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			The worst search engine ever. The mail sucks, and the homepage is not very good.
	{{Two other uses\|the corporation\|the search engine\|Yahoo! Search\|\|Yahoo (disambiguation)}}
	{{pp-pc1}}
	{{pp-move-indef}}
	{{Use mdy dates\|date=July 2013}}
	{{Infobox company
	\|name = Yahoo! Inc.
	\|logo = ]
	\|caption =
	\|image =
	\|type = Public
	\|traded_as = {{NASDAQ\|YHOO}}<br />]<br />]
	\|industry = Internet
	\|foundation = {{Start date\|1994\|1}} (as '''Jerry's guide to the World Wide Web''')<br>{{Start date\|1994\|3}} (as '''Yahoo!''')
	\|founder = ], ]
	\|location_city = ], California
	\|location_country = U.S.
	\|area_served = Worldwide
	\|key_people = ]<br />({{small\|Chairman}})<br />]<br />({{small\|CEO}})
	\|products = '']''
	\|revenue = {{nowrap\|{{loss}} ]{{0\|0}}4.98 billion (2012)}}<ref name="10K">{{cite web\|date=February 28, 2011\|url=http://www.google.com/finance?q=NASDAQ:YHOO&fstype=ii\|title=2010 Form 10-K, Yahoo! Inc.\|publisher=Yahoo! \|publisher=Google\|accessdate=April 4, 2011}}</ref>
	\|operating_income = {{loss}} US${{0\|0}}566 million (2012)<ref name="10K" />
	\|net_income = {{gain}} US${{0\|0}}3.94 billion (2012)<ref name="10K" />
	\|assets = {{gain}} US$17.10 billion (2012)<ref name="10K" />
	\|equity = {{gain}} US$14.56 billion (2012)<ref name="10K" />
	\|num_employees = 11,500 (2013)<ref>{{cite web\|title=Overview / Yahoo\|url=http://pressroom.yahoo.net/pr/ycorp/overview.aspx\|work=Yahoo\|accessdate=May 23, 2013}}</ref>
	\|alexa = {{increase}} 4 ({{As of\|2012\|23\|alt=March 2012}})<ref>{{cite web \|url=http://www.alexa.com/siteinfo/yahoo.com \|title=yahoo.com Site Info \|work=Alexa \|accessdate=March 24, 2012 }}</ref>
	\|subsid = ]
	\|homepage = {{URL\|http://www.yahoo.com}}
	}}
	]
	] office]]
	'''Yahoo! Inc.''' is an American ] Internet corporation headquartered in ]. It is globally known for its ], ] ], and related services, including ], ], ], ], ], ], ], ], ], ] and its ] website. It is one of the most popular sites in the United States.<ref>{{cite web\|title=yahoo.com\|url=http://www.quantcast.com/search?q=yahoo\|work=Quantcast – It's your audience. We just find it.\|publisher=Quantcast Corporation\|accessdate=May 23, 2012\|author=Staff\|year=2012}}</ref> According to news sources, roughly 700 million people visit Yahoo websites every month.<ref>{{cite news \|title= Yahoo's latest moves baffle some \|url= http://www.usatoday.com/tech/news/story/2011-11-07/yahoo-strategy/51115612/1 \|accessdate=July 22, 2012 \|newspaper=USA Today \|date=November 7, 2011 \|author=Swartz, Jon \|location= Washington DC}}</ref><ref>{{cite news \|title= Canada Pension Plan mulls Yahoo! buy, report says \|url= http://www.cbc.ca/news/technology/story/2011/10/20/cppib-yahoo-microsoft.html \|accessdate=July 22, 2012 \|newspaper=CBC News \|date=October 20, 2011 \|location=Toronto}}</ref> Yahoo itself claims it attracts "more than half a billion consumers every month in more than 30 languages."<ref>{{cite web \|title= Yahoo! \|url= http://www.linkedin.com/company/yahoo\|work=LinkedIn \|publisher=LinkedIn \|accessdate=July 2, 2012\|author=Yahoo!\|year=2012}}</ref>

	Yahoo was founded by ] and ] in January 1994 and was incorporated on March 1, 1995. On July 16, 2012, former ] executive ] was named as Yahoo CEO and President, effective July 17, 2012.<ref>{{cite news \|title=Marissa Mayer hopes to improve user experience at Yahoo \|url= http://timesofindia.indiatimes.com/tech/enterprise-it/strategy/Marissa-Mayer-hopes-to-improve-user-experience-at-Yahoo/articleshow/15015065.cms \|archiveurl= http://web.archive.org/web/20120717195637/http://timesofindia.indiatimes.com/tech/enterprise-it/strategy/Marissa-Mayer-hopes-to-improve-user-experience-at-Yahoo/articleshow/15015065.cms? \|archivedate=July 17, 2012 \|newspaper=The Times of India \|date=July 17, 2012 \|author=Perlroth, Nicole \|location=New Delhi}}</ref>

	According to ], Yahoo during July 2013 surpassed ] on the number of United States visitors to its Web sites for the first time since May 2011, set at 196 million United States visitors, having increased by 21 percent in a year.<ref>{{cite news \|url=http://www.bloomberg.com/news/2013-08-22/yahoo-tops-google-in-u-s-for-web-traffic-in-july-comscore-says.html \|title=Yahoo Tops Google for U.S Web Traffic in July, ComScore Says \|date=August 22, 2013 \| work=Bloomberg \|first=Brian \|last=Womack}}</ref>

	==History and growth==
	{{main\|History of Yahoo}}
	{{See also\|Timeline of Yahoo}}
	]
	In January 1994, Yang and Filo were ] graduate students at ] when they created a website named "Jerry's guide to the World Wide Web".<ref>{{cite news \|title= How Jerry's guide to the world wide web became Yahoo \|url= http://www.guardian.co.uk/business/2008/feb/01/microsoft.technology \|accessdate=May 23, 2012 \|newspaper=The Guardian \|location= London \|date=February 1, 2008\|author= Clark, Andrew}}</ref> David and Jerry's Guide to the World Wide Web was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "David and Jerry's Guide to the World Wide Web" was renamed "Yahoo!"<ref>{{cite book \|title=Blueprint to a Billion \|author= Thomson, David G. \|page=155 \|publisher=] \|year=2006 \|isbn=978-0-471-77918-6}}</ref><ref>{{cite web\|author=Trex, Ethan \|url= http://blogs.static.mentalfloss.com/blogs/archives/22707.html \|title=Jerry and David's Guide to the World Wide Web becomes Yahoo! \|publisher=Blogs.static.mentalfloss.com \|accessdate=August 24, 2010}}</ref> The "yahoo.com" domain was created on January 18, 1995.<ref>{{cite web \|title= Computer History – 1995 \|url= http://www.computerhope.com/history/1995.htm \|publisher=Computer Hope \|accessdate=May 23, 2012 \|year=2012}}</ref>

	The word "yahoo" is an ] for "Yet Another Hierarchical Officious Oracle".<ref>{{cite web \|title=The History of Yahoo! – How It All Started... \|url= http://docs.yahoo.com/info/misc/history.html\|publisher=Yahoo! Media Relations \|accessdate=July 7, 2012 \|year=2005\|archiveurl=http://archive.is/puqz\|archivedate=July 12, 2012}}</ref> The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work.<ref>{{cite web\|title=What Does 'Yahoo' Stand For?\|url= http://netforbeginners.about.com/od/internet101/f/yahoostory.htm \|work=About.com \|accessdate=July 2, 2012 \|author= Gurnitsky, Joanna}}</ref> However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." Filo's college girlfriend often referred to Filo as a "yahoo." This meaning derives from the name of a race of ].

