Dorset Cereals: Difference between revisions

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	==History==		==History==
	In recent years, Dorset Cereals has experienced significant growth, especially in export markets<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref><ref>http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq</ref>		In recent years, Dorset Cereals has experienced significant growth, especially in export markets<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref><ref>http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq</ref> Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles.
	In 2012, ] purchased the company for £50 million from its private equity owners<ref>http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb</ref>		In 2012, ] purchased the company for £50 million from its private equity owners<ref>http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb</ref>

			==Products==
			Dorset