| Revision as of 19:43, 18 November 2013 editJprg1966 (talk | contribs)Extended confirmed users, Pending changes reviewers, Rollbackers95,494 edits Cleaning Misplaced Pages:Articles for creation submission (AFCH)← Previous edit | Revision as of 23:16, 27 December 2013 edit undoEnterprisey (talk | contribs)Edit filter managers, Autopatrolled, Administrators34,926 edits Declining submission: submission is not written from a formal, neutral point of view (AFCH beta)Next edit → | ||
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| {{AFC submission|d|npov|declinets=20131227231628|decliner=APerson|ts=20131118092642|u=Janconstales|ns=5}}{{AFC submission|d|prof|declinets=20131003143228|decliner=78.26|ts=20130904122714|u=Janconstales|ns=5|small=yes}}{{afc comment|1=Should use {{cs1}}. The vast majority of the content is just a list of the guy's publications. Conversion to use {{tlx|Infobox person}} would be nice. "Stefan has received several awards for his expertise", as well as the general tone of the article, seems rather ]-y. More sources are needed to establish notability. ] (]) 23:16, 27 December 2013 (UTC)}} | |||
| {{AFC submission|d|prof|declinets=20131003143228|decliner=78.26|ts=20130904122714|u=Janconstales|ns=5|small=yes}}{{AFC submission|||ts=20131118092642|u=Janconstales|ns=5}} | |||
| {{afc comment|1=Subject appears notable if claims are verified, but there are no sources provided with which to do so. Tone seems a bit on the promotional side. ] (]) 14:32, 3 October 2013 (UTC)}} | {{afc comment|1=Subject appears notable if claims are verified, but there are no sources provided with which to do so. Tone seems a bit on the promotional side. ] (]) 14:32, 3 October 2013 (UTC)}} | ||
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| | colspan="2" style="text-align:center;width:70%;"| | | colspan="2" style="text-align:center;width:70%;"| | ||
| ] | ] | ||
| |- | |- | ||
| | style="width:30%;" | '''Born''' || style="text-align:left;width:70%;" | 1972<br /> Sint-Niklaas, Belgium | | style="width:30%;" | '''Born''' || style="text-align:left;width:70%;" | 1972<br /> Sint-Niklaas, Belgium | ||
| Line 22: | Line 23: | ||
| | colspan="2" style="text-align:center;width:70%;" | '''Links''' | | colspan="2" style="text-align:center;width:70%;" | '''Links''' | ||
| |- | |- | ||
| | colspan="2" style="text-align:center;width:70%;" | <br /> http://people.few.eur.nl/stremersch/ |
| colspan="2" style="text-align:center;width:70%;" | <br /> http://people.few.eur.nl/stremersch/ | ||
| |} | |} | ||
| '''Stefan Stremersch''' (1972) holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, at Erasmus University Rotterdam, the Netherlands and is professor of Marketing at IESE Business School, Barcelona, Spain. Stefan is best known for his contribution to marketing domains of new product growth and commercialization of new technologies. His main research interests are in the areas of new product growth, business economics of the life sciences and commercialization of new technologies. Stefan Stremersch’s main teaching interests are in the fields of innovation, market entry, high tech marketing and marketing strategy. |
'''Stefan Stremersch''' (1972) holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, at Erasmus University Rotterdam, the Netherlands and is professor of Marketing at IESE Business School, Barcelona, Spain. Stefan is best known for his contribution to marketing domains of new product growth and commercialization of new technologies. His main research interests are in the areas of new product growth, business economics of the life sciences and commercialization of new technologies. Stefan Stremersch’s main teaching interests are in the fields of innovation, market entry, high tech marketing and marketing strategy. | ||
| He has accumulated more than 15 years of scientific expertise in technology-intensive industries, more specifically life sciences and high-tech. He is director of a research center on healthcare business and director of ECMI (European Center of Marketing and Innovation). |
He has accumulated more than 15 years of scientific expertise in technology-intensive industries, more specifically life sciences and high-tech. He is director of a research center on healthcare business and director of ECMI (European Center of Marketing and Innovation). | ||
