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'''Moms Demand Action for Gun Sense in America''', commonly referred to as '''Moms Demand Action,''' is a campaign of Everytown for Gun Safety Action Fund. The group was founded by Shannon Watts (aka Shannon Troughton),<ref name="prnewswire" /> a former communications executive, in ], on December 15, 2012, the day after the ]. The group started as a ] page entitled "One Million Moms for Gun Control." By the end of 2013, it had grown into an advocacy group with 130,000 members and chapters in all 50 states.<ref name=MacKenzie>{{cite news |title=Bloomberg, Watts Team Up to Demand Tougher Gun Abolishment Measures |first=Drew |last=MacKenzie |url=http://www.newsmax.com/Newsfront/bloomberg-watts-editorial-guns/2013/12/24/id/543674 |newspaper=Newsmax |date=24 December 2013 |accessdate=25 December 2013}}</ref><ref name=Moms131219>{{cite press release |author=<!--Staff writer(s); no by-line.--> |title=Mayors Against Illegal Guns and Moms Demand Action to Join Forces, Unite a National Movement to Protect Communities and Save Lives |url=http://momsdemandaction.org/in-the-news/mayors-illegal-guns-moms-demand-action-join-forces-unite-national-movement-protect-communities-save-lives/ |location=Washington, D.C. |publisher=Moms Demand Action for Gun Sense in America |date=19 December 2013 |accessdate=27 December 2013}}</ref> Moms Demand Action has ] members of Congress to strengthen and expand ]s for individuals purchasing guns.<ref>{{cite news |title=Harry Reid Expects the Senate Will Take Up Background Checks Before Midterms |first=George |last=Zornick |url=http://www.thenation.com/blog/175557/harry-reid-expects-senate-will-take-background-checks-midterms |newspaper=] |date=1 August 2013 |accessdate=2 August 2013}}</ref> An ad campaign launched by the group compared assault weapons to less harmful things which have been banned in certain areas of the United States, including ] chocolates, ], and ].<ref name=Parnass>{{cite news |title=Moms' Gun Control Ad Cites Dangers of 'Little Red Riding Hood' |first=Sarah |last=Parnass |url=http://abcnews.go.com/blogs/politics/2013/04/moms-gun-control-ad-cites-dangers-of-little-red-riding-hood/ |work=] |date=15 April 2013 |accessdate=2 August 2013}}</ref> |
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Watts modeled Moms Demand Action after ].<ref name=Parnass/><ref name=MacGillis>{{cite news |title=This Is How the NRA Ends: A bigger, richer, meaner gun-control movement has arrived |first=Alec |last=MacGillis |url=http://www.newrepublic.com/article/113292/nras-end-real-gun-control-movement-has-arrived |newspaper=] |date=28 May 2013 |accessdate=2 August 2013}}</ref> In December 2013, Moms Demand Action announced that it had joined forces with ], a bipartisan coalition of over 1,000 mayors that advocates for more gun control.<ref name=MacKenzie/><ref name=Moms131219/> |
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In her former career as a communications executive, Watts' experience ranged from being public affairs officer for ] Governor ], the ], the Missouri Department of Economic Development, Vice President of Corporate and Public Affairs at ], Director of Global and Public Affairs at ] Corporation, Director of Global Communications for ], and then Vice President of Corporate Communications at ], the nation’s largest health insurance corporation.<ref name="prnewswire">{{cite news |title=Launch of New Public Relations Agency, VoxPop Public Relations, LLC; Shannon Troughton Named 40 Under 40 by PR Week |url=http://www.prnewswire.com/news-releases/launch-of-new-public-relations-agency-voxpop-public-relations-llc-shannon-troughton-named-40-under-40-by-pr-week-65339842.html |magazine=] |date=December 8, 2008 | accessdate=26 February 2014}}</ref> |
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==References== |
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