	Yahoo grew rapidly throughout the 1990s. Like many ]s and ], Yahoo added a ]. It also made many high-profile acquisitions. Its stock price skyrocketed during the ], Yahoo stocks closing at an all-time high of $118.75 a share on January 3, 2000. However, after the dot-com bubble ], it reached a post-bubble low of $8.11 on September 26, 2001.<ref name="StockAllTimeLow">{{cite book\|last=Linder\|first=Karen\|authorlink=Karen Linder\|title=The Women of Berkshire Hathaway\|url=http://books.google.nl/books?id=V_r3vM8y4-QC&lpg=PP1&hl=nl&pg=PA199#v=onepage&q&f=false\|accessdate=May 27, 2013\|year=2012\|publisher=]\|location=Hoboken, New Jersey\|isbn=9781118182628\|page=199\|quote=Shortly after the 9/11 attacks, on September 26, 2001, Yahoo!'s stock hit its all-time low of $8.11.}}</ref>

	In 2000, Yahoo began using ] for search. Over the next four years, it developed its own search technologies, which it began using in 2004. In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007. The company struggled through 2008, with several large layoffs.{{citation needed\|date=June 2013}}

	In February 2008, ] made an unsolicited bid to acquire Yahoo for ]44.6 billion. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders. Three years later, Yahoo had a market capitalization of US$22.24 billion.<ref>{{cite news\|url=http://news.bbc.co.uk/1/hi/business/7239220.stm\|title=Yahoo rejects Microsoft approach\|publisher=BBC News\|accessdate=February 17, 2008\|date=February 11, 2008}}</ref> ] replaced Yang as CEO in January 2009.<ref>{{cite news\|url=http://news.bbc.co.uk/2/hi/business/8317476.stm \|title=Job cuts help Yahoo! profits surge \|publisher=BBC News \|date=October 21, 2009 \|accessdate=May 31, 2011}}</ref> In September 2011, she was removed from her position at Yahoo by the company's chairman Roy Bostock, and CFO ] was named as Interim CEO of the company.

	In early 2012, after the appointment of ] as CEO, rumors began to spread about looming layoffs. Several key executives, such as Chief Product Officer ] left.<ref>{{cite news \|title=Exclusive: Yahoo's Chief Product Officer Blake Irving Resigns \|url= http://allthingsd.com/20120405/exclusive-yahoos-chief-product-officer-blake-irving-resigns/ \|work=All Things D \|accessdate=July 2, 2012 \|author= Swisher, Kara \|date=April 5, 2012}}</ref> On April 4, 2012, Yahoo announced a cut of 2,000 jobs or about 14 percent of its 14,100 workers. The cut is expected to save around US$375 million annually after the layoffs are completed at end of 2012.<ref>{{cite news \|title=Yahoo dumping 2,000 workers in latest purge \|url= http://www.thejakartapost.com/news/2012/04/04/yahoo-dumping-2000-workers-latest-purge.html \|accessdate=July 22, 2012 \|newspaper=The Jakarta Post \|date=April 4, 2012 \|author= Liedtke, Michael}}</ref> In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo He also completely reorganized the company.<ref name="Swisher">{{cite news \|title=It's Official: Yahoo Reorgs Itself Just Like We Said (Memo Time!) \|url= http://allthingsd.com/20120410/its-official-yahoo-reorgs-itself-just-like-we-said-memo-time/ \|work=All Things D \|accessdate=July 2, 2012 \|author= Swisher, Kara \|date=April 10, 2012}}</ref>

	On May 13, 2012, Yahoo issued a press release stating that Thompson was no longer with the company, and would immediately be replaced on an interim basis by ], recently appointed head of Yahoo's new Media group.<ref name="Swisher" /><ref>{{cite press release \|title= Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO \|url= http://investor.yahoo.net/releasedetail.cfm?ReleaseID=672824 \|publisher=Yahoo! Inc \|accessdate=July 2, 2012 \|date=May 13, 2012}}</ref><ref>{{cite news \|title= Yahoo CEO says he never provided a resume-source \|url= http://www.reuters.com/article/2012/05/11/ag-yahoo-ceo-idUSL1E8GAN4W20120511 \|accessdate=July 22, 2012 \|agency=Reuters \|date=May 10, 2012 \|author= Oreskovic, Alexei}}</ref> Thompson's total compensation for his 130-day tenure with Yahoo was at least $7.3 million.<ref name="CNN ousted">{{cite news \|url= http://money.cnn.com/2012/05/14/technology/yahoo-ceo-no-severance/ \|title=Ousted Yahoo CEO will get no severance \|work=CNN Money \|date=May 14, 2012 \|accessdate=May 14, 2012 \|author=Pepitone, Julianne}}</ref>

	On July 16, 2012, ] was appointed President and CEO of Yahoo, effective the following day.

	On May 19, 2013 the Yahoo board approved a US$1.1 billion purchase of blogging site ], and the company's CEO and founder ] will remain a large shareholder. The announcement reportedly signifies a changing trend in the technology industry, as large corporations like Yahoo, Facebook, and Google acquire start-up Internet companies that generate low amounts of revenue as a way in which to connect with sizeable, fast-growing online communities. The ''Wall Street Journal'' stated that the purchase of Tumblr would satisfy the company's need for "a thriving social-networking and communications hub."<ref>{{cite news \|title= Yahoo Deal Shows Power Shift \|url= http://online.wsj.com/article/SB10001424127887324787004578493130789235150.html \|accessdate=May 20, 2013 \|newspaper=The Wall Street Journal \|location= New York \|date=May 19, 2013 \|author= Lublin, Joann S.; Efrati, Amir; Ante, Spencer E.}}</ref><ref>{{cite news\| url= http://www.3news.co.nz/Yahoo-to-buy-Tumblr---reports/tabid/412/articleID/298423/Default.aspx \|work=3 News NZ \|title= Yahoo to buy Tumblr – reports \|date=May 20, 2013}}</ref> On May 20, the company announced the acquisition of Tumblr officially.<ref>{{cite web \|url= http://yahoo.tumblr.com/ \|title= Tumblr. + Yahoo! = !! \|date=May 20, 2013}}</ref> The company also announced plans to open a San Francisco office in July 2013.<ref>. AllThingsD (2013-07-26). Retrieved on 2013-08-16.</ref>

	On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser concern RockMelt. With the acquisition, the RockMelt team, including the concern's CEO Eric Vishria and CTO Tim Howes, will be the part of Yahoo team. As a result, all the RockMelt applications and existing Web services were terminated on August 31.<ref>{{cite web\|title=Yahoo acquires social web browser RockMelt, apps go off from August 31\|url= http://techone3.in/yahoo-acquires-social-web-browser-rockmelt-9393/\|publisher=TechOne3 \| accessdate=3 August 2013}}</ref>

	Data collated by comScore during July 2013 revealed that more people in the U.S. visited Yahoo Web sites during the month in comparison to Google Web sites; the occasion was the first time that Yahoo outperformed Google since 2011. The data did not incorporate visit statistics for the Yahoo-owned Tumblr site or mobile phone usage.<ref>{{cite news\|title=Google overtaken by Yahoo! in United States site visitors for first time in two years\|url=http://www.theguardian.com/technology/2013/aug/22/yahoo-beats-google-website-visitors?CMP=EMCNEWEML6619I2&et_cid=46382&et_rid=7107573&Linkid=http%3a%2f%2fwww.theguardian.com%2ftechnology%2f2013%2faug%2f22%2fyahoo-beats-google-website-visitors\|accessdate=24 August 2013\|newspaper=The Guardian\|date=23 August 2013\|author=Juliet Garside}}</ref>

	==Products and services==
	{{Main\|List of Yahoo-owned sites and services}}
	]
	Yahoo operates a portal that provides the latest news, entertainment, and sports information. The portal also gives users access to other Yahoo services like Yahoo Mail, Yahoo Maps, ], ] and ].

