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Revision as of 12:15, 20 February 2014
Breil is an Italian company of Binda Group: their products are watches, jewels, frames for eyeglasses, and fragrances.
History
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This brand started in Milan in 1939 and now is very famous. The rise of the company begins in 1942 when the first Breil watch was introduced: name is from a Swiss place. Initially, company proposed a line of alarm clocks and, several years later in 1970, even wristwatches. In 1956, the producer Innocente Binda made an unusual promotional action: he dropped some watches of its production from the Eiffel Tower in Paris to show that after a flight of 302 meters watches prove fully functional.
In the commercials of the early 1990s, the character of Breil is expressed through beautiful women who perfectly embody the values and personality of the brand: strength, sensuality, daring and primal instinct. For the first time proposed models are typically male to female wrist: Monica Bellucci, Shana, Carré Otis wear watches generous in size, sporting a decidedly unconventional, which establish an unbreakable bond, expressed by the slogan " Take all away but not my Breil ", which in those years it spreads up to join the collective imagination and become a figure of speech used in common parlance.
In 2001, Breil actually opens a new market with the launch of the first line of jewelry in which the steel is the protagonist, with its expression of modernity scratchy, with the sense of power that matter itself communicates with its charming color and with a clean and simple design, a perfect combination of the values of the brand. In 2009 company made the Bloom collection, the first range of jewels that can be worn together. In 2012 with Infinity collection the watch becomes a jewel.
Lines of watches
Lines of watches are:
- Beaubourg in 1979
- Breil Milano in 1990
- Breil Manta in 1994
- Breil Tribe in 1996
- Midway in 1996
- Wide in 2000
- Steel Moon in 2002
- Kult in 2002
- Style in 2003
- Wonder in 2005
- Vintage in 2012
- Infinity in 2013
Jewels
Jewels made are rings, bracelets, necklaces, earrings, and accessories.
Frames for eyeglasses
In 2007, started production of frames for eyeglasses.
Fragrances
In 2006, started production of fragrances.
See also
References
External links
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