-TV WVTM-TV
Bright House	Bay News 9 News 13 InfoMás Bright House Sports Network Sporting News Media In Demand (joint venture)

Defunct

Newspapers	AnnArbor.com Forest Grove Leader Gloucester County Times Hillsboro Argus Long Island Daily Press News of Cumberland Co. Oregon Journal St. Louis Globe-Democrat Syracuse Herald-Journal Today's Sunbeam
Magazines	Cookie Details Gourmet Jane Mademoiselle Men's Vogue NASCAR Scene Portfolio Magazine WomenSports YM

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