	===Storing personal information and tracking usage===
	{{Update\|inaccurate=yes\|section\|date=June 2012}}
	Working with comScore, '']'' found that Yahoo was able to collect far more data about users than its competitors from its Web sites and advertising network. By one measure, on average Yahoo had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors.<ref>{{cite news \|author= Story, Louise and comScore \|title=They Know More Than You Think \|url= http://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html \|format=JPEG \|date=March 10, 2008 \|work=The New York Times}} in {{cite news \|author=Story, Louise \|title=To Aim Ads, Web Is Keeping Closer Eye on You \|url= http://www.nytimes.com/2008/03/10/technology/10privacy.html \|work=The New York Times \|date=March 10, 2008 \|accessdate=March 9, 2008}}</ref> Yahoo retains search requests for a period of 13 months. However, in response to European regulators, Yahoo obfuscates the IP address of users after three months by deleting its last eight bits.<ref>{{cite news \|author= Helfy, Miguel \|title=Yahoo! Limits Retention of Search Data \|url= http://www.nytimes.com/2008/12/18/technology/internet/18yahoo.html?_r=1&em \|work=The New York Times \|date=January 19, 2010 \|accessdate=August 13, 2010}}</ref>

	On March 29, 2012, Yahoo announced that it would introduce a "]" feature that summer, allowing users to opt out of Web-visit tracking and customized advertisements.<ref>{{cite news \|title= Yahoo! to launch Do Not Track feature \|url= http://www.dmnews.com/yahoo-to-allow-browsers-to-opt-out-of-online-tracking/article/234266/ \|work=Direct Marketing News \|publisher=Haymarket Media \|accessdate=July 7, 2012\|author= DeLuna, JoAnn \|date=March 29, 2012}}</ref>

	According to a 2008 article in ], Yahoo has a 2-petabyte, specially built ] that it uses to analyze the behavior of its half-billion Web visitors per month, processing 24 billion daily events.<ref name="Eric Lai">{{cite news \|author= Lai, Eric \|title= Size matters: Yahoo! claims 2-petabyte database is world's biggest, busiest \|url= http://www.computerworld.com/s/article/9087918/Size_matters_Yahoo_claims_2_petabyte_database_is_world_s_biggest_busiest \|work=Computer World \|date=May 22, 2008 \|accessdate=August 15, 2010}}</ref> In contrast, the United States ] (IRS) database of all United States taxpayers weighs in at only 150 terabytes.<ref name="Eric Lai" />

	===Communication===
	Yahoo provides Internet communication services such as ] and ]. As of May 2007, its e-mail service would offer unlimited storage.<ref>{{cite web \|title= Yahoo! Mail goes to infinity and beyond \|url= http://ycorpblog.com/2007/03/27/yahoo-mail-goes-to-infinity-and-beyond/ \|work=Yodel Anecdotal \|publisher=Yahoo! Inc\|accessdate=July 22, 2012\|author= Kremer, John \|date=March 27, 2007}}</ref>

	Yahoo provided social networking services and user-generated content, including products such as ], ], ], ], ], and ]. Yahoo closed ], ], and numerous other products on April 21, 2011.<ref>{{cite web\|last=McCarthy \|first=Caroline \|url=http://news.cnet.com/8301-13577_3-20025920-36.html \|title=Yahoo! slashing products like Delicious, MyBlogLog \| The Social – CNET News \|publisher=News.cnet.com \|date=December 16, 2010 \|accessdate=May 31, 2011}}</ref>

	] was closed on September 20, 2007, in favor of Flickr. On October 16, 2007, Yahoo announced that it would discontinue Yahoo 360°, including ] repairs; the company explained that in 2008 it would instead establish a "universal profile" similar to the ] experimental system.<ref>{{cite web\|title=Yahoo Decided to Close Yahoo360 \|url= http://web.archive.org/web/20110704181707/http://www.socialmirchi.com/2010/08/yahoo-decided-to-close-yahoo360/ \|work=SocialMirchi \|accessdate=July 26, 2012\|author=Social Guru \|date=August 20, 2010}}</ref>

	===Content===
	Yahoo partners with numerous content providers in products such as ], ], ], ], ], ], ] and ] to provide news and related content. Yahoo provides a personalization service, ], which enables users to combine their favorite Yahoo features, content feeds and information onto a single page.

	On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54.<ref>{{cite news \|title=New Yahoo site to 'Shine' on women \|url= http://www.msnbc.msn.com/id/23879739/ \|accessdate=July 22, 2012 \|work=MSNBC \|date=March 31, 2008 \|author= Jesdanun, Anick}}</ref>

	===Co-branded Internet services===
	Yahoo developed partnerships with broadband providers such as ] (via ] & SBC), ], ] and ], offering a range of free and premium Yahoo content and services to subscribers.{{Specify\|date=August 2010}}{{Vague\|date=August 2010}}{{Citation needed\|date=November 2011}}

	===Mobile Services===

	] offers services for email, instant messaging, and ], as well as information services, searches and alerts. Services for the camera phone include entertainment and ring tones.

	Yahoo introduced its Internet search system, called OneSearch, for mobile phones on March 20, 2007. The results include news headlines, images from Flickr, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, OneSearch lists local theaters that at the moment are playing the movie, along with user ratings and news headlines regarding the movie. A zip code or city name is required for OneSearch to start delivering local search results.

	The results of a Web search are listed on a single page and are prioritized into categories.<ref>{{cite web \|title=Yahoo Gets Ahead of Google in the Mobile Search Market \|url=http://www.usb4ever.com/yahoo-gets-ahead-of-google-p.html \|archiveurl=http://web.archive.org/web/20071224203041/http://www.usb4ever.com/yahoo-gets-ahead-of-google-p.html \|archivedate=December 24, 2007 \|date=February 21, 2008}}</ref>

	As of 2012 Yahoo used ]'s mobile content transcoding service for OneSearch.<ref>{{cite news \|title= Novarra to transcode for Yahoo!'s oneSearch \|url= http://www.rcrwireless.com/article/20070724/sub/novarra-to-transcode-for-yahoos-onesearch/ \|work=RCR Wireless US \|accessdate=July 22, 2012 \|author=Gibbs, Colin \|date=July 24, 2007}}</ref>

	On October 8, 2010, Yahoo announced plans to bring video chat to mobile phones via Yahoo Messenger.<ref>{{cite news \|url=http://blogs.reuters.com/mediafile/2010/10/07/new-yahoo-app-to-challenge-apple-facetime-on-iphone/ \|accessdate=December 8, 2010 \|publisher=Reuters \|title=New Yahoo app to challenge Apple FaceTime on iPhone \|date=October 7, 2010}}</ref>

	===Commerce===
	Yahoo offers shopping services such as ], Yahoo Autos, ] and ], which enables users to gather relevant information and make commercial transactions and purchases online. ] were discontinued in 2007 except for Asia.<ref>{{cite news \|title=Yahoo to close North American auction site \|url= http://www.msnbc.msn.com/id/18578841/ \|work=NBC News \|accessdate=July 22, 2012 \|agency=Associated Press \|date=May 9, 2007}}</ref>

	===Small business===
	Yahoo provides business services such as ], ], Yahoo Merchant Solutions, Yahoo Business Email and Yahoo Store to small business owners and professionals allowing them to build their own online stores using Yahoo's tools.{{citation needed\|date=September 2011}}

	===Advertising===
	] provides services such as Sponsored Search, Local Advertising and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo network.

	Following the closure of a "beta" version on April 30, 2010, the ] was relaunched as an advertising tool that allows online publishers to monetize their websites through the use of site-relevant advertisements.<ref>{{cite web\|title=Yahoo! Publisher Network \|url= http://advertisingcentral.yahoo.com/publisher/index \|publisher=Yahoo! Inc \|accessdate=July 7, 2012 \|year=2010}}</ref>

	Yahoo launched its new Internet advertisement sales system on February 5, 2007, called ]. It allows ] to bid for search terms to trigger their ads on search results pages. The system considers bids, ad quality, ]s and other factors in ranking ads. Through Panama, Yahoo aims to provide more relevant search results to users, a better overall experience, and to increase monetization.<ref>{{cite news \|title= New Panama Ranking System For Yahoo Ads Launches Today \|url= http://searchengineland.com/070205-090623.php \|work=Search Engine Land \|publisher=Third Door Media, Inc \|accessdate=July 22, 2012\|author= Elesseily, Mona \|date=February 5, 2007}}</ref>

	On April 7, 2008, Yahoo announced ], which was originally called AMP from Yahoo,<ref>{{cite news \|title=Yahoo gives APT an upgrade \|url= http://www.bizreport.com/2008/09/yahoo_gives_apt_an_upgrade.html \|work=BizReport \|accessdate=July 26, 2012 \|author= Leggatt, Helen \|date=September 25, 2008}}</ref> an online advertising management platform.<ref>{{cite press release \|title=Yahoo! Previews Powerful New Online Advertising Management Platform \|url= http://yhoo.client.shareholder.com/releasedetail.cfm?releaseid=303352 \|publisher=Yahoo! Inc \|accessdate=July 22, 2012 \|date=April 7, 2008}}</ref> The platform simplifies advertising sales by unifying buyer and seller markets. The service was launched in September 2008.<ref>{{cite news \|title= Yahoo Announces New Digital Ad Platform \|url= http://www.wired.com/business/2008/09/yahoo-announces/ \|work=Wired \|accessdate=July 22, 2012 \|author=Keane, Meghan \|date=September 24, 2008}}</ref>

