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{{EngvarB|date=May 2015}}
{{Use dmy dates|date=May 2015}}
{{other uses|Bonia (disambiguation)}} {{other uses|Bonia (disambiguation)}}
{{Primary sources|date=September 2010}} {{Primary sources|date=September 2010}}
{{Infobox company {{Infobox company
| name = Bonia | name = Bonia
| logo = | logo =
|type = Fashion Company |type = Fashion Company
| traded_as = ({{myx|9288}}) | traded_as = ({{myx|9288}})
| genre = | genre =
Line 15: Line 13:
| location = | location =
| locations = | locations =
| area_served = | area_served =
| key_people = Mr. S.S.Chiang | key_people = S.S.Chiang
| industry = ] | industry = ]
| products = | products =
| services = | services =
Line 27: Line 25:
| owner = | owner =
| num_employees = 833<ref name="The Winthrop Corporation 2013">{{cite web | url=http://www.corporateinformation.com/Company-SnapShot.aspx?cusip=C458G7680 | title=Bonia Corporation Berhad Company Snapshot | publisher=The Winthrop Corporation | accessdate=26 July 2013}}</ref> | num_employees = 833<ref name="The Winthrop Corporation 2013">{{cite web | url=http://www.corporateinformation.com/Company-SnapShot.aspx?cusip=C458G7680 | title=Bonia Corporation Berhad Company Snapshot | publisher=The Winthrop Corporation | accessdate=26 July 2013}}</ref>
| parent = | parent = Bonia Group
| divisions = | divisions =
| subsid = | subsid =
| caption = | caption =
| homepage = {{URL|http://www.bonia.com}} | homepage = http://www.bonia.com
| footnotes = | footnotes =
| intl = yes | intl = yes
}} }}


Established since 1974, BONIA, the international luxury brand and leather expert, has created a trademark legend in the fashion industry, achieving numerous milestones among the many accolades it receives. BONIA, the Italian inspiration, has been building its identity consistently and constantly as well as earned its prestige by highlighting the three principals of its brand at all time- that’s Modern, Elegant and Contemporary.
'''BONIA Group''' is an international luxury fashion retailer based in ] which has more than 700 sales outlets and 70 boutiques across Asia. Expertise in leather, it markets footwear, pizzazz leatherwear and accessories. It is also involved in manufacturing activities.

Being an expert of leather, BONIA offers wide range of leather goods including leather handbags, footwear and accessories for both ladies and gentlemen as well as other non-leather fashion item such as men’s apparels. As an international luxury brand, BONIA landed over 70 boutiques and 100 sales outlets all around the world: Malaysia, Singapore, Thailand, Cambodia, Vietnam, Myanmar, Indonesia, Japan, Taiwan, Kuwait and Saudi Arabia.


==History== ==History==
===1974: Birth of company===
The company was founded in 1974 by Mr. S. S. Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.<ref name="BW 2013">{{cite web | url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=880212 | title=Company Overview of Bonia Corporation Berhad | publisher=Business Week | accessdate=26 July 2013}}</ref>


===1977===
===1990-Present: Expansion and listing===
BONIA expanded its commercial activities to Indonesia, Hong Kong, Brunei, and Taiwan. BONIA actively participated in International Leather Trade Fair in Germany, Italy, Middle East, Hong Kong, and Singapore. The Group Executive Chairman was inspired by the artwork of Giambologna, a 16th century sculptor during his visit to Leather Trade Fair in Bologna, Italy; and thus, the name of BONIA has been registered after his inspiration.


===1978===
It was listed on the ] Bursa Malaysia secondary bourse in 1994 and later was transferred to the Main Board of ]. The brand expanded into Syria in 2009, with flagship outlets located in ] and ]. In 2014, the brand marked another milestone by opening its first boutique in The Gate Mall, Kuwait.
BONIA entered to the Malaysia market.