| == Early Career == | == Early Career == | ||
| Stefan studied applied economics at the University of Ghent, Belgium and obtained a Ph.D. at the Tilburg University, the Netherlands. Stremersch held positions at University of Southern California (USA), University of California at Los Angeles (USA), Emory University (USA) and Duke University (USA). | Stefan studied applied economics at the University of Ghent, Belgium and obtained a Ph.D. at the Tilburg University, the Netherlands. Stremersch held positions at University of Southern California (USA), University of California at Los Angeles (USA), Emory University (USA) and Duke University (USA). | ||
| == Honors == | == Honors == | ||
| ⚫ | Stefan has received several awards for his expertise. | ||
| ⚫ | Stefan has received several awards for his expertise. |
||
| The American Marketing Association gave him three of its main awards, including: | The American Marketing Association gave him three of its main awards, including: | ||
| * |
* the Rajan Varadarajan Award for career contributions to marketing strategy (2008) | ||
| * |
* the AMA Global Marketing Award (2006) | ||
| * |
* the Maynard Award for the most significant contribution to marketing thought (2003) | ||
| == Bibliography == | == Bibliography == | ||
| === Publications === | === Publications === | ||
| * Stremersch, S., Landsman, V. & Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space.Marketing Science, Accepted. | * Stremersch, S., Landsman, V. & Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space.Marketing Science, Accepted. | ||
| * |
* Jong, M.G. de, Pieters, F.G.M. & Stremersch, S. (2012). Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior. Journal of Personality and Social Psychology, 103(3), 543-564. | ||
| * |
* Lemmens, A., Croux, C & Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth. International Journal of Research in Marketing, 29(1), 81-92. | ||
| * |
* Almeida Camacho, N.M., Donkers, B. & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality.Marketing Science, 30(2), 305-320. | ||
| * |
* Landsman, V. & Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75(6), 39-54. | ||
| * |
* Stremersch, S., Verniers, I.W.J. & Croux, C (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. International Journal of Research in Marketing, 28(4), 295-308. | ||
| * |
* Stremersch, S., Goldenberg, J., Libai, B. & Muller, E. (2010). The Evolving Social Network of Marketing Scholars. Marketing Science, 29(3), 561-567. | ||
| * |
* Stremersch, S., Muller, E. & Peres, RT (2010). Does New Product Growth Accelerate Across Technology Generations? Marketing Letters, 21(2), 103-120. | ||
| * |
* Stremersch, S., Heil, O. & Lehmann, D.R. (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, 27(2), 161-163. | ||
| * |
* Stremersch, S., Lehmann, D.R. & Dekimpe, M.G. (2010). Preface to "The chilling effects of network externalities". International Journal of Research in Marketing, 27(1), 1-3. | ||
| * |
* Binken, J.L.G. & Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets. Journal of Marketing, 73(2), 88-104. | ||
| * |
* Everdingen, Y.M. van, Fok, D. & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46(5), 637-652. | ||
| * |
* Stremersch, S. & Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes. Marketing Science, 28(4), 690-708. | ||
| * |
* Stremersch, S. & Lehmann, D.R. (2009). From the (Past) Editors (editorial).International Journal of Research in Marketing, 26(4), 257-258. | ||
| * |
* Stremersch, S. & Dyck, W.M.J. Van (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field. Journal of Marketing, 73(4), 4-30. | ||
| * |
* Stremersch, S. & Lehmann, D.R. (2009). Preface to a debate (editorial). International Journal of Research in Marketing, 26(2), 153-153.Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future.International Journal of Research in Marketing, 25(3), 143-148. | ||
| * |
* Stremersch, S. (2008). Health and marketing: the emergence of a new field of research.International Journal of Research in Marketing, 25(4), 229-233. | ||
| * |
