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Moshi Monsters is an online world of adoptable pet monsters aimed at boys and girls aged 6–18, with 65 million registered users in 150 territories worldwide. Children choose from one of six virtual pet monsters that they can create, name, and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, personalizing their room, reading stories and communicating with friends in a safe environment.

Following its online success, Moshi Monsters has expanded commercially with physical products, including toys, the number-one selling kids' magazine in the UK (Moshi Monsters magazine), a best-selling DS video game, a music album, books, membership cards, trading cards, and pasta.

Development

The game was developed in 2007 by entertainment company Mind Candy and launched in April 2008. As of December 2009, there were 10 million players registered. In March 2010, Mind Candy announced that there were 15 million users and by September 2010 that number had surpassed 25 million. In June 2011 it was announced that there were 50 million users.

Investors have included Index Ventures, which backed Last.fm, and Accel Partners, which has invested in Facebook. As of June 2011, Mind Candy has been estimated to be worth $200 million.

Currently, Moshi Monsters is being formulated for a full iPad app. The free app will allow users to play it in a mobile environment.

Music

In March 2012, Mind Candy confirmed a major partnership deal with Sony Music. The deal followed the recent launch of Mind Candy’s own music label, Moshi Monsters Music. The deal will see Sony Music handle the distribution aspects of Moshi Monsters' music releases, starting with the debut album Moshi Monsters, Music Rox! Jason Perry, formerly with the UK rock band "A" and head of Moshi Music, is driving the new album.

Moshlings

On September 19th, 2008, the "Moshlings" were released. Moshlings are little pets that Monsters can keep in their rooms (free Basic Members can keep 2, paid Moshi Members can keep 6). Monster owners are able to purchase seeds from the Seed Cart or Super Seeds shop (Moshi Members only) and plant three of them in their Moshling Garden. The plants will then grow to be one of six colors; black, blue, pink, purple, red or yellow. If the player plants a correct combination of seeds, and they grow the be the correct colors, they will attract a specific Moshling. Since late 2010, alternate methods of collecting Moshlings have been introduced, such as the use of secret codes to obtain rare seeds for planting in your Moshling Garden, or as rewards for completing Super Moshi Missions (Moshi Members only). In addition, Moshi Members are able to collect Moshlings and keep them in the "Moshling Zoo". As of August 2012, 71 Moshlings have been released. A current list of released and unreleased Moshlings are as follows:

Released

• Beasties: Humphrey #023, Jeepers #073, ShiShi #087, Burnie #078
• Birdies: DJ Quack #013, Prof Purplex #074, Peppy #071, Tiki #065
• Dinos: Snookums #010, Pooky #050, Doris #040, Gurgle #083
• Fishies: Stanley #018, Blurp #043, Cali #072, Fumble #053
• Fluffies: Dipsy #034, Honey #057, Flumpy #054, I.G.G.Y. #100
• Foodies: Hansel #059, Coolio #052, Cutie Pie #091, Oddie #088
• Kitties: Purdy #020, Gingersnap #003, Lady Meowford #030, Waldo #077
• Luckies: Tingaling #063, O'Really #070, Penny #011
• Mythies: Scarlet O'Haria #67
• Ninjas: Chop Chop #002, Sooki-Yaki #047, Shelby #039, General Fuzuki #082
• Noisies: Cherry Bomb #075, Boomer #035
• Nutties: CocoLoco #109, Pip #009
• Ponies: Angel #025, Priscilla #048, Mr. Snoodle #056, Gigi #1
• Puppies: Fifi #007, McNulty #038, White Fang #055, Scamp #084
• Roxstars: Bobbi Singsong #112
• Secrets: Dustbin Beaver #104, Blingo #103, Lady GooGoo #102, Roxy #101
• Smilies: ROFL #029, Tiamo #032
• Snowies: Tomba #066, Woolly #058
• Spookies: Squidge #008, Kissy #027, Ecto #060, Big Bad Bill #089
• Sporties: Pocito #111
• Techies: Nipper #108, Wurley #105, Holga #045, Gabby #025
• Tunies: Wallop #005, Plinky #106
• Worldies: Rocky #028, Liberty #061, Mini Ben #097, Cleo #080

Unreleased

• Arties: Scrumpy #041
• Luckies: Furnando #115
• Munchies: Fizzy #076, Suey #110, T.O.A.S.T.Y, Yoka
• Mythies: Shambles #016, Jessie #099, King Toot
• Noisies: Judder #014, Betty #037
• Nutties: Shelly #012
• Roxstars: Zack Binspin #107
• Smilies: Busling #004
• Snowies: Gracie #015, Leo #098
• Sporties: Rooby #062
• Tunies: Hip Hop #036, Oompah #069

Membership

The basic version of Moshi Monsters is free, but a paid membership is also available. Paid Moshi Members can access members-only features.

Books

Associated books are as follows:

1. Moshi Monsters Moshling Guide
2. Moshi monsters joke book and the Moshi Magazine
3. Moshi monsters ultimate moshling collectors guide
4. Moshi Monsters Busters lost moshlings
5. Moshi Monsters Monstrous Biographies: Cap'n Buck
6. Moshi Monsters Moshi Monsters Postcard Book

Video games

1. Moshi Monsters: Moshling Zoo! (Nintendo DS) - 11 November 2011.
2. Moshi Monsters Moshlings Theme Park (Nintendo DS and Nintendo 3DS) - October 30th 2012

Discography

Albums

Music videos

Parodying of real life

In Moshi Monsters, many real-life people and fictional characters have been parodied, especially the Harry Potter series. A few are listed below.

• In the Underground Disco, a song is credited as been composed by Banana Montana.
• Moshling #102 Lady GooGoo is a parody of Lady Gaga.
• Moshling #104 Dustbin Beaver is a parody of Justin Bieber.
• In Super Moshi Mission #6, it is mentioned that a textbook belongs to Hairy Rotter.
• In Super Moshi Mission #6, the room-mate's name is Hermitty Ginger, who belongs to Gryffinsnor House.
• There is a store in Sludge Street named Horrods.
• In Horrods, an item called My Little Mutant is available.
• In Horrods, an item called My Little Harry Trotter Mutant is available, and its description mentions that contrary to popular belief, it comes from the Gallop-ogus Islands, not from Horgwarts.
• One of the local characters, Tamara Tesla, is a parody of the scientist Nikola Tesla.
• An unreleased moshling, Furnando, is a parody of the Spanish footballer Fernando Torres.
• An item in Horrods is labelled "Shakesfear Bust, author of 'Groaneo and Spewliet'.
• An item in Horrods is named Space Spudnik.
• At the observatory, the telescope is named the Mubble Space Telescope.
• The plants indigenous to Music Island include a Bongonium, a Saxoak, and a Marimba. The fauna found there include a Frogestra and CocoLoco the moshling.
• In the underground disco, Simon Growl, is a parody of Simon Cowell.
• A resident of Monstro City, Tyra Fangs, is a parody of Tyra Banks,
• The Moshi band Hairosniff is a parody of Aerosmith.
• The Moshi band 49 Pence is a parody of 50 cents.
• A Moshi musician is named Broccoli Spears.
• Avril LaScream, a member of the band The Fizzbangs, is a parody of Avril Lavigne.
• The Groanas Brothers, a Moshi band, is a parody of the Jonas Brothers.
• Prince Silly Ham and Kate Giggleton, featured on the Moshi Monsters Mash-Up Trading Cards, are parodies of Prince William and Kate Middleton.
• The furniture shop Yukea is a parody of Ikea.

Moshi Forums

Contest central is the best! Rangz, Yelz, Cereal, Wolz and Fabchrissie rock!

References

1. How To Get 60 Million Users Without Using Any Social Media - Business Insider
2. http://www.moshimonsters.com/parents
3. ABC Figures Reveal Moshi Monsters Magazine is the Best Selling Children's Magazine in the UK - Bloomberg
4. Moshi Monsters video game breaks chart record | Toy Industry | News by ToyNews
5. "Win a Family Supply of Moshi Monster Shapes". Female First: Celebrity Gossip and Lifestyle Magazine. Retrieved 7/19/2012. {{cite web}}: Check date values in: |accessdate= (help)
6. (May 2, 2008). "Online World Atlas: Moshi Monsters – Pt. 1, Overview", Worlds in Motion. Retrieved October 23, 2010.
7. (December 4, 2009). "Millions and millions of big monsters", The Independent. Retrieved February 20, 2010.
8. Yiannopoulos, Milo (September 8, 2010). "Moshi Monsters is leading the way on child safety", The Daily Telegraph. Retrieved October 23, 2010.
9. Barnett, Emma (June 7, 2011). "Moshi Monsters hits 50 million members", The Daily Telegraph. Retrieved June 7, 2011.
10. Wray, Richard (April 25, 2010). "Creating the next dotcom boom could be child's play: As Facebook wrestles with safety issues, a surge in social networks specifically for kids is enticing major investors", The Observer, p. 49.
11. Dredge, Stuart. "Moshi Monsters Get Full "iPad App" in Next Few Months". The Guardian Apps Blog. Retrieved 7/19/2012. {{cite web}}: Check date values in: |accessdate= (help)
12. Music Week March 2012
13. "Moshi Monsters Moshlings: partial list of Moshlings". Retrieved 3 September 2012.
14. "Moshi Monsters Membership". Retrieved 3 September 2012.
15. "Moshi Monsters: The Daily Growl". Retrieved 3 September 2012.
16. "Moshi Monsters: The Daily Growl". Retrieved 3 September 2012.
17. "Moshi Monsters - Australian Charts". australian-charts.com/ Hung Medien.
18. "Moshi Monsters - Irish Charts". irish-charts.com/ Hung Medien.
19. Peak positions for albums on the UK Albums Chart:
    • For Music Rox: "Chart Archive > 14 April 2012 >". Official Charts Company.

This is about the forums. Its really epic forums, ecxept, the search bar gone. It caused crashes on the forum, thats why, just to let you know. Anyway, the most popular forums are RES and TFS. Then probably MMRU and CC. The least are probably Moshi Tv and Golden Odies. RES and TFS both roleplay. RES and TFS have wars sometimes but not too often.