	In September 2011, Yahoo formed an ad selling strategic partnership with 2 of its top competitors, ] and Microsoft.<ref>{{cite news \|title=All for One! Yahoo, AOL, Microsoft Band Together for Ad Plan \|url= http://allthingsd.com/20110914/all-for-one-yahoo-aol-microsoft-band-together-for-ad-plan/ \|work=All Things D \|accessdate=July 7, 2012 \|author= Kafka, Peter \|date=September 14, 2011}}</ref> But by 2013 this was found to be underperforming in market share and revenue, as Microsoft simply skimmed off four percent of the search market from Yahoo, without growing their combined share.<ref>{{cite news \|url= http://www.mercurynews.com/business/ci_22580271/yahoos-mayer-says-microsoft-search-deal-underperforms \|title= Yahoo's Mayer says Microsoft search deal underperforms \|author= Oreskovic, Alexei \|date=February 13, 2013 \|work=San Jose Mercury News \|agency=Reuters}}</ref>

	===Yahoo Next===
	{{main\|Yahoo Next}}
	Yahoo Next is an incubation ground for future Yahoo technologies currently undergoing testing. It contains ] for Yahoo users to give feedback to assist in the development of these future Yahoo technologies.<ref>{{cite web \|title=Labs Home \|url= http://labs.yahoo.com/ \|publisher=Yahoo Inc \|accessdate=July 7, 2012 \|year=2011}}</ref>

	===Yahoo BOSS===
	{{main\|Yahoo Search BOSS}}
	Yahoo Search BOSS is a service that allows developers to build search applications based on Yahoo's search technology.<ref>{{cite news\|url=http://www.washingtonpost.com/wp-dyn/content/article/2008/08/04/AR2008080400733.html \|title=Yahoo Boss Is So Open, It Runs on Google's App Engine \|work=The Washington Post \|date= August 4, 2008\|accessdate=May 31, 2011 \|first=Erick \|last=Schonfeld}}</ref> Early Partners in the program include ], ], ], ] and ].<ref>{{cite news \|title= Yahoo! Expands Its Open Strategy With BOSS \|url= http://newsbreaks.infotoday.com/nbReader.asp?ArticleId=49963 \|work=Information Today \|accessdate=July 26, 2012 \|author= Hane, Paula J. \|date=July 17, 2008}}</ref>

	In early 2011, the program switched to a paid model using a cost-per-query model from $0.40 to $0.75 CPM (cost per 1000 BOSS queries). The price, as Yahoo explained, depends on whether the query is of web, image, news or other information.<ref>{{cite news \|newspaper=Reuters \|url=http://blogs.reuters.com/mediafile/2010/10/07/new-yahoo-app-to-challenge-apple-facetime-on-iphone/ \|title=New Yahoo app to challenge Apple FaceTime on iPhone \|date=October 7, 2010}}</ref>

	===Yahoo Meme===
	{{main\|Yahoo Meme}}
	Yahoo Meme is a beta social service, similar to the popular social networking sites ] and ].

	===Y!Connect===
	Y!Connect enables individuals to leave comments in online publication boards by using their Yahoo ID, instead of having to register with individual publications. ] reported that Yahoo plans to mimic this strategy used by rival Facebook Inc. to help drive traffic to its site.<ref>{{cite journal \|url=http://online.wsj.com/article/SB10001424052702304250404575558442735374452.html \|title=Yahoo to Offer Media Links \|first=Amir \|last=Efrati \|date=October 17, 2010 \|journal=The Wall Street Journal \|accessdate=December 8, 2010}}</ref>

	===Yahoo Accessibility===
	Yahoo has invested resources to increase and improve access to the Internet for the disabled community through the Yahoo Accessibility Lab.<ref>{{cite web \|title=Yahoo! and Accessibility \|url= http://abilitymagazine.com/yahoo.html \|work=Ability Magazine \|accessdate=July 30, 2012 \|author= Cooper, Chet \|coauthors=Angeles, Liz \|month=February–March \|year=2011}}</ref>

	===Yahoo Axis===
	{{main\|Yahoo Axis}}
	Yahoo Axis is a desktop web browser extension and mobile browser for iOS devices created and developed by Yahoo. The browser made its public debut on May 23, 2012.<ref>{{cite web\|title=A browser from Yahoo! makes surprise debut\|url=http://www.geekwire.com/2012/web-browser-yahoo-axis-set-debut/}}</ref> A copy of the private key used to sign official Yahoo! browser extensions for Google Chrome was accidentally leaked in the first public release of the Chrome extension.<ref>{{cite news \|title= Yahoo ships private certificate by accident \|url= http://www.theregister.co.uk/2012/05/24/yahoo_ships_private_certificate_by_accident/ \|date=May 24, 2012 \|work=The Register \|location= London}}</ref>

	===Yahoo SearchMonkey===
	Yahoo SearchMonkey (often misspelled Search Monkey) was a Yahoo service which allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites. The service was shut down in October 2010 along with other Yahoo services as part of the Microsoft and Yahoo search deal. The name SearchMonkey is an homage to Greasemonkey. Officially the product name has no space and two capital letters.

	Yahoo SearchMonkey was selected as one of the top 10 Semantic Web Products of 2008.<ref>{{cite web \|title=Top 10 Semantic Web Products of 2008, ReadWriteWeb award \|accessdate=March 30, 2009 \|url= http://www.readwriteweb.com/archives/top_10_semantic_web_products_2008.php \|publisher=ReadWriteWeb}}</ref>

	===Defunct services===
	{{main\|List of Yahoo-owned sites and services#Closed/defunct services\|}}
	] was a popular web hosting service founded in 1995 and was one of the first services to offer web pages to the public. At one point it was the third-most-browsed site on the ].<ref>{{cite press release \|url= http://www.prnewswire.com/news-releases/geocities-climbs-to-third-most-trafficked-site-on-the-internet-73463467.html \|title=GeoCities Climbs to Third Most Trafficked Site on the Internet \|location=California \|publisher=PRNewswire \|date=January 20, 1999 \|accessdate=August 13, 2012}}</ref> Yahoo purchased GeoCities in 1999 and ten years later the web host was closed, deleting some seven million web pages.<ref>{{cite news \|title= Internet Atrocity! GeoCities' Demise Erases Web History \|url= http://www.time.com/time/business/article/0,8599,1936645,00.html \|accessdate=July 30, 2012 \|newspaper=Time \|location=New York \|date=November 9, 2009 \|author=Fletcher, Dan}}</ref> A great deal of information was lost but many of those sites and pages were mirrored at the ],<ref>{{cite web \|title= Saving a Historical Record of GeoCities \|url= http://www.archive.org/web/geocities.php \|publisher=Internet Archive \|accessdate=July 30, 2012 \|year=2009}}</ref> OOcities.com, and other such databases.<ref>{{cite news \|title=GeoCities' time has expired, Yahoo closing the site today \|url= http://latimesblogs.latimes.com/technology/2009/10/geocities-closing.html \|accessdate=November 23, 2012 \|newspaper=Los Angeles Times \|date=October 26, 2009 \|author= Milian, Mark}}</ref>

	], a Java-based phone application with access to most of Yahoo services, was closed on January 12, 2010.<ref>{{cite news \|title=Yahoo Go to Be Shut Down in Early 2010 \|url= http://news.softpedia.com/news/Yahoo-Go-to-Be-Shut-Down-in-Early-2010-127257.shtml \|publisher=Softpedia \|accessdate=May 23, 2012\|author= Arghire, Ionut \|date=November 18, 2009}}</ref>

	] was a blogging/social networking beta service launched in March 2005 by Yahoo and closed on July 13, 2009.<ref>{{cite news \|last=Ngo \|first=Dong \|url= http://news.cnet.com/8301-1023_3-10252314-93.html \|title=Yahoo 360 to close on July 13 \|publisher=CNET News \|date=May 29, 2009 \|accessdate=May 31, 2011}}</ref> Yahoo Mash beta was another social service closed after one year of operation prior to leaving beta status.<ref>{{cite news \|last=McCarthy \|first=Caroline \|url= http://news.cnet.com/8301-13577_3-10028716-36.html?tag=mncol;txt \|title=Yahoo Mash gets smashed, bashed, quashed \|publisher= CNET News \|date=August 28, 2008 \|accessdate=May 31, 2011}}</ref>

	Yahoo Photos was shut down on September 20, 2007, in favor of integration with Flickr. ] was a website that provided product information and setup advice to users. Yahoo launched the website in May 2006. On March 11, 2010, Yahoo closed down the service and redirected users to Yahoo's technology news section.<ref>{{cite news \|title= Yahoo closes tech website \|url= http://www.newstatesman.com/digital/2010/02/site-yahoo-technology-users \|work=New Statesman \|location= London \|accessdate=July 30, 2012 \|date=February 11, 2010}}</ref> Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo for Teachers.<ref>{{cite web \|url= http://www.physorg.com/news159724202.html \|title=Physorg \|date=April 23, 2009 \|accessdate= August 24, 2010}}</ref>

	Hotjobs was acquired by and merged with ].