* Stremersch, S., Verniers, I.W.J. & Verhoef, P.C. (2007). The quest for citations: drivers of article impact. Journal of Marketing, 71(3), 171-193.Stremersch, S., Tellis, G.J., Franses, P.H.B.F. & Binken, J.L.G. (2007). Indirect Network Effects in New Product Growth. Journal of Marketing, 71(3), 52-74. Stremersch, S. & Lehmann, D.R. (2007). Editorial. International Journal of Research in Marketing, 24(1), 1-2. | ||
| * |
* Venkataraman, S. & Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11), 1688-1701. | ||
| * |
* Ghosh, M., Dutta, S. & Stremersch, S. (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43(4), 664-679. | ||
| * |
* Stremersch, S. & Verhoef, P.C. (2006). Publicatiedrift van Nederlandse Marketingwetenschappers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2006, 143-159. | ||
| * |
* Dellaert, B.G.C. & Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42(2), 219-227. | ||
| * |
* Stremersch, S. & Verhoef, P.C. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4), 585-594. | ||
| * |
* Bulte, C. van den & Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test. Marketing Science, 23(4), 530-544. | ||
| * |
* Stremersch, S. & Tellis, G.J. (2004). Understanding and managing international growth of new products. International Journal of Research in Marketing, 21(4), 421-438. | ||
| * |
* Wuyts, S.H.K., Stremersch, S. & Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability. Journal of Marketing, 68(2), 88-100. | ||
| * |
* Wuyts, S.H.K., Stremersch, S., Bulte, C. van den & Franses, P.H.B.F. (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41(4), 479-487. | ||
| * |
* Stremersch, S., Weiss, M., Dellaert, B.G.C. & Frambach, R.T. (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40(3), 335-350. | ||
| * |
* Tellis, G.J., Stremersch, S. & Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness. Marketing Science, 22(2), 188-208. | ||
| * |
* Stremersch, S. & Tellis, G.J. (2002). Strategic building of products and prices: a new synthesis for marketing. Journal of Marketing, 66(1), 55-72. | ||
| * |
* Stremersch, S., Wuyts, S.H.K. & Frambach, R.T. (2001). The purchasing on full-service contracts: an exploratory study within the industrial maintenance market. Industrial Marketing Management, 30(1), 1-12. | ||
| * |
* Commandeur, H.R. & Stremersch, S. (1997). The service profit chain. Holland Management Review, 55, 87-89. | ||
| * |
* Stremersch, S., Frambach, R.T., Commandeur, H.R. & Matthijssens, P. (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32. | ||
| * |
* Stremersch, S., Frambach, R., Commandeur, H. & Matthyssens, P.M.H.M. (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32. | ||
| === Books === | === Books === | ||
| * Ding, M., Eliashberg, J. & Stremersch, S. (Forthcoming). Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer. | * Ding, M., Eliashberg, J. & Stremersch, S. (Forthcoming). Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer. | ||
| * Almeida Camacho, N.M., Landsman, V. & Stremersch, S. (2010). The Connected Patient (Psychology Press). New York: Routledge Academic. | * Almeida Camacho, N.M., Landsman, V. & Stremersch, S. (2010). The Connected Patient (Psychology Press). New York: Routledge Academic. | ||
| * |
* Stremersch, S. & Tindemans, E.B. (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum. | ||
| * |
* Stremersch, S., Commandeur, H.R. & Frambach, R.T. (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie. | ||
| === External Links and References === | === External Links and References === | ||
| * http://people.few.eur.nl/stremersch/ | * http://people.few.eur.nl/stremersch/ | ||
| * http://www.iese.edu/en/faculty-research/professors/faculty-directory/stefan-stremersch/ | * http://www.iese.edu/en/faculty-research/professors/faculty-directory/stefan-stremersch/ | ||
Revision as of 23:16, 27 December 2013
 | This article, Stefan Stremersch, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
Reviewer tools: Inform author |
| This article, Stefan Stremersch, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
Reviewer tools: Inform author |
Comment: Should use Citation Style 1. The vast majority of the content is just a list of the guy's publications. Conversion to use {{Infobox person}}would be nice. "Stefan has received several awards for his expertise", as well as the general tone of the article, seems rather -y. More sources are needed to establish notability. APerson (talk!) 23:16, 27 December 2013 (UTC)
