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	'''Martin Lambie-Nairn''' (born 5 August 1945) is a ] ], ], ] and former ] animator. He was the founder of his eponymous branding agency ] and is currently the creative director of branding agency ML-N. Martin Lambie-Nairn is acknowledged for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media.		'''Martin Lambie-Nairn''' (born 5 August 1945) is a ] ], ], ] and former ] animator. He was the founder of his eponymous branding agency ] and is currently the creative director of branding agency ML-N. Martin Lambie-Nairn is acknowledged for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media.

	Amongst his most prominent works are: animations; the original ] logo and idents created in 1982; the ] for ] that first aired on February 16, 1991; and the 1997 corporate re-brand for the whole ]. He, in conjunction with his agency, also created launch packages for certain other BBC channels.		Amongst his most prominent works are: animations; the Joey & Fido show created in 1965 as a pilot until later it expanded to become an animated TV series between 1966 and 1998 and then it becomes a TV special based on the characters created in 2012; also Martin directed a film called The Joey & Fido Movie in 1973; the original ] logo and idents created in 1982; the ] for ] that first aired on February 16, 1991; and the 1997 corporate re-brand for the whole ]. He, in conjunction with his agency, also created launch packages for certain other BBC channels.

	==Career==		==Career==

Revision as of 09:33, 30 August 2015

Martin Lambie-Nairn
Martin Lambie-Nairn in 2008
Born	(1945-08-05) 5 August 1945 (age 79)
Occupation(s)	Filmmaker, animator Creative director ML-N Founder of Lambie-Nairn
Known for	Animation Channel 4 "Blocks" logo BBC1 "Virtual Globe" BBC Two 'The 2s' idents The Personality 2s Rhythm & Movement Indonesian Channel BBC One 'Balloon' idents and more
Website	http://www.ml-n.com

Martin Lambie-Nairn (born 5 August 1945) is a British designer, filmmaker, animator and former UPA animator. He was the founder of his eponymous branding agency Lambie-Nairn and is currently the creative director of branding agency ML-N. Martin Lambie-Nairn is acknowledged for having redefined television brand identity design, being the first to embrace computer technologies to apply branding to screen-based media.

Amongst his most prominent works are: animations; the Joey & Fido show created in 1965 as a pilot until later it expanded to become an animated TV series between 1966 and 1998 and then it becomes a TV special based on the characters created in 2012; also Martin directed a film called The Joey & Fido Movie in 1973; the original Channel 4 logo and idents created in 1982; the batch of 30+ idents for BBC Two that first aired on February 16, 1991; and the 1997 corporate re-brand for the whole BBC. He, in conjunction with his agency, also created launch packages for certain other BBC channels.

Career

Early work

Martin Lambie-Nairn was educated at Canterbury College of Art, later KIAD, now University College for the Creative Arts at Canterbury. His career in television began at the BBC in 1965 as an intern. Roles as a graphic designer at Rediffusion, ITN and London Weekend Television followed. Lambie-Nairn set up his own company, Robinson Lambie-Nairn, with fellow partner Colin Robinson in 1976 after leaving LWT, and he went on to develop new graphic presentation techniques for Weekend World. The business expanded and was renamed Lambie-Nairn & Company in 1990.

Computer animation enabled him to produce what became regarded as a revolutionary identity for Channel 4, the "Blocks" logo. This identity launched the fledgling TV channel on 2 November 1982 and remained at the heart of the channel’s on-air presentation for 14 years. In 1981 he created the original idea for the UK TV series Spitting Image which ran for 11 years. He received the credit that the show was "based on an original lunch with Martin Lambie-Nairn."

Following Channel 4 and Spitting Image, he worked as a director of computer animated commercials, producing the first ever 30 second computer generated TV advertisement in the UK, which was a commercial for Smarties.

The BBC years

In 1990, Martin became consultant creative director of the BBC brand, a position he was to hold for 12 years. During this period Martin Lambie-Nairn and his company rebranded the BBC and all of its outputs, across all media. The most famous channel identity was for BBC Two, commissioned by then-controller Alan Yentob. All of the idents in the first series employed traditional live action. Later, with the change of target audience, a new generation of idents was commissioned and produced using CGI.

For BBC1, Martin Lambie-Nairn and Daniel Barber redesigned the globe identity, a well-recognised icon of the BBC, having been introduced in 1936.

In 1997, he wrote Brand Identity for Television: With Knobs On,. He used the book to reveal how he and his colleagues achieved key identities.

Later, Martin again redesigned the identity for BBC One – creating the famous red hot air balloon that was used for a new series of idents aired on BBC One from October 4. This aimed to capture the idea that the channel brought the whole world to every corner of the United Kingdom. He also co-conceived the Rhythm & Movement idents for BBC One first shown on March 29, 2002. In 2001 he created BBC Two's 2001-2007 Personality 2s series of idents, which featured robotic figure 2s, each displaying individual personalities, which went on the air on November 18. Lambie-Nairn also designed ident packages for BBC News 24 (now called BBC News), BBC Choice, CBeebies, CBBC, BBC Four and BBC Three.

Animations

Martin worked as a filmmaker and animator. He creates lots of animations in the United Kingdom and the world. Formerly as a UPA animator from 1960's to 1970's. In 1970, Martin founded Martin Cartoons after leaving UPA. Lambie-Nairn designed, animated and directed ident package for clients.

Heavenly

In April 2008 Lambie-Nairn left the practice he founded to join Heavenly as Creative Director, leaving in 2010.

Lambie-Nairn now has his own consultancy, ML-N, based in London.

TNS

Through ML-N, Martin was appointed consultant creative director for the research company, TNS.

Awards

Martin Lambie-Nairn is an RDI (Royal Designer for Industry), Fellow of the Royal Television Society, and an ex-president of D&AD. He has received the D&AD President's Award, Prince Philip Design Prize, Promax Lifetime Achievement Award and Promax Hall of Fame (USA). Martin has received a Gold D&AD for his work for Channel 4, multiple Silver D&ADs, a BAFTA for his work for BBC2 and multiple Promax Awards.

Martin holds an Honorary Doctor of Arts from the University of Lincoln, and is Visiting Professor at the Faculty of Art, Architecture and Design. He also holds an Honorary Doctor of Arts from The University of Northampton.

Bibliography

Brand Identity for Television With Knobs On, Phaidon Press, 1997 ISBN 978-0-7148-3447-4

References

ML-N.com

External links

National Portrait Gallery Sitting

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