===1980===
For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits.<ref name="The Winthrop Corporation 2013"/> For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than 2011.<ref name="The Winthrop Corporation 2013"/> For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$ 194.11 million), which increased 9.4% compare to year 2013, when the company's sales were 632.32 million Malaysian Ringgits.
BONIA took the position of fashion market leader in both Singapore and Malaysia with its aggressive series of advertisements and promotion exercises.


==Store count== ===1981===
BONIA opened its first boutique in Singapore.

===1988===
BONIA opened its first boutique in Malaysia.

===1990===
BONIA expanded its market to Brunei, Indonesia, Hong Kong and Taiwan.

===1992===
BONIA released the UOMO menswear, timepieces and eyewear.

===1998===
BONIA opened its first boutique in Kuala Lumpur International Airport (KLIA).

===2000===
BONIA expanded its market to Vietnam and Japan.

===2002===
BONIA collaborated with Studio Pelletteria Alessandra of Italy.

===2003===
BONIA expanded its market to Thailand.

===2004===
The brand opened its first natural concept boutique, BONIA NATURAL on 8th September 2004.

===2005===
BONIA expanded its market to Saudi Arabia.

===2007===
BONIA expanded its market to China.

===2009===
BONIA landed its boutique in Damascus and Aleppo, Syria.

===2010===
The brand launched the eco-friendly handbags, Brianna collection on July 2010.

===2011===
BONIA launched its first fragrance, BONIA Pour HOMME and BONIA Pour FEMME on April 2011. On 1st June 2011, BONIA launched its Facebook Fan Page. Without stopping its expansion, BONIA opened its first boutique in Grand Indonesia Shopping Town, West Mall, and Jakarta on July 2011 and released its new luggage collection during BONIA Travel to Paris road show on the same month.

===2012===
The brand opened its first boutique in Crescent Mall, Ho Chi Minh City at the beginning of 2012 before launching its another first boutique in Hanoi, Vietnam on June 2012 and also Surabaya, Indonesia on July 2012. On November 2012, BONIA launched its Special Edition: The Sonia Bag Customisation Service in Pavilion, Kuala Lumpur as well as Terminal 2, Singapore.

===2013===
The brand registered in Instagram, @boniafashion on April 2013. On the next month, BONIA announced its first international brand ambassador, Sonia Sui, before launching its first Pop-up Store in Singapore. On December, BONIA opened another boutique in Trans Studio Mall, Bandung.

===2014===
BONIA started the year with its boutique opening in Centre Point, Medan. On May 2014, BONIA launched its Customisation Service of Italian Trunk and Special Edition: The Sonia Bag while opening another boutique in Skywalk Shopping Mall, Mandalay. BONIA continued opening its boutique in AEON Mall, Phnom Penh on 8th August 2014 and also in The Gate Mall, Kuwait on 29th September 2014. Before the year ends, BONIA announced its newly employed creative director, Pepe Torres from Spain.

===2015===
BONIA launched its first event in Indonesia at Kota Kasablanka- the launch of Special Edition: The Sonia Bag Customisation Service.

==Store Count==
{| class="wikitable" border="1" {| class="wikitable" border="1"
|- |-
! Location ! Location
! Store number ! Store number
|-
| ]
|3
|- |-
| ] | ]
|31 |23
|- |-
| ] | ]
|6 |5
|- |-
| ] | ]
|7 |3
|-
| ]
|1
|- |-
| ] | ]
|15 |9
|- |-
| ] | ]
|7
|-
| ]
|26 |26
|-
| ]
|1
|-
| ]
|1
|-
| ]
|12
|- |-
| ] | ]
|2 |2
|- |-
| ] | ]
|19 |19
|- |-
| ] | ]
|3 |5
|- |-
| ] | ]
|11 |5
|- |-
| ]
|11
|} |}


==Bonia Group==

From modest beginnings in Singapore in 1974, Bonia Corporation Berhad (BONIA) has grown to be one of Asia’s leading fashion retailers- designing and producing as well as manufacturing and distributing luxury leather goods, accessories, and footwear made with high quality and craftsmanship. With a network of over 1100 sales outlets and 140 standalone boutiques throughout the world including countries such as Singapore, Malaysia, Taiwan, Japan, Vietnam, Thailand, Myanmar, Cambodia, Indonesia, Brunei and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with key partners around the world.