- Comment: Subject appears notable if claims are verified, but there are no sources provided with which to do so. Tone seems a bit on the promotional side. 78.26 (I'm no IP, talk to me!) 14:32, 3 October 2013 (UTC)
| Stefan Stremersch | |
|---|---|
 | |
| Born | 1972 Sint-Niklaas, Belgium |
| Nationality | Belgian |
| Alma mater | University of Ghent (Bsc. and Msc.) Tilburg University (Phd.) |
| Occupation | Professor Managing Director |
| Known for | Commercialization of Innovation: Marketing Strategy |
| Links | |
| http://www.iese.edu/en/faculty-research/professors/faculty-directory/stefan-stremersch/ http://people.few.eur.nl/stremersch/ | |
Stefan Stremersch (1972) holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, at Erasmus University Rotterdam, the Netherlands and is professor of Marketing at IESE Business School, Barcelona, Spain. Stefan is best known for his contribution to marketing domains of new product growth and commercialization of new technologies. His main research interests are in the areas of new product growth, business economics of the life sciences and commercialization of new technologies. Stefan Stremersch’s main teaching interests are in the fields of innovation, market entry, high tech marketing and marketing strategy.
He has accumulated more than 15 years of scientific expertise in technology-intensive industries, more specifically life sciences and high-tech. He is director of a research center on healthcare business and director of ECMI (European Center of Marketing and Innovation).
Early Career
Stefan studied applied economics at the University of Ghent, Belgium and obtained a Ph.D. at the Tilburg University, the Netherlands. Stremersch held positions at University of Southern California (USA), University of California at Los Angeles (USA), Emory University (USA) and Duke University (USA).
Honors
Stefan has received several awards for his expertise.
The American Marketing Association gave him three of its main awards, including:
- the Rajan Varadarajan Award for career contributions to marketing strategy (2008)
- the AMA Global Marketing Award (2006)
- the Maynard Award for the most significant contribution to marketing thought (2003)
Bibliography
Publications
- Stremersch, S., Landsman, V. & Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space.Marketing Science, Accepted.
- Jong, M.G. de, Pieters, F.G.M. & Stremersch, S. (2012). Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior. Journal of Personality and Social Psychology, 103(3), 543-564.
- Lemmens, A., Croux, C & Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth. International Journal of Research in Marketing, 29(1), 81-92.
- Almeida Camacho, N.M., Donkers, B. & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality.Marketing Science, 30(2), 305-320.
- Landsman, V. & Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75(6), 39-54.
- Stremersch, S., Verniers, I.W.J. & Croux, C (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. International Journal of Research in Marketing, 28(4), 295-308.
- Stremersch, S., Goldenberg, J., Libai, B. & Muller, E. (2010). The Evolving Social Network of Marketing Scholars. Marketing Science, 29(3), 561-567.
- Stremersch, S., Muller, E. & Peres, RT (2010). Does New Product Growth Accelerate Across Technology Generations? Marketing Letters, 21(2), 103-120.
- Stremersch, S., Heil, O. & Lehmann, D.R. (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, 27(2), 161-163.
- Stremersch, S., Lehmann, D.R. & Dekimpe, M.G. (2010). Preface to "The chilling effects of network externalities". International Journal of Research in Marketing, 27(1), 1-3.
- Binken, J.L.G. & Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets. Journal of Marketing, 73(2), 88-104.
- Everdingen, Y.M. van, Fok, D. & Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46(5), 637-652.
- Stremersch, S. & Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes. Marketing Science, 28(4), 690-708.
- Stremersch, S. & Lehmann, D.R. (2009). From the (Past) Editors (editorial).International Journal of Research in Marketing, 26(4), 257-258.
