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A 2010 New York Post story reported that the paper's long-time former editor, Kenneth Chandler, was tapped as Newsmax Magazine's editor-in-chief. Ruddy also told the Post the company expected annual 2010 revenues to exceed $50 million. <ref>Kelly, Keith J. New York Post, November 4, 2010.</ref> A 2010 New York Post story reported that the paper's long-time former editor, Kenneth Chandler, was tapped as Newsmax Magazine's editor-in-chief. Ruddy also told the Post the company expected annual 2010 revenues to exceed $50 million. <ref>Kelly, Keith J. New York Post, November 4, 2010.</ref>


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==Reach and influence==
A 2010 study released by Nielsen reported that Newsmax.com was the number one site for conservatives in the U.S., making it one of the most influential conservative news sites in the nation.<ref>Meyers, Jim., ''Newsmax.com'', January 17, 2010.</ref>

The company has increasingly attracted national and international leaders to its West Palm Beach, Fla. headquarters. Former President Bill Clinton, who describes Newsmax's CEO Ruddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010.<ref>Lambiet, Jose., ''Page 2 Live'', August 16, 2010.</ref>

A New York times profile on Newsmax published on page one of the business section, described the company as a "potent force" in U.S. politics and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.<ref>Peters, Jeremy W.,''The New York Times'',July 10, 2011.</ref>

When ] stopped by the office for an interview, ] suggested the move was the clearest indication yet she was planning to run for president.<ref>Bedard, Paul.,''US News and World Report'', October 7, 2010.</ref>
According to the magazine, Newsmax is a major player in GOP politics, especially in the 2012 primaries.<ref>Bedard, Paul.,''US News and World Report'', October 7, 2010.</ref>

Visitors have also included Rep. ], Gov. ], Sen. ], Gov. ], former Massachusetts Gov. ], former Florida Gov. ], and former Sen. ], among others.<ref>Bedard, Paul.,''US News and World Report'', October 7, 2010.</ref>

Newsmax.com is one of the nation's most read news websites. Nielsen Online said Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly.<ref>Santaniello, Beverly. Talkers magazine, April 2010.</ref>

In 2009, ''Forbes'' magazine says regular readers include ] and John Templeton Jr. <ref name="forbes.com"/>

In addition to Newsmax.com, the company publishes ''Newsmax magazine'', which the company describes as the nation’s "largest independent monthly with a conservative perspective." During 2011 the magazine’s ABC-audited circulation totaled approximately 215,000 paid subscribers, making it the largest conservative-leaning publication in the U.S., according to New York Times.<ref>Peters, Jeremy., "The New York Times", July 10, 2011.</ref>

In November 2005, ''Newsmax magazine'' earned a Silver Eddie award in the News/Commentary category of the Eddies, the journalism awards presented by ''Folio Magazine'' in New York City.<ref name="Folio">"".</ref>

MarketWatch.com's media critic Jon Friedman attributed Newsmax's business success to a focus on its bottom line as a business rather than pushing a political ideology.<ref>Friedman, Jon., "Marketwatch.com", March 13, 2009.</ref>

] statistics for Newsmax.com indicate that the readership consists mainly of internet users over the age of 45, which aligns itself to the average age of Republican leaning voters, as gathered by ].<ref></ref><ref></ref>


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Revision as of 00:59, 17 October 2011

Newsmax Media
Company typeMedia
FoundedSeptember 16, 1998 (1998-09-16)
FounderChristopher Ruddy, CEO
HeadquartersWest Palm Beach, Florida, USA
Key peopleKen Chandler, Editor in Chief, Newsmax magazine
Websitenewsmax.com

Newsmax Media is a conservative American news media organization founded by Christopher W. Ruddy and based in West Palm Beach, Florida. It operates the news website Newsmax.com and publishes Newsmax Magazine, as well as a host of health and financial newsletters.

History

Christopher W. Ruddy started Newsmax.com on September 16, 1998, supported by a group of politically conservative investors, including the family of the late Central Intelligence Agency Director William J. Casey. Later, Richard Mellon Scaife, Ruddy's former employer at the Pittsburgh Tribune-Review and a supporter of conservative causes, invested in the fledging company. One of the initial board members was author James Dale Davidson who edited a financial newsletter, Davidson's co-editor, Lord Rees-Mogg, former editor of The Times and Vice Chair of the BBC, later became chairman of Newsmax Media.

Other news figures who later joined the Newsmax board included Arnaud de Borchgrave, the longtime Newsweek chief correspondent who also serves as editor at large of UPI and Jeff Cunningham, former publisher of Forbes. The late Admiral Thomas Moorer, the former chairman of the Joint Chiefs of Staff and Chief of Naval Operations during the Vietnam War, also served as one of the company's founding board members. Former US Secretary of State and Nixon administration Chief of Staff Alexander M. Haig Jr. served as special adviser to NewsMax.

Ruddy aimed at creating an Internet news company by building a team of reporters. In August 2001, talk radio host Michael Reagan merged his monthly newsletter The Reagan Monitor with Newsmax Magazine and began writing a regular column for the publication.

In 2008, a profile in The Palm Beach Post on Newsmax and founder Ruddy indicated the company generated revenues of approximately $25 million per year, and, according to the company, has been profitable for the past five years. However, profiles of the website indicate an annual profit closer to $20 million. In a 2009 Forbes.com interview, Internet guru Nathan Richardson was asked to identify the "smartest thing on the web" today. Richardson identified Newsmax, among several websites, citing its success "monetizing the web."

In March 2009, Forbes ran a feature on Newsmax describing it as a "media empire" and the "great right hope" of the Republican Party. Forbes noted that after just a decade of operations it had become a "media powerhouse" - and had surpassed such well known websites as the Drudgereport in web visitors. According to the magazine, Newsmax draws 3.8 million unique visitors monthly. Political analyst Dick Morris was quoted as saying that Newsmax had become the "most influential Republican-leaning media outlet" in the nation.

In a January 2010 profile on the company, the Financial Times reported that the "Rise of Newsmax Defies the Media Trend" and said its website, Newsmax.com, is "one of the strongest conservative voices online." The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade and closed 2009 with $35 million revenues, up from $24 million the year before.

An April 2010 cover story for Talkers magazine featured Newsmax as a model of future media companies called "Media Stations" that offer their audience, audio, video, digital and even print content.

A 2010 New York Post story reported that the paper's long-time former editor, Kenneth Chandler, was tapped as Newsmax Magazine's editor-in-chief. Ruddy also told the Post the company expected annual 2010 revenues to exceed $50 million.

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References

  1. Business Week company profile
  2. Poe, pp. 171-172.
  3. Poe, p. 100.
  4. "General Alexander M. Haig, Jr. joins NewsMax.com advisory board", PR Newswire
  5. ""Michael Reagan and Reagan Monitor Join Newsmax Magazine", Newsmax.com, August 14, 2001
  6. Hoover Profile
  7. Smilie, Dirk, "Nathan Richardson's Modest Proposal" Forbes.com article, February 3, 2009.
  8. Smillie, Dirk."A Great Right Hope", Forbes.com, March 6, 2009.
  9. Edgecliffe-Johnson, Andrew. "Rise of Newsmax Defies The Media Trend" Financial Times, January 10, 2009.
  10. Santaniello, Beverly."The Rise of Newsmax" Talkers magazine, April 2010.
  11. Kelly, Keith J."Newsweek Post Yet to be Filled" New York Post, November 4, 2010.

External links

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