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{{Infobox company
#REDIRECT ]
| name = ShopHouse Southeast Asian Kitchen
| logo =
| type =
| traded_as =
| foundation = September 2011
| founder = ]
| location =
| key_people = Steve Ells
| locations = 10 (April 2015)<ref>{{cite web |url=http://shophousekitchen.com/locations.html |title=Locations |publisher=ShopHouse Southeast Asian Kitchen |access-date=11 April 2015}}</ref>
| area_served = California, Maryland, and Washington, D.C.
| industry = ]s
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| num_employees =
| divisions =
| subsid =
| homepage =
}}

'''ShopHouse Southeast Asian Kitchen''', or simply '''ShopHouse''', is an American ] specializing in ]. Its name derives from the ], a common building type in urban Southeast Asia. The first ShopHouse opened in September 2011 in ] {{As of|2015|April}}, there are a total of ten ShopHouse locations, in ], ], and D.C. ShopHouse is owned and operated by ], and uses a similar serving format.<ref name=Lavoie>{{cite news |last=Lavoie |first=Luke |date=25 August 2014 |title=ShopHouse opens in expanding Columbia mall open-air plaza |url=http://www.baltimoresun.com/news/maryland/howard/columbia/ph-ho-cf-shophouse-20140825-story.html |newspaper=] |access-date=11 April 2015}}</ref>

==History==
The first ShopHouse opened on ], in the ] neighborhood of Washington, D.C. Opened on September 15, 2011, the location was intended to test consumer response before further expansion.<ref>{{cite news |last=Aristotle Munarriz |first=Rick |date=28 September 2011 |title=Test-Driving Chipotle's New ShopHouse Eatery |url=http://www.foxbusiness.com/industries/2011/09/28/test-driving-chipotles-new-shophouse-eatery/ |newspaper=] |access-date=11 April 2015}}</ref> After almost two years, the second ShopHouse opened in ] on June 17, 2013.<ref>{{cite news |last=Almendrala |first=Anna |date=13 June 2013 |title=ShopHouse Opens In LA; Southeast Asian Restaurant Based On Chipotle Model |url=http://www.huffingtonpost.com/2013/06/13/shophouse-la_n_3431497.html |newspaper=] |access-date=11 April 2015}}</ref> A second ]-area location followed in October 2013 in ],<ref>{{cite news |last=Odell |first=Kat |date=16 October 2013 |title=ShopHouse Southeast Asian Kitchen Flavors Santa Monica |url=http://la.eater.com/2013/10/16/6351243/shophouse-southeast-asian-kitchen-flavors-santa-monica#4185160 |publisher=Eater LA |access-date=11 April 2015}}</ref> after the second D.C. location, in ].<ref>{{cite news |last=Judkis |first=Maura |date=7 August 2013 |title=New ShopHouse to open in Georgetown Aug. 19 |url=http://www.washingtonpost.com/blogs/going-out-guide/wp/2013/08/07/new-shophouse-to-open-in-georgetown-aug-19/ |newspaper=] |access-date=11 April 2015}}</ref>

On August 25, 2014, a ShopHouse was opened at ] in the D.C. suburb of ], as part of that mall's expansion.<ref name=Lavoie/> The remaining ShopHouses, {{as of|2015|April|lc=y}} are in ] and ] in D.C.; ]; and ] and ] in Maryland.

Like Chipotle, ShopHouse restaurants are company-owned, rather than ].<ref>{{cite news |last=Pino |first=Isaac |date=2 July 2014 |title=10 Things You Need to Know About Chipotle's Pizza and Asian Concepts |url=http://www.fool.com/investing/general/2014/07/02/10-things-you-need-to-know-about-chipotles-pizza-a.aspx |publisher=] |access-date=11 April 2015}}</ref> Its competitors include ], ], and ].<ref name=Reimer>{{cite news |last=Reimer |first=Miriam |date=16 September 2011 |title=Chipotle Opens First Asian-Style Restaurant In D.C. |url=http://www.businessinsider.com/chipotle-opens-first-asian-style-restaurant-in-dc-2011-9 |newspaper=] |access-date=11 April 2015}}</ref>

==Menu==
ShopHouse food is mostly inspired by ], ], and ].<ref name=Reimer/><ref>{{cite news |last=Morrison |first=Maureen |date=16 May 2011 |title=Table Set for Fast-Casual Asian Invasion |url=http://adage.com/article/news/table-set-fast-casual-asian-invasion/227577/ |newspaper=] |access-date=11 April 2015}}</ref> Customers start with a base of chilled ], ], ], or ] and choose meat (or ]), a vegetable, a sauce, a garnish, and a topping. The restaurant provides several suggested combinations.<ref>{{cite news |last=Zeveloff |first=Julie |date=27 December 2013 |title=What It's Like To Eat At ShopHouse, The Asian Version Of Chipotle That Diners Love |url=http://www.businessinsider.com/what-its-like-to-eat-at-shophouse-2013-12 |newspaper=] |access-date=11 April 2015}}</ref> Some ShopHouse locations serve Southeast Asian ], such as ], ], and ]. Initially, the restaurant served ] in addition to bowls, but this option has since been discontinued, apparently before ShopHouse's expansion beyond D.C.