- Stremersch, S. & Dyck, W.M.J. Van (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field. Journal of Marketing, 73(4), 4-30.
- Stremersch, S. & Lehmann, D.R. (2009). Preface to a debate (editorial). International Journal of Research in Marketing, 26(2), 153-153.Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future.International Journal of Research in Marketing, 25(3), 143-148.
- Stremersch, S. (2008). Health and marketing: the emergence of a new field of research.International Journal of Research in Marketing, 25(4), 229-233.
- Stremersch, S., Verniers, I.W.J. & Verhoef, P.C. (2007). The quest for citations: drivers of article impact. Journal of Marketing, 71(3), 171-193.Stremersch, S., Tellis, G.J., Franses, P.H.B.F. & Binken, J.L.G. (2007). Indirect Network Effects in New Product Growth. Journal of Marketing, 71(3), 52-74. Stremersch, S. & Lehmann, D.R. (2007). Editorial. International Journal of Research in Marketing, 24(1), 1-2.
- Venkataraman, S. & Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11), 1688-1701.
- Ghosh, M., Dutta, S. & Stremersch, S. (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43(4), 664-679.
- Stremersch, S. & Verhoef, P.C. (2006). Publicatiedrift van Nederlandse Marketingwetenschappers. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2006, 143-159.
- Dellaert, B.G.C. & Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42(2), 219-227.
- Stremersch, S. & Verhoef, P.C. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4), 585-594.
- Bulte, C. van den & Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test. Marketing Science, 23(4), 530-544.
- Stremersch, S. & Tellis, G.J. (2004). Understanding and managing international growth of new products. International Journal of Research in Marketing, 21(4), 421-438.
- Wuyts, S.H.K., Stremersch, S. & Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability. Journal of Marketing, 68(2), 88-100.
- Wuyts, S.H.K., Stremersch, S., Bulte, C. van den & Franses, P.H.B.F. (2004). Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41(4), 479-487.
- Stremersch, S., Weiss, M., Dellaert, B.G.C. & Frambach, R.T. (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40(3), 335-350.
- Tellis, G.J., Stremersch, S. & Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness. Marketing Science, 22(2), 188-208.
- Stremersch, S. & Tellis, G.J. (2002). Strategic building of products and prices: a new synthesis for marketing. Journal of Marketing, 66(1), 55-72.
- Stremersch, S., Wuyts, S.H.K. & Frambach, R.T. (2001). The purchasing on full-service contracts: an exploratory study within the industrial maintenance market. Industrial Marketing Management, 30(1), 1-12.
- Commandeur, H.R. & Stremersch, S. (1997). The service profit chain. Holland Management Review, 55, 87-89.
- Stremersch, S., Frambach, R.T., Commandeur, H.R. & Matthijssens, P. (1997). Integrale dienstverlening. Tijdschrift voor Marketing, 27-32.
- Stremersch, S., Frambach, R., Commandeur, H. & Matthyssens, P.M.H.M. (1997). Integrale dienstverlening : Over onderliggende dimensie en uitdagingen. Tijdschrift voor Marketing, 27-32.
Books
- Ding, M., Eliashberg, J. & Stremersch, S. (Forthcoming). Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer.
- Almeida Camacho, N.M., Landsman, V. & Stremersch, S. (2010). The Connected Patient (Psychology Press). New York: Routledge Academic.
- Stremersch, S. & Tindemans, E.B. (2007). Verlicht Ondernemen. Leuven (Belgie) en Rotterdam (Nederland): Lannoo Campus/Scriptum.
- Stremersch, S., Commandeur, H.R. & Frambach, R.T. (1998). Bundling: krachtig wapen in de concurrentiewedren. In C. van Tilborgh & R. Duyck (Eds.), Management jaarboek 1998 (pp. 152-157). Roeselare: Roularta Books & Vlaamse Management Associatie.
External Links and References
- http://people.few.eur.nl/stremersch/
- http://www.iese.edu/en/faculty-research/professors/faculty-directory/stefan-stremersch/