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'''Go-Ahead London''' is the trading name used collectively for the London ] operations of the ]. The name first appeared in August 2008, before which the company had traded under separate names and brands. It is the largest bus operator in ], operating a total of 115 bus routes contracted to ]. '''Go-Ahead London''' is the trading name used collectively for the London bus operations of the ]. The name first appeared in August 2008, before which the company had traded under separate names and brands. It is the largest bus operator in ], operating a total of 115 bus routes under contract to ].


==History== ==History==
] logo incorporating Go-Ahead branding]]
The Go-Ahead Group is a large transport group based in ]. It first became involved in London bus operations in September 1994, where upon the ] of London Buses Limited, it acquired former LBL subsidiary ]. Just under two years later, in May 1996, it added another former LBL subsidiary, ], which had initially been part of a management buyout.<ref>{{citeweb |url=http://www.go-ahead-london.com/about-us/page_56.html |title=Go-Ahead London - About us |accessdate=2008-08-13}}</ref> These two companies subsequently developed in much the same way, both establishing a livery of red with a charcoal skirt and yellow relief band, and splitting orders for new buses. The ] is a large transport group based in ]. It first became involved in London bus operations in September 1994, where upon the ] of London Buses it purchased ]. In May 1996, it added another former London Buses subsidiary, ], which had been sold in 1994 to a ].<ref> Go-Ahead Group plc</ref> These two companies subsequently developed in much the same way, both establishing a livery of red with a charcoal skirt and yellow relief band, and splitting orders for new buses.


Further expansion did not occur until September 2006, when London General, on behalf of Go-Ahead, purchased ].<ref>{{citeweb |url=http://www.go-ahead.com/Main.php?iCmsPageId=48 |title=Go-Ahead Group - London Central and London General |accessdate=2008-08-13}}</ref> Then, on 29 June 2007, the group acquired the bus operating part of ]. With these purchases, Go-Ahead surpassed ] to become the largest operator of buses in London, running around 16% of London bus services. Further expansion did not occur until September 2006, when ] was purchased.<ref>{{citeweb |url=http://www.go-ahead.com/Main.php?iCmsPageId=48 |title=Go-Ahead Group - London Central and London General |accessdate=2008-08-13}}</ref> On 29 June 2007, the Go-Ahead purchased ]. With these purchases, Go-Ahead surpassed ] to become the largest operator of buses in London, running around 16% of London bus services.


A corporate image for Go-Ahead's London bus services started to appear in August 2008, when a new "Go-Ahead London" logo<ref>{{citeweb |url=http://www.go-ahead-london.com/home/index.html |title=Go-Ahead London - Homepage |accessdate=2008-08-13}}</ref> was unveiled; subsequent new buses carry new style fleetnames incorporating this logo.<ref>{{citeweb |url=http://www.postimage.org/image.php?v=aV24fBYi |title=Picture of a new style fleetname |work=postimage.org |accessdate=2008-0813}}</ref><ref>{{citeweb |url=http://www.daveheath.fotopic.net/p52614972.html |title=Picture of a bus with new style fleetnames |accessdate=2008-08-13 |work=Fotopic.net}}</ref> A corporate image for Go-Ahead's London bus services started to appear in August 2008, when a new Go-Ahead London logo<ref>{{citeweb |url=http://www.go-ahead-london.com/home/index.html |title=Go-Ahead London - Homepage |accessdate=2008-08-13}}</ref> was unveiled.


In 2009, Transport for London (TfL) invited bids for the sale of their own bus operations which ran under the East Thames Buses (ETB) brand. Go-Ahead London were selected as the preferred bidder and assumed full responsibility for ETB, their 10 routes and 2 depots, in October 2009. The ETB brand was discontinued and was replaced with the Go-Ahead London brand. The ETB operations were initially absorbed under the London General arm of Go-Ahead's London business. However, after some route movements and allocation changes some of the services now run under the London Central arm. In 2009, ] invited bids for the sale of their own bus operations which ran under the ] brand. Go-Ahead London were selected as the preferred bidder and assumed full responsibility for 10 routes and two depots in October 2009. The East Thames brand was replaced with the Go-Ahead London brand. The East Thames operations were initially absorbed under the ] arm of Go-Ahead's London business. However, after some route movements and allocation changes some of the services now run under the ].


On 19 March 2012, Go-Ahead London announced their purchase of Northumberland Park Garage from ], and will take over the operation of all routes, with a transaction completion date of 30 March 2012.<ref>{{Cite web |url=http://www.eurotransportmagazine.com/6839/news/industry-news/go-ahead-group-acquires-northumberland-park-bus-depot/ |accessdate=2012-03-27 |title=Go-Ahead Group acquires Northumberland Park bus depot On 30 March 2012, Go-Ahead purchased ] Garage from ] with all routes brought under the London General wing.<ref> Go-Ahead Group 19 March 2012</ref>
|work=EuroTransport }}</ref>


==Current companies== ==Current subsidiaries==
The current subsidiaries of Go-Ahead London are, in order of acquisition: The current subsidiaries of Go-Ahead London are, in order of acquisition:
*] (1994) *] (September 1994)
*] (1996) *] (May 1996)
*] (2006) *] (September 2006)
*] (2007) *] (June 2007)
*] (2009) *] (October 2009)


==See also== ==See also==
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==External links== ==External links==
* *



{{London bus operators}} {{London bus operators}}

Revision as of 18:05, 9 September 2013

Go-Ahead London is the trading name used collectively for the London bus operations of the Go-Ahead Group. The name first appeared in August 2008, before which the company had traded under separate names and brands. It is the largest bus operator in London, operating a total of 115 bus routes under contract to Transport for London.

History

London Central logo incorporating Go-Ahead branding

The Go-Ahead Group is a large transport group based in Newcastle. It first became involved in London bus operations in September 1994, where upon the privatisation of London Buses it purchased London Central. In May 1996, it added another former London Buses subsidiary, London General, which had been sold in 1994 to a management buy out. These two companies subsequently developed in much the same way, both establishing a livery of red with a charcoal skirt and yellow relief band, and splitting orders for new buses.

Further expansion did not occur until September 2006, when Docklands Buses was purchased. On 29 June 2007, the Go-Ahead purchased Blue Triangle. With these purchases, Go-Ahead surpassed Arriva London to become the largest operator of buses in London, running around 16% of London bus services.

A corporate image for Go-Ahead's London bus services started to appear in August 2008, when a new Go-Ahead London logo was unveiled.

In 2009, Transport for London invited bids for the sale of their own bus operations which ran under the East Thames Buses brand. Go-Ahead London were selected as the preferred bidder and assumed full responsibility for 10 routes and two depots in October 2009. The East Thames brand was replaced with the Go-Ahead London brand. The East Thames operations were initially absorbed under the London General arm of Go-Ahead's London business. However, after some route movements and allocation changes some of the services now run under the London Central.

On 30 March 2012, Go-Ahead purchased Northumberland Park Garage from First London with all routes brought under the London General wing.

Current subsidiaries

The current subsidiaries of Go-Ahead London are, in order of acquisition:

See also

References

  1. Go-Ahead annual report 29 June 1996 Go-Ahead Group plc
  2. "Go-Ahead Group - London Central and London General". Retrieved 2008-08-13.
  3. "Go-Ahead London - Homepage". Retrieved 2008-08-13.
  4. Go-Ahead Group Acquires Northumberland Park Bus Depot Go-Ahead Group 19 March 2012

External links

Bus operators in London
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National
London transport portal
Go-Ahead Group
Shareholders
Bus companies
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Railway companies
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Former operations
Future operations
Bus operators in London
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