	] was an ]n geo-tagging website that allowed users to share information about locations without the use of a ] device. Koprol was acquired by Yahoo a year following its inception and, in 2011, 1.5 million people were utilizing the website, with users also based in Singapore, the Philippines and Vietnam. However, eighty percent of users were Indonesian.<ref>{{cite news \|title=Yahoo! drops Koprol in global overhaul \|url= http://www.thejakartapost.com/news/2012/06/30/yahoo-drops-koprol-global-overhaul.html \|accessdate=July 26, 2012 \|newspaper=The Jakarta Post \|date=June 30, 2012 \|author= Grazella, Mariel}}</ref> Yahoo officially discontinued Koprol on August 28, 2012, because it did "not meaningfully drive revenue or engagement".<ref>{{cite news \|title= Yahoo is Shutting Down Koprol in Two Months \|url= http://www.techinasia.com/yahoo-discontinues-koprol/ \|work=Tech in Asia \|accessdate=July 26, 2012 \|author=Kevin, Joshua \|date=June 29, 2012}}</ref>

	Yahoo Mail Classic was announced as to be shut down in April 2013. Yahoo made a notice that starting in June 2013, Mail Classic and other old versions of Yahoo Mail will be shut down. All users of Mail Classic are expected to switch to the new Yahoo Mail, use IMAP, or switch to another email service.<ref>{{cite web\|url=http://help.yahoo.com/kb/index?y=PROD_MAIL_CLASSIC&locale=en_US&page=content&id=SLN8519&impressions=false \|title=Yahoo! Help Page – Upgrading to the new Mail \|publisher=Help.yahoo.com \|date=2013-08-02 \|accessdate=2013-10-01}}</ref> In addition, April 2013 brought about the closure of ], Yahoo Deals, Yahoo SMS Alerts, ], Yahoo Mail and Messenger feature phone (J2ME).<ref>{{cite news \|last= Protalinski \|first=Emil \|url= http://thenextweb.com/insider/2013/04/19/yahoo-cuts-the-deadwood-with-closures-of-upcoming-yahoo-deals-sms-alerts-and-kids-products-on-april-30/ \|title=Yahoo cuts the deadwood with closures \|work=] \|date=April 19, 2013 \|accessdate=May 19, 2013}}</ref>

	In an early July 2013 announcement, the public was made aware of Yahoo's scheduled closure of the task management service ]. Yahoo acquired the company in May 2013 and will discontinue the service on August 5, 2013. The team at Astrid has supplied its customers with a data export tool and recommended former competitors such as Wunderlist and Sandglaz.<ref>{{cite web\|title=Yahoo’s Recently Acquired Task Tracking Service Astrid Will Go Dark On August 5\|url=http://techcrunch.com/2013/07/06/astrid-goes-dark-august-5-goodnight-sweet-squid/?ncid=tcdaily\|work=TechCrunch\|publisher=AOL Inc\|accessdate=July 6, 2013\|author=Chris Velazko\|date=July 6, 2013}}</ref><ref>{{cite web\|title=Yahoo! acquires Astrid\|url=http://blog.astrid.com/blog/2013/05/01/yahoo-acquires-astrid/\|work=Astrid\|publisher=Astrid\|accessdate=July 6, 2013\|author=Jon Paris\|date=May 1, 2013}}</ref>

	====Twitter slide leak on upcoming changes to Yahoo====
	On December 15, 2010, one day after Yahoo announced layoffs of 4% of its workers across their portfolio, MyBlogLog founder Eric Marcoullier posted a slide from a Yahoo employee on Twitter. The slide was visible during an employee-only strategy webcast indicating changes in Yahoo's offerings.<ref>{{cite news \|url= http://techchunks.com/technology/confirmed-yahoo-shutting-down-delicious-buzz-altavista-other-services/ \|title=Leak Confirmed – Yahoo Shutting Down Delicious, Buzz, AltaVista, MyBlogLog and Other Services \|publisher=TechChunks.com \|date=December 27, 2010 \|accessdate=May 31, 2011}}</ref>

	The following services were in a column under "Sunset": Yahoo Picks, ], MyM, ], Yahoo Bookmarks, ], ], and ]. Under the "Merge" column were: ], ], Yahoo Events, Yahoo People Search, Sideline, and FireEagle.

	11 other properties were listed that Yahoo was interested in developing into feature sites within the portal to take the place of the "Sunset" and "Merge" vacancies, including the prior feature services (before the new Yahoo Mail was launched), were Yahoo Address Book, Calendar, and Notepad.<ref>{{cite web\|author=\|url=http://twitter.com/#!/waxpancake/status/15483488237002752 \|title=Twitter post of original slide \|publisher=Twitter.com \|date= \|accessdate=2013-10-01}}</ref> Despite Notepad being listed as a feature service instead of sunset or merge in 2010, Yahoo has since taken steps to de-emphasize Notepad. For example, in January 2013, Notepad was no longer linked within the new Yahoo mail service; although, it continued to be linked in the older Classic version. Also, starting in mid- to late January 2013, Notepad was no longer searchable.{{Citation needed\|date=July 2013}}

	The blog on the ''del.icio.us'' website released a post by Chris Yeh after the slide was leaked in which Yeh stated that "Sunset" doesn't necessarily mean that Yahoo is closing down the site. Yeh further explained that other possibilities—including del.icio.us leaving Yahoo (through sale or spinoff)—were still being considered: "We can only imagine how upsetting the news coverage over the past 24 hours has been to many of you. Speaking for our team, we were very disappointed by the way that this appeared in the press."<ref>{{cite news \|title= Now Yahoo Says Delicious Will Live On...Somewhere Else \|url= http://www.readwriteweb.com/archives/now_yahoo_says_delicious_will_live_onsomewhere_els.php \|work= ReadWriteWeb \|accessdate=August 14, 2012 \|author= Kirkpatrick, Marshall \|date=December 17, 2010}}</ref> On April 27, 2011, Yahoo's sale of ''del.icio.us'' to Avos was announced.<ref>{{cite news\|url=http://www.huffingtonpost.com/2011/04/27/youtube-founders-buy-delicious_n_854428.html \|title=YouTube Founders Buy Yahoo's Delicious \|work=Huffington Post \|date= April 27, 2011\|accessdate=May 31, 2011 \|first=Bianca \|last=Bosker}}</ref>

	Yahoo Buzz was closed down on April 21, 2011 without an official announcement from Yahoo.<ref>{{cite news \|url= http://onlygizmos.com/yahoo-buzz-to-die-on-april-21/2011/04/ \|title=Yahoo Buzz To Die On April 21 \|publisher=OnlyGizmos \|date=April 21, 2011 \|accessdate=May 31, 2011}}</ref> MyBlogLog was then discontinued by Yahoo on May 24, 2011.<ref>{{cite news \|url= http://www.huffingtonpost.com/2011/02/24/yahoo-mybloglog-closing_n_827679.html \|title=Yahoo to close MyBlogLog this May \|work=Huffington Post \|date= February 24, 2011 \|accessdate=May 31, 2011 \|first=Amy \|last=Lee}}</ref>

	==Revenue model==
	{{update\|date=September 2012}}
	About 88% of revenues for the fiscal year 2009 came from marketing services.{{citation needed\|date=August 2012}} The largest segment of it was from search advertising, where advertisers bid for search terms to display their ads on the search results; on average Yahoo makes 2.5 cents to 3 cents from each search.