In addition to its flagship fashion label, BONIA Group is also behind successful brands such as Sembonia and Carlo Rino. Besides co-owned the brand Braun Buffel, it also holds the license to distribute international labels such as Valentino Rudy, The Savile Row Company, Enrico Coveri, Santa Barbara Polo & Racquet Club, Renoma Paris, Renoma Café Gallery, Jeep, Austin Reed and Pierre Cardin.

==History==
===1974===
The brand was founded in 1974 by S.S. Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.

===1994===
BONIA Group was listed on the Second Board of Kuala Lumpur Stock Exchange (KLSE), Malaysia on 23rd August 1994.

===2007===
The group transferred to the Main Board of Bursa Malaysia on 23rd April 2007.

===Present: Expansion and Listing===
Bonia Group expanded its commercial activities to Indonesia, Hong Kong, Brunei, and Taiwan. The group also actively participated in International Leather Trade Fair in Germany, Italy, Middle East, Hong Kong, and Singapore.

==Yearly Fiscal==

For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits.<ref name="The Winthrop Corporation 2013"/>

For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than 2011.<ref name="The Winthrop Corporation 2013"/>

For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$ 194.11 million), which increased 9.4% compare to year 2013, when the company's sales were 632.32 million Malaysian Ringgits.


==See also== ==See also==
* ] *]
* ] *]


== References == == References ==
Line 101: Line 187:


== External links == == External links ==
* {{official|http://www.bonia.com}} *


] ]

Revision as of 02:40, 28 May 2015

For other uses, see Bonia (disambiguation).
This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources.
Find sources: "Bonia" fashion – news · newspapers · books · scholar · JSTOR (September 2010) (Learn how and when to remove this message)
Bonia
Company typeFashion Company
Traded as(MYX: 9288)
IndustryFashion
Founded1974
FounderChiang Sang Sem
HeadquartersKuala Lumpur, Malaysia
Key peopleS.S.Chiang
RevenueIncrease MYR 470 million (2011)
Net incomeIncrease MYR 45 million (2011)
Number of employees833
ParentBonia Group
Websitehttp://www.bonia.com

Established since 1974, BONIA, the international luxury brand and leather expert, has created a trademark legend in the fashion industry, achieving numerous milestones among the many accolades it receives. BONIA, the Italian inspiration, has been building its identity consistently and constantly as well as earned its prestige by highlighting the three principals of its brand at all time- that’s Modern, Elegant and Contemporary.

Being an expert of leather, BONIA offers wide range of leather goods including leather handbags, footwear and accessories for both ladies and gentlemen as well as other non-leather fashion item such as men’s apparels. As an international luxury brand, BONIA landed over 70 boutiques and 100 sales outlets all around the world: Malaysia, Singapore, Thailand, Cambodia, Vietnam, Myanmar, Indonesia, Japan, Taiwan, Kuwait and Saudi Arabia.

History

1977

The Group Executive Chairman was inspired by the artwork of Giambologna, a 16th century sculptor during his visit to Leather Trade Fair in Bologna, Italy; and thus, the name of BONIA has been registered after his inspiration.

1978

BONIA entered to the Malaysia market.

1980

BONIA took the position of fashion market leader in both Singapore and Malaysia with its aggressive series of advertisements and promotion exercises.

1981

BONIA opened its first boutique in Singapore.

1988

BONIA opened its first boutique in Malaysia.

1990

BONIA expanded its market to Brunei, Indonesia, Hong Kong and Taiwan.

1992

BONIA released the UOMO menswear, timepieces and eyewear.

1998

BONIA opened its first boutique in Kuala Lumpur International Airport (KLIA).

2000

BONIA expanded its market to Vietnam and Japan.

2002

BONIA collaborated with Studio Pelletteria Alessandra of Italy.

2003

BONIA expanded its market to Thailand.

2004

The brand opened its first natural concept boutique, BONIA NATURAL on 8th September 2004.

