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The Face

Cover featuring Adam Ant
Former editors	Nick Logan Sheryl Garratt Richard Benson Adam Higginbotham Johnny Davis Neil Stevenson
Categories	Fashion, Popular culture
Frequency	Monthly
First issue	May 1980
Final issue	May 2004
Company	EMAP
Country	United Kingdom
Language	English
Website	www.theface.co.uk
ISSN	0263-1210

The Face was a British music, fashion and culture monthly magazine started in May 1980 by Nick Logan.

History

1980s

Logan had previously created the teen pop magazine Smash Hits, and had been an editor at the New Musical Express in the 1970s before launching The Face in 1980.

The magazine was influential in showcasing a number of fashion, music, and style trends of youth culture including New Romantic, and the "Hard Times" look of the mid-1980s.

From 1981 to 1986, Neville Brody was typographer, graphic designer, and art director of the magazine.

1990s

In 1992, the magazine ran an article which contained a reference to the supposed sexual orientation of the Australian actor and pop star Jason Donovan. Donovan sued the magazine for libel in 1992 and won the case. Subsequently, the magazine requested donations from readers to pay the substantial libel damages and court costs which came to £300,000.

The magazine set up the "Lemon Aid" fund—supposedly so-called because the original article on Donovan had stated that he treated his hair with lemon juice in order to make it blonder. Donovan reached a settlement with the magazine which allowed it to stay in business.

Its best selling period was in the mid-1990s, when editor Richard Benson brought in a team that included art director Lee Swillingham. Benson ensured the magazine's written content reflected developments in music, art and fashion whilst Swillingham changed the visual direction of the magazine to showcase new photography, commissioning work by Stéphane Sednaoui, Inez Van Lamsweerde, Steven Klein, David LaChapelle, Norbert Schoerner, Glen Luchford, Henry Bond, Craig McDean and Elaine Constantine.

In 1999, Wagadon was sold the title to the publishing company EMAP.

Notable names associated with the magazine were designer & typographer Neville Brody (Art Director, 1981–86), creative director Lee Swillingham (Art Director 1993-1999), Craig Tilford (Art Directior 1999-2002), Graham Rounthwaite (Art Director 2002-2003), Julie Burchill, Tony Parsons, photographers Juergen Teller, David Sims and writers including Jon Savage, Fiona Russell Powell and James Truman, subsequently editor of Details in US and Editorial Director of US Conde Nast.

2000s

By the time of its May 2004 closure, monthly sales had declined and advertising revenues had consequently reduced. The publishers EMAP soon closed the title in order to concentrate resources on its more successful magazines. In an ironic twist, Jason Donovan led a consortium that made an abortive approach to EMAP to save the title prior to its closure.

In 2011 The Face was added to the permanent collection of the Design Museum, London, and featured in the Postmodernism exhibition at the V&A.

Editors

• Nick Logan
• Sheryl Garratt
• Richard Benson
• Adam Higginbotham
• Johnny Davis
• Neil Stevenson 2002-2004

References

1. Daphne Lockyer (2008-01-05). "The return of Jason Donovan". London: timesonline.co.uk. Retrieved 2011-08-21.
2. See, for example: Tony Naylor, "Thieves Like Us," The Face, 9/1997, p. 124-28. Facsimile available of p. 124-25; Siân Pattenden, "Fitter, happier, more productive?" The Face, 3/1998, p. 170-74. Facsimile available of p. 170-71.
3. "Jason Donovan may save The Face | B&T". Bandt.com.au. Retrieved 2011-08-20.

External links

• Error in Webarchive template: Empty url.
• The Face (1980–2004) – Flickr group of covers and spreads
• Drowned in Sound - News - ...and the Next Mags Facing the Chop Are...

• Fashion magazines
• Magazines established in 1980
• British music magazines
• Defunct magazines of the United Kingdom
• Magazines disestablished in 2004