	Other forms of advertising that bring in revenue for Yahoo include display{{citation needed\|date=August 2012}} and contextual advertising, with the latter providing the basis for the "Keystone" initiative (developed by Yahoo to develop an "ad selection technology for direct and online marketers to place non-guaranteed advertisements on publisher sites.")<ref>{{cite web\|title=Project: Keystone\|url=http://labs.yahoo.com/project/59\|work=Yahoo! Labs\|publisher=Yahoo!, Inc\|accessdate=August 5, 2012\|author=Yahoo! Labs\|year=2011\|archiveurl=http://archive.is/81kuH\|archivedate=February 9, 2013}}</ref>

	==Privacy==
	In September of 2013 ] reported that Yahoo! received 29 thousand requests for information about users from governments in the first six months of 2013. Over 12 thousands of the requests came from the ].<ref>http://www.indianexpress.com/news/yahoo-reports-29000-government-data-requests/1165938/</ref>

	==Criticism==
	{{main\|Criticism of Yahoo}}
	In 2000, Yahoo was ] by parties seeking to prevent French citizens from purchasing memorabilia relating to the ].<ref name="yahoonazi1">{{cite web\|url=http://www.computerworld.com.au/article/82311/yahoo_has_tough_day_french_court \|title=Yahoo Has Tough Day in French Court \|publisher=Computerworld.com.au \|date=November 8, 2000 \|accessdate=May 31, 2011}}</ref> In March 2004, Yahoo launched a paid inclusion program whereby commercial websites were guaranteed listings on the Yahoo search engine.<ref>{{cite web \|title=Yahoo Introduces Paid-Inclusion Program \|url=http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1000451392 \|archiveurl=http://web.archive.org/web/20070927213149/http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1000451392 \|archivedate=September 27, 2007 \|publisher=adweek.com \|accessdate=February 22, 2008}}</ref> Yahoo discontinued the program at the end of 2009.<ref>{{cite web \|title=Yahoo Shutting Down Paid Inclusion\|url=http://www.webpronews.com/topnews/2009/10/16/yahoo-shutting-down-paid-inclusion \|publisher=webpronews.com \|accessdate=August 13, 2010}}</ref> Yahoo was criticized for providing ads via the Yahoo ad network to companies who display them through ] and ].<ref>{{cite web \|title=Yahoo's Pop-Up Connection \|url=http://www.businessweek.com/magazine/content/06_29/b3993005.htm \|work=Bloomberg BusinessWeek \|accessdate=February 22, 2008}}</ref><ref>{{cite web \|title=Yahoo's Adware Counterattack \|url=http://www.businessweek.com/technology/content/nov2005/tc20051116_941267.htm \|work=Bloomberg BusinessWeek \|accessdate=February 6, 2008}}</ref>

	Yahoo, as well as other search engines, cooperated with the Chinese government in ] search results. In April 2005, dissident ] was sentenced to 10 years in prison for "providing state secrets to foreign entities"<ref>{{cite web \|title=Jailed Chinese Journalist Wins WAN Golden Pen of Freedom \|url=http://www.wmd.org/democracynews/dec06.html \|publisher=wmd.org \|accessdate=February 23, 2008 \|archiveurl = http://web.archive.org/web/20070918201343/http://www.wmd.org/democracynews/dec06.html \|archivedate = September 18, 2007}}</ref> as a result of being identified by ] by Yahoo<ref>{{cite news \|title=Yahoo's Statement before the U.S. Congress \|url=http://www.nytimes.com/packages/pdf/business/YahooStatement.pdf \|work=The New York Times \|accessdate=February 25, 2008}}</ref> The extent of Yahoo's foreknowledge of Shi's fate was disputed by the company's General Counsel and human rights organizations.<ref>{{cite web \|title=Rights Group Says Yahoo May Have Lied to Congress \|url=http://www.voanews.com/english/2007-07-31-voa18.cfm \|publisher=] \|accessdate=February 25, 2008 \|archiveurl = http://web.archive.org/web/20080219215406/http://www.voanews.com/english/2007-07-31-voa18.cfm \|archivedate = February 19, 2008}}</ref> Human rights groups also accuse Yahoo of aiding authorities in the arrest of ]s ] and ].

	In September 2003, dissident ] was convicted of charges of "incitement to subvert state power" and was sentenced to ten years in prison. Yahoo Hong Kong connected Wang's group to a specific Yahoo e-mail address.<ref>{{cite news \|title= 'Yahoo Betrayed My Husband' \|url= http://www.wired.com/politics/onlinerights/news/2007/03/72972?currentPage=all \|work=Wired \|accessdate=August 14, 2012 \|author= O'Brien, Luke \|date=March 15, 2007}}</ref> Both Xiaoning's wife and the World Organization for Human Rights<ref>{{cite news \|title=Yahoo plea over China rights case \|url= http://news.bbc.co.uk/2/hi/asia-pacific/6966116.stm \|publisher=BBC News \|accessdate=February 25, 2008 \|date=August 28, 2007}}</ref> sued Yahoo under human rights laws on behalf of Wang and Shi.<ref>{{cite news \|url= http://www.sfgate.com/default/article/Suit-by-wife-of-Chinese-activist-She-alleges-2601529.php \|title=Suit by wife of Chinese activist \|author=Egelko, Bob \|date=April 19, 2007\|accessdate=November 23, 2012 \|newspaper=San Francisco Chronicle}}</ref>

	As a result of media scrutiny relating to ]s and a lack of significant ad revenues, Yahoo's "user created" chatrooms were closed down in June 2005.<ref>{{cite news \|title= Yahoo closes chat rooms over child sex concerns \|url= http://news.cnet.com/2100-1025_3-5759705.html \|work=CNET News \|accessdate=September 16, 2012 \|author=Mills, Elinor \|date=June 23, 2005}}</ref> On May 25, 2006, Yahoo's image search was criticized for bringing up sexually explicit images even when ] was active.<ref>{{cite news \|title=Yahoo! image search exposes school to porn \|url= http://www.theregister.co.uk/2006/05/25/yahoo_school_project/ \|work=The Register \|location =London \|accessdate=February 25, 2008 \|date=May 25, 2006}}</ref> Yahoo is a 40% owner of ], which was a subject of controversy for allowing the sale of shark-derived products. The company banned the sale of ] products on all its e-commerce platforms effective January 1, 2009. On November 30, 2009, Yahoo was criticized by the ] for sending a ] notice to whistle-blower website "Cryptome" for publicly posting details, prices, and procedures<ref>{{cite web \|title= Yahoo Tries to Hide Snoop Service Price List \|url= http://www.eff.org/takedowns/yahoo-tries-hide-snoop-service-price-list \|publisher= Electronic Frontier Foundation \|accessdate=August 5, 2012 \|year=2009}}</ref> on obtaining private information pertaining to Yahoo's subscribers.<ref>{{cite web \|title=Yahoo! Compliance Guide for Law Enforcement \|url= http://cryptome.org/isp-spy/yahoo-spy.pdf \|publisher=Cryptome.org \|accessdate=August 21, 2010}}</ref>

	After some concerns over censorship of private emails regarding a website affiliated with ] protests were raised,<ref name="thinkprogress.org">{{cite web \|title= Yahoo Appears To Be Censoring Email Messages About Wall Street Protests (Updated) \|url= http://thinkprogress.org/media/2011/09/20/323856/yahoo-censoring-occupy-wall-street-protests \|work=Think Progress \|publisher=Center for American Progress Action Fund \|accessdate=September 16, 2012 \|author=Lee Fang \|date=September 20, 2011}}</ref><ref name="videosift.com">{{cite web \|title= Yahoo Censoring "Occupy Wall Street" Protest Messages \|url= http://videosift.com/video/Yahoo-Censoring-Occupy-Wall-Street-Protest-Messages \|work=Videosift \|publisher=Sift Partners, Inc \|accessdate=September 16, 2012 \|author=TheFreak \|month=September \|year=2011}}</ref> Yahoo responded with an apology and explained it as an accident.<ref name="straight.com">{{cite web \|title= Yahoo admits blocking Wall Street protest emails, says censorship was "not intentional" \|url= http://www.straight.com/article-465356/vancouver/yahoo-accidentally-blocks-protesters-emails-apologizes \|work=Straight.com \|location=Vancouver \|accessdate=September 16, 2012 \|author=Nelson, Miranda \|date=September 20, 2011}}</ref>