==References==
{{reflist}}

==External links==
*

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Revision as of 18:24, 11 April 2015

ShopHouse Southeast Asian Kitchen
IndustryRestaurants
FoundedSeptember 2011
FounderSteve Ells
Number of locations10 (April 2015)
Area servedCalifornia, Maryland, and Washington, D.C.
Key peopleSteve Ells
Websiteshophousekitchen.com

ShopHouse Southeast Asian Kitchen, or simply ShopHouse, is an American restaurant chain specializing in Southeast Asian cuisine. Its name derives from the shophouse, a common building type in urban Southeast Asia. The first ShopHouse opened in September 2011 in Washington, D.C. As of April 2015, there are a total of ten ShopHouse locations, in California, Maryland, and D.C. ShopHouse is owned and operated by Chipotle Mexican Grill, and uses a similar serving format.

History

The first ShopHouse opened on Connecticut Avenue, in the Dupont Circle neighborhood of Washington, D.C. Opened on September 15, 2011, the location was intended to test consumer response before further expansion. After almost two years, the second ShopHouse opened in Hollywood on June 17, 2013. A second Los Angeles-area location followed in October 2013 in Santa Monica, after the second D.C. location, in Georgetown.

On August 25, 2014, a ShopHouse was opened at The Mall in Columbia in the D.C. suburb of Columbia, Maryland, as part of that mall's expansion. The remaining ShopHouses, as of April 2015 are in Chinatown and Union Station in D.C.; Westwood, Los Angeles; and Bethesda and North Bethesda in Maryland.

Like Chipotle, ShopHouse restaurants are company-owned, rather than franchised. Its competitors include Panda Express, P. F. Chang's, and Pick Up Stix.

Menu

ShopHouse food is mostly inspired by Malaysian, Thai, and Vietnamese cuisine. Customers start with a base of chilled rice noodles, jasmine rice, brown rice, or salad and choose meat (or tofu), a vegetable, a sauce, a garnish, and a topping. The restaurant provides several suggested combinations. Some ShopHouse locations serve Southeast Asian beer, such as Beerlao, Chang, and Singha. Initially, the restaurant served bánh mì in addition to bowls, but this option has since been discontinued, apparently before ShopHouse's expansion beyond D.C.

References

  1. "Locations". ShopHouse Southeast Asian Kitchen. Retrieved 11 April 2015.
  2. ^ Lavoie, Luke (25 August 2014). "ShopHouse opens in expanding Columbia mall open-air plaza". The Baltimore Sun. Retrieved 11 April 2015.
  3. Aristotle Munarriz, Rick (28 September 2011). "Test-Driving Chipotle's New ShopHouse Eatery". Fox Business Network. Retrieved 11 April 2015.
  4. Almendrala, Anna (13 June 2013). "ShopHouse Opens In LA; Southeast Asian Restaurant Based On Chipotle Model". The Huffington Post. Retrieved 11 April 2015.
  5. Odell, Kat (16 October 2013). "ShopHouse Southeast Asian Kitchen Flavors Santa Monica". Eater LA. Retrieved 11 April 2015.
  6. Judkis, Maura (7 August 2013). "New ShopHouse to open in Georgetown Aug. 19". The Washington Post. Retrieved 11 April 2015.
  7. Pino, Isaac (2 July 2014). "10 Things You Need to Know About Chipotle's Pizza and Asian Concepts". The Motley Fool. Retrieved 11 April 2015.
  8. ^ Reimer, Miriam (16 September 2011). "Chipotle Opens First Asian-Style Restaurant In D.C." Business Insider. Retrieved 11 April 2015.
  9. Morrison, Maureen (16 May 2011). "Table Set for Fast-Casual Asian Invasion". Advertising Age. Retrieved 11 April 2015.
  10. Zeveloff, Julie (27 December 2013). "What It's Like To Eat At ShopHouse, The Asian Version Of Chipotle That Diners Love". Business Insider. Retrieved 11 April 2015.

External links

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