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Revision as of 12:25, 25 June 2006

TBWA\ is an Advertising agency. It was founded in 1970 in Paris, France, as a merger between Tragos American Management, Bonnange French Marketing, Wiesendanger Swiss Creation, and Ajroldi Italian Client Services. The first letter of each company name provided the initials for the new organization. They have since begin part of Omnicom Group.

TBWA provides relationship marketing and branding services through its TEQUILA subsidiary. The firm has about 240 offices in 75 countries; in the US, TBWA operates through TBWA\Chiat\Day, with offices in Los Angeles, New York, San Francisco, and Toronto. The agency is a unit of holding company Omnicom Group.

Creatively speaking, the agency has become one of the most renowned agencies in the world, winning copious quantities of awards and becoming one of the most sought-after destinations for copywriters and art directors.

Some customers

External links

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