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'''Bright Eyes Sunglasses''' was established in ], ], in 1985. '''Bright Eyes Sunglasses''' was established in ], ], in 1985.


First started as a stand-alone sunglasses store in Cominos Arcade, Cairns, by Robbie Johnson, it slowly grew in Cairns and ], before being franchised and exploding in popularity throughout the east coast of Australia. In 1997 the franchise was sold to Ian Thomas, a Cairns property developer. It expanded into ] and ], and grew its business through advertising, namely Ian Thomas's marketing in an ] team he ran at the time. Though successful in construction, running a large retail franchise proved to be beyond his skills. Subsequently, Bright Eyes downsized and reduced the number of stores from approximately 110 to 75. In 2001 following the collapse of Ian Thomas's property development empire, Bright Eyes (near collapse itself) was sold to a consortium of three businessmen, Geoff Harbit, Graham Bradshaw and Ralph Edwards. Each bringing a different skill set to the business helped Bright Eyes revive its flagging economic structure and set it on the path to expansion again, reaching 120 stores throughout Australia and New Zealand. In 2006 ], a subsidiary of ], attempted to purchase the Bright Eyes franchise but were blocked by the ]. Allowing Sunglass Hut to purchase Bright Eyes would have effectively given it a monopoly in Australia and was deemed anti-competitive by the ACCC. In 2007 Sunglass Icon, a retail subsidiary of ], purchased Bright Eyes for a significant amount. Four months later Luxottica acquired Oakley and the ruling of the ACCC was subsequently usurped via international laws. First started at the Rusty's Markets in Cairns with the first stand-alone sunglasses store in the Mellick Centre in Cairns, by Robbie and Ann Johnson, it slowly grew in Cairns and ], before being franchised and exploding in popularity throughout Australia and New Zealand. In 1997 the franchise was sold to Ian Thomas, a Cairns property developer. Ian Thomas reduced the stores from 112 to 85 removing the unprofitable stores strenghening the Brand and growing the gross profit of the group by 50%. In 2001 due to ill health and following the collapse of Ian Thomas's property development empire Bright Eyes was sold to a consortium of three businessmen, Geoff Harbert, Graham Bradshaw and Ralph Edwards. Each bringing a different skill set to the business helped Bright Eyes on the path to expansion again, reaching 120 stores throughout Australia. In 2006 ], a subsidiary of ], attempted to purchase the Bright Eyes franchise but were blocked by the ]. Allowing Sunglass Hut to purchase Bright Eyes would have effectively given it a monopoly in Australia and was deemed anti-competitive by the ACCC. In 2007 Sunglass Icon, a retail subsidiary of ], purchased Bright Eyes for a significant amount. Four months later the Luxottica Group acquired Oakley and the ruling of the ACCC was subsequently usurped via international laws.


== References == == References ==

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Bright Eyes Sunglasses was established in Cairns, Queensland, Australia, in 1985.

First started at the Rusty's Markets in Cairns with the first stand-alone sunglasses store in the Mellick Centre in Cairns, by Robbie and Ann Johnson, it slowly grew in Cairns and Townsville, before being franchised and exploding in popularity throughout Australia and New Zealand. In 1997 the franchise was sold to Ian Thomas, a Cairns property developer. Ian Thomas reduced the stores from 112 to 85 removing the unprofitable stores strenghening the Brand and growing the gross profit of the group by 50%. In 2001 due to ill health and following the collapse of Ian Thomas's property development empire Bright Eyes was sold to a consortium of three businessmen, Geoff Harbert, Graham Bradshaw and Ralph Edwards. Each bringing a different skill set to the business helped Bright Eyes on the path to expansion again, reaching 120 stores throughout Australia. In 2006 Sunglass Hut, a subsidiary of the Luxottica Group, attempted to purchase the Bright Eyes franchise but were blocked by the ACCC. Allowing Sunglass Hut to purchase Bright Eyes would have effectively given it a monopoly in Australia and was deemed anti-competitive by the ACCC. In 2007 Sunglass Icon, a retail subsidiary of Oakley, purchased Bright Eyes for a significant amount. Four months later the Luxottica Group acquired Oakley and the ruling of the ACCC was subsequently usurped via international laws.

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