2005

BONIA expanded its market to Saudi Arabia.

2007

BONIA expanded its market to China.

2009

BONIA landed its boutique in Damascus and Aleppo, Syria.

2010

The brand launched the eco-friendly handbags, Brianna collection on July 2010.

2011

BONIA launched its first fragrance, BONIA Pour HOMME and BONIA Pour FEMME on April 2011. On 1st June 2011, BONIA launched its Facebook Fan Page. Without stopping its expansion, BONIA opened its first boutique in Grand Indonesia Shopping Town, West Mall, and Jakarta on July 2011 and released its new luggage collection during BONIA Travel to Paris road show on the same month.

2012

The brand opened its first boutique in Crescent Mall, Ho Chi Minh City at the beginning of 2012 before launching its another first boutique in Hanoi, Vietnam on June 2012 and also Surabaya, Indonesia on July 2012. On November 2012, BONIA launched its Special Edition: The Sonia Bag Customisation Service in Pavilion, Kuala Lumpur as well as Terminal 2, Singapore.

2013

The brand registered in Instagram, @boniafashion on April 2013. On the next month, BONIA announced its first international brand ambassador, Sonia Sui, before launching its first Pop-up Store in Singapore. On December, BONIA opened another boutique in Trans Studio Mall, Bandung.

2014

BONIA started the year with its boutique opening in Centre Point, Medan. On May 2014, BONIA launched its Customisation Service of Italian Trunk and Special Edition: The Sonia Bag while opening another boutique in Skywalk Shopping Mall, Mandalay. BONIA continued opening its boutique in AEON Mall, Phnom Penh on 8th August 2014 and also in The Gate Mall, Kuwait on 29th September 2014. Before the year ends, BONIA announced its newly employed creative director, Pepe Torres from Spain.

2015

BONIA launched its first event in Indonesia at Kota Kasablanka- the launch of Special Edition: The Sonia Bag Customisation Service.

Store Count

Location Store number
Malaysia 23
Singapore 5
Brunei 3
Cambodia 1
Indonesia 9
Japan 26
Kuwait 1
Myanmar 1
Saudi Arabia 12
Syria 2
Taiwan 19
Thailand 5
Vietnam 5


Bonia Group

From modest beginnings in Singapore in 1974, Bonia Corporation Berhad (BONIA) has grown to be one of Asia’s leading fashion retailers- designing and producing as well as manufacturing and distributing luxury leather goods, accessories, and footwear made with high quality and craftsmanship. With a network of over 1100 sales outlets and 140 standalone boutiques throughout the world including countries such as Singapore, Malaysia, Taiwan, Japan, Vietnam, Thailand, Myanmar, Cambodia, Indonesia, Brunei and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with key partners around the world.

In addition to its flagship fashion label, BONIA Group is also behind successful brands such as Sembonia and Carlo Rino. Besides co-owned the brand Braun Buffel, it also holds the license to distribute international labels such as Valentino Rudy, The Savile Row Company, Enrico Coveri, Santa Barbara Polo & Racquet Club, Renoma Paris, Renoma Café Gallery, Jeep, Austin Reed and Pierre Cardin.

History

1974

The brand was founded in 1974 by S.S. Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.

1994

BONIA Group was listed on the Second Board of Kuala Lumpur Stock Exchange (KLSE), Malaysia on 23rd August 1994.

2007

The group transferred to the Main Board of Bursa Malaysia on 23rd April 2007.

Present: Expansion and Listing

Bonia Group expanded its commercial activities to Indonesia, Hong Kong, Brunei, and Taiwan. The group also actively participated in International Leather Trade Fair in Germany, Italy, Middle East, Hong Kong, and Singapore.

Yearly Fiscal

For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits.

For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than 2011.

For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$ 194.11 million), which increased 9.4% compare to year 2013, when the company's sales were 632.32 million Malaysian Ringgits.

See also

References

  1. ^ "Bonia Corporation Berhad Company Snapshot". The Winthrop Corporation. Retrieved 26 July 2013.

External links

Categories: