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Andrea Phillips
Born (1974-07-20) July 20, 1974 (age 50)
Michigan, United States
OccupationGame designer, Author
Website
http://www.deusexmachinatio.com

Andrea Phillips (born 20 July 1974) is an American transmedia game designer and writer. She has been active in the genres of transmedia storytelling and alternate reality games (ARGs), in a variety of roles, since 2001. She has written for, designed, or substantially participated in the creation of Perplex City, the BAFTA-nominated Routes (a project of Channel 4), and The 2012 Experience, a marketing campaign for the film 2012.

Entry to alternate reality gaming

Phillips came to the genre in 2001, when she co-moderated the Cloudmakers mailing list which served players of "The Beast", the ARG which revolved around the release of the movie A.I. Artificial Intelligence. The Cloudmakers community encompassed thousands of players of the game and eventually included a "guide," walking players step-by-step through the game as it happened, a "journey", describing in prose the content of the game and its backstory, and a "trail", functioning as an FAQ to organize the multiple sites and widespread information sources present within the game. As a player of the game, Phillips co-wrote "the journey" and contributed to versions 4.5 through 9.0 of "the trail".

Work in transmedia

Perplex City

In 2005, Phillips transitioned from being a player of transmedia and alternate reality games to being a designer of them. She was hired by Mind Candy as an "ad-hoc polymath", doing "'a little bit of whatever it takes to keep the game rolling,' be it designing and writing puzzles, or live event coordination.". Perplex City was the first "freestanding" alternate reality game to run as a stand-alone project rather than as a marketing vehicle for a traditional media project and Phillips stayed with the project until Mind Candy announced in 2007 that Perplex City was being put on indefinite hold.

Routes

In 2008, Phillips was hired as Lead Game Designer for Routes, a multimedia game targeted at British teenagers and run by Channel 4 and the Wellcome Trust. Routes included interactive Flash games, an alternate reality game, a television documentary featuring Katherine Ryan, and a series of webisode videos. The project ran live for eight weeks between January and March 2009 and won or was shortlisted for a number of industry awards. It won a 2010 International Visual Communications Association (IVCA) Gold award in the Web 2.0 category and the IVCA Grand Prix award the same year. It was also a BAFTA nominee in the Children's Interactive category in 2009 and a BIMA winner for content.

Other projects

Phillips has also worked as lead writer and game designer for "The 2012 Experience", an alternate reality game used as marketing for 2012, a Roland Emmerich film.

On her own initiative, Phillips has developed Madame Zee, a Twitter stream and blog that deliver tongue-in-cheek horoscopes and advice, My Super First Day, a "massively collaborative storytelling project", and The TSA Choice, a crowdsourced activism site opposing recent changes to TSA airport screening procedures.

Industry participation

Phillips was a founding member of the International Game Developers Association's Special Interest Group on Alternate Reality Games and has carried out a variety of duties under that umbrella, including contributing to an Association whitepaper. She currently serves as Chairman of the Special Interest Group. She has also written extensively on the topic of transmedia on her blog, Deus Ex Machinatio.

Phillips has been a presenter at numerous industry gatherings, including Foo Camp 2010, South by Southwest 2010, and an MIT conference on "Storytelling 3.0".

References

  1. ^ "Children's Nominations 2009". British Academy of Film and Television Arts. Retrieved 6 December 2010.
  2. Andrea Phillips. "the journey". Cloudmakers.org. Retrieved 6 December 2010. {{cite web}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  3. "the trail 9.0". Cloudmakers.org. Retrieved 6 December 2010.
  4. Drake, Shannon (2006-06-27). "Breaking the Fourth Wall". The Escapist. Retrieved 6 December 2010.
  5. Terdiman, Daniel (2005-07-12). "Perplex City Faces Reality Check". Wired. Retrieved 6 December 2010.
  6. Waite, Jonathan (2007-06-01). "Breaking News: Perplex City Season 2 Delayed Indefinitely". ARGNet. Retrieved 6 December 2010.
  7. ^ Phillips, Andrea. "Resume". www.deusexmachinatio.com. Archived from the original on 24 October 2010. Retrieved 6 December 2010. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  8. "WHAT IS ROUTES?". Channel 4. Retrieved 6 December 2010.
  9. "IVCA Awards 2010, sponsored by drpgroup - Winners Announced!". International Visual Communications Association. Archived from the original on 15 November 2010. Retrieved 6 December 2010. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. "BIMA Awards 2009 - Online - Content". British Interactive Media Association. Retrieved 7 December 2010.
  11. "ARG SIG Whitepaper" (PDF). IGDA. Retrieved 7 December 2010.
  12. "Session Schedule". Foo Camp wiki. Archived from the original on 23 October 2010. Retrieved 7 December 2010. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  13. "2010 ScreenBurn at SXSW Panel Programming Released!". sxsw.com. Retrieved 7 December 2010.

External links

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