	==Yahoo subject of cyber attacks originating in China==
	Adobe and Yahoo appear to have been among the targets of cyber attacks originating in China now known as ].<ref>{{cite news\|last=Temple \|first=James \|url=http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=55232 \|title=SFgate.com \|work=San Francisco Chronicle \|date=January 13, 2010 \|accessdate=August 24, 2010}}</ref>

	==Financial data==
	{{update\|date=July 2013}}
	{\| class="wikitable" style="text-align:right;"
	\|+ Financial data, US$ millions<ref>{{cite web \|url= http://www.opesc.org/fiche-societe/fiche-societe.php?entreprise=YAHOO \|title=Data source \|accessdate=March 16, 2008 \|publisher= OpesC}}</ref>
	! Year
	! 2003
	! 2004
	! 2005
	! 2006
	! 2007
	! 2008
	! 2009
	! 2010
	! 2011
	\|-
	\|align="left"\| Sales
	\| 1,625
	\| 3,574
	\| 5,258
	\| 6,426
	\| 6,969
	\| 7,208
	\| 6,460
	\| 6,324
	\| 4,984
	\|-
	\|align="left"\| ]
	\| 453
	\| 1,000
	\| 1,505
	\| 1,066
	\|
	\|
	\|
	\|
	\|
	\|-
	\|align="left"\| ]
	\| 238
	\| 840
	\| 1,896
	\| 751
	\| 660
	\| 424
	\| 597
	\| 1,231
	\|
	\|-
	\|align="left"\| ]
	\| 5,500
	\| 7,600
	\| 9,800
	\| 11,400
	\|
	\|
	\| 13,900
	\| 13,200
	\| 14,100
	\|}

	===Advertising revenue===
	As of January 2010, Yahoo held the world's largest market share in online ]. JP Morgan put the company's United States market share for display ads at 17%, well ahead of No. 2 Microsoft at 11% and AOL at 7%.<ref>{{cite web \|author= Kafka, Peter \|url= http://mediamemo.allthingsd.com/20100111/yahoos-pitch-to-advertisers-we-sell-ginormous-ads/? \|title= Yahoo Pitch to Advertisers: We Sell Ginormous Ads \|work=All Things D \|date=January 11, 2010 \|accessdate=May 31, 2011}}</ref> In 2011, Yahoo lost the top spot to Facebook.<ref>{{cite web \|url= http://www.crowdscience.com/2011/07/show-me-the-stats-online-display-advertising-market-size/ \|date=July 2011 \|title=Show Me The Stats: Online Display Advertising Market Size \|publisher=www.crowdscience.com \|accessdate=February 26, 2013 }}</ref><ref>{{cite news \|url= http://www.reuters.com/article/2011/06/20/us-facebook-idUSTRE75J5SU20110620 \|title=Facebook to take top spot in U.S. display ad market \|publisher=Reuters \|date=June 20, 2011}}</ref>

	==Executives==
	==={{anchor\|Yahoo! board of directors}}Board of Directors (current)===
	<ref>{{cite web\|url=http://allthingsd.com/20130816/yahoo-names-maynard-webb-permanent-board-chairman/\|title=Yahoo Names Maynard Webb Permanent Board Chairman\|accessdate=Sept 2, 2013}}</ref>
	<ref>{{cite web\|url=http://investor.yahoo.net/directors.cfm \|title=Yahoo! Inc. – Board of Directors \|publisher=Investor.yahoo.net \|date= \|accessdate=July 23, 2012}}</ref>
	<ref>{{cite web\|url=http://biz.yahoo.com/e/120326/yhoo8-k.html \|title=Summary of YAHOO INC – Yahoo! Finance \|publisher=Biz.yahoo.com \|date= \|accessdate=July 23, 2012\|archiveurl=http://archive.is/7U05\|archivedate=July 9, 2012}}</ref>
	<ref>{{cite news \|url= http://www.forbes.com/sites/ericjackson/2011/09/12/roy-bostocks-tarnished-legacy-at-yahoo/ \|work=Forbes \|location= New York \|first=Eric \|last=Jackson \|title=Roy Bostock's Tarnished Legacy at Yahoo! \|date=September 12, 2011}}</ref>
	<ref>{{cite web\|url=http://biz.yahoo.com/e/120517/yhoo8-k.html \|title=Summary of YAHOO INC – Yahoo! Finance \|publisher=Biz.yahoo.com \|date= \|accessdate=July 23, 2012\|archiveurl=http://archive.is/7K6K\|archivedate=July 12, 2012}}</ref>

	* ] (2012) – Executive Vice President, ] and former President of ]
	* ] Retired Partner, Ernst & Young LLP
	* ] (2012) Chairman and CEO, HVF, LLC
	* ] (2012) Former Chief Operating Officer, ], Inc. and former Chairman and President of Entertainment, ] Company
	* ] (2012) – CEO Yahoo Inc.
	* ] (2012) – Former ] and Chief Financial Officer, ]
	* ] (2012) – Chairman, Yahoo Inc., founder, ] and chairman and former CEO of ]

	===Board of Directors (past)===
	* ] (2012) – Former Chairman, Yahoo Inc.
	* ] past Chairman, Yahoo Inc.
	* ] President and Chief Executive Officer, ]
	* ] Executive Vice President, Imaging and Printing Group, Hewlett-Packard Company
	* ] (2011)
	* ] Private Investor
	* ] (2012-2013)
	* ] President and Chief Executive Officer, Intuit Inc.
	* ] Yahoo CEO
	* ] (2001) Private Investor General Partner, ], was the chairman of the board of ], chief financial officer of ], and chief financial officer of ].<ref>{{cite news \|url= http://people.forbes.com/profile/gary-l-wilson/16504 \|work=Forbes \|location=New York \|title=Profile: Gary Wilson \|date=No date}}</ref><ref>{{cite press release \|url= http://investor.yahoo.net/releasedetail.cfm?ReleaseID=672824 \|title=Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO \|publisher=Yahoo \|date= May 13, 2012 \|accessdate=July 23, 2012}}</ref>
	* ] (2012-2013)
	* ] (2012- 2013)

	===Chief Executive Officers===
	* ] (2012–)
	* ] Interim (2012)
	* ] (2012)
	* ] Interim (2011–2012)
	* ] (2009–2011)
	* ] (2007–2009)
	* ] (2001–2007)
	* ] (1995–2001)

	==Yahoo International==
	Yahoo offers a multi-lingual interface. The site is available in over 20 languages. The official directory for all of the Yahoo International sites is ''''. The company's international sites are wholly owned by Yahoo, with the exception of its Japan and China sites.

	Yahoo holds a 34.75% minority stake in ], while ] holds 35.45%,<ref>{{cite web\|url=http://ir.yahoo.co.jp/en/holder/status.html \|title=Yahoo.co.jp \|publisher=Ir.yahoo.co.jp \|date=March 31, 2011 \|accessdate=November 7, 2011}}</ref> ] in New Zealand, which ] have 51% of and 49% belongs to ], and Yahoo!7 in Australia, which is a 50–50 agreement between Yahoo and the ]. Historically, Yahoo entered into joint venture agreements with SoftBank for the major European sites (UK, France and Germany) and well as South Korea and Japan. In November 2005, Yahoo purchased the minority interests that SoftBank owned in Europe and Korea.

	Yahoo used to hold a 40% stake in ], which manages a web portal in China using the Yahoo brand name. Yahoo in the USA does not have direct control over Alibaba, which operates as a completely independent company. On September 18, 2012, following years of negotiations, Yahoo agreed to sell a 20% stake back to Alibaba for $7.6 billion.<ref>{{cite web\|author= \|url=http://finance.yahoo.com/news/yahoo-closes-7-6-billion-deal-alibaba-group-161614948--finance.html \|title=Yahoo sell 20% stake to Alibaba \|publisher=Finance.yahoo.com \|date=2012-09-18 \|accessdate=2013-10-01}}</ref>

	On March 8, 2011 Yahoo launched its ] local service after years of delay due to the ].<ref>{{cite web \|url=http://www.wall-street.ro/articol/Marketing-PR/42795/Darren-Petterson-promite-o-crestere-considerabila-a-Yahoo-in-Romania.html \|title=Darren Petterson promises an important increase in Yahoo!, in Romania \|language=Romanian \|date=May 30, 2008 \|accessdate=February 13, 2010}}</ref><ref>{{cite web \|url=http://www.zf.ro/business-hi-tech/darren-patterson-yahoo-lansarea-portalului-yahoo-ro-este-programata-pentru-sfarsitul-lui-t3-3093077/ \|title=Darren Patterson, Yahoo!: Yahoo.ro is scheduled to launch by the end of Q3 \|publisher=Ziarul Financiar \|date=May 15, 2008 \|accessdate=February 13, 2010 \|language=Romanian}}</ref><ref>{{cite web \|url=http://www.dailybusiness.ro/stiri-new-media/stiri-new-media/fanache-unicul-mohican-yahoo-in-romania-daca-nu-era-criza-acum-aveam-yahoo-mail-si-messenger-in-romaneste-24719 \|title=Fanache, the "only mohican" of Yahoo! in Romania: If there were no crisis, by now we will have had Yahoo! Mail and Messenger in Romanian \|language=Romanian \|accessdate=February 13, 2010 \|date=April 13, 2009 \|publisher=Daily Business}}</ref><ref>{{cite web \|url=http://www.smash.ro/punctro/yahoo-romania-se-lanseaza-in-iulie-2010/ \|title=Yahoo! Romania will launch in June 2010 \|date=November 2, 2010 \|accessdate=February 13, 2010 \|publisher=Smash.ro \|language=Romanian}}</ref><ref>{{cite web \|url=http://www.money.ro/new-media/mediacafe-yahoo-ro-nu-va-revolutiona-piata-si-nici-nu-ne-va-aduce-de-trei-ori-mai-multi-bani.html \|title=Mediacafe: "Yahoo.ro won't revolutionise the market, and neither will it gross three times more money" \|publisher=Money.ro \|date=December 2, 2010 \|accessdate=February 13, 2010}}</ref>

	Yahoo officially entered the ] region when it acquired ], a pan-regional, ] hosting and social services online portal, on August 25, 2009.<ref>{{cite web \|url=http://techcrunch.com/2009/08/25/confirmed-yahoo-acquires-arab-internet-portal-maktoob/ \|title=Confirmed: Yahoo Acquires Arab Internet Portal Maktoob \|first=Jason \|last=Kincaid \|date=August 25, 2009 \|accessdate=August 31, 2012 \|publisher=]}}</ref> Since the service is pan-regional, Yahoo officially became Yahoo Maktoob in the region.

	On December 31, 2012, Yahoo Korea shut down all its services and left the country, with its previous domain saying in Korean, "Starting from December 31, 2012, Yahoo! Korea has ended. You can go to the original Yahoo! for more Yahoo's information."{{citation needed\|date=May 2013}}

	On September 2, 2013, Yahoo China shut down and is being redirected to taobao.com. <ref>{{cite web\|url=http://www.bbc.co.uk/news/technology-23929002 \|title=Yahoo ceases China news and community services \|publisher=Bbc.co.uk \|date=2013-09-02 \|accessdate=2013-10-01}}</ref>

	==Logos and themes==
	]
	The first logo appeared when the company was founded in 1995—it was red with three icons on each side.<ref>{{cite web\|url=http://www.logoorange.com/logodesign-Y.php \|title=Yahoo Logo Design, Logo Design History \|publisher=Logoorange.com \|accessdate=May 31, 2011}}</ref> The logo used on the Yahoo home page formerly consisted of the color red with a black outline and shadow; however, in May 2009, together with a theme redesign, the logo was changed to purple without an outline or shadow. This change also applied to several international Yahoo home pages. In some countries, most notably ] (of ]), the logo remains red.<ref>{{cite web\|author=Michael Yardney \|url=http://au.yahoo.com/ \|title=Yahoo!7 \|publisher=Au.yahoo.com \|date= \|accessdate=2013-10-01}}</ref> On occasion the logo is abbreviated: "Y!".<ref>{{cite web\|title=Y – Yahoo\|url=http://www.all-acronyms.com/cat/7/Y/Yahoo/1183359\|work=allacronyms.com\|publisher=All Acronyms\|accessdate=May 23, 2012\|author=Staff\|year=2012}}</ref>

	On August 7, 2013, at around midnight ], Yahoo announced that the final version of the new logo would be revealed on September 5, 2013 at 4:00 a.m. ]. In the period leading up to the unveiling of the new logo, the "30 Days of Change" campaign was introduced, whereby a variation of the logo was published every day for the 30 days following the announcement.<ref>{{cite news\|title=Yahoo is getting a new logo - in a month\|url=http://www.usatoday.com/story/tech/2013/08/06/yahoo-is-getting-a-new-logo/2617033/\|accessdate=14 August 2013\|newspaper=USA Today\|date=7 August 2013\|author=Jon Swartz}}</ref><ref>{{cite web\|title=Yahoo's 30 days of change campaign will end with new logo design\|url=http://www.techspot.com/news/53532-yahoos-30-days-of-change-campaign-will-end-with-new-logo-design.html\|work=TechSpot\|publisher=TechSpot, Inc\|accessdate=14 August 2013\|author=Shawn Knight\|date=7 August 2013}}</ref> The new logo was eventually launched with an accompanying video that showed its digital construction, and Mayer published a personalized description of the design process on her Tumblr page.<ref>{{cite web\|title=Yahoo reveals its new logo\|url=http://www.theverge.com/2013/9/5/4696274/yahoo-reveals-its-new-logo\|work=The Verge\|publisher=Vox Media, Inc\|accessdate=19 September 2013\|author=Casey Newton\|date=5 September 2013}}</ref> Mayer explains:

	<blockquote>
	So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team ... We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.<ref>{{cite web\|title=Geeking Out on the Logo\|url=http://marissamayr.tumblr.com/\|work=Marissa's Tumblr\|publisher=Yahoo!, Inc\|accessdate=19 September 2013\|author=Marissa Mayer\|date=5 September 2013}}</ref></blockquote>

	Later in the month, on September 19, 2013, Yahoo! launched a new version of the "My Yahoo" personalized homepage. The redesign allows users to tailor a homepage with widgets that access features such as email accounts, calendars, Flickr and other Yahoo content, and Internet content. Users can also select "theme packs" that represent artists such as Polly Apfelbaum and Alec Monopoly, and bands such as ].<ref>{{cite web\|title=Yahoo Resurrects The Personalized Homepage With “My Yahoo” Revamp\|url=http://techcrunch.com/2013/09/19/yahoo-resurrects-the-personalized-homepage-with-my-yahoo-revamp/?ncid=tcdaily\|work=TechCrunch\|publisher=AOL Inc\|accessdate=19 September 2013\|author=Sarah Perez\|date=19 September 2013}}</ref> Mayer then explained at a conference in late September 2013 that the logo change was the result of feedback from both external parties and employees.<ref name="Sew">{{cite web\|title=6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013\|url=http://searchenginewatch.com/article/2296067/6-Things-We-Learned-From-Marissa-Mayer-and-Mark-Zuckerberg-at-TechCrunch-Disrupt-2013\|work=Search Engine Watch\|publisher=Incisive Media Incisive Interactive Marketing LLC\|accessdate=23 September 2013\|author=Victoria Edwards\|date=21 September 2013}}</ref>

	==See also==
	{{div col\|colwidth=25em}}
	* ]
	* ]
	* ]
	* ]
	* ]
	{{div col end}}

	== References ==
	{{Reflist\|30em}}

	==External links==
	{{Portal\|San Francisco Bay Area\|Companies\|Internet}}
	* {{Official website\|yahoo.com\|mobile=m.yahoo.com}}
	*
	{{Finance links
	\| name = Yahoo! Inc.
	\| symbol = YHOO
	\| sec_cik = 1011006
	\| hoovers = 14120
	}}

	{{Yahoo! Inc.}}
	{{NASDAQ-100}}
	{{Major information technology companies}}

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Revision as of 17:29, 21 October 2013

The worst search engine ever. The mail sucks, and the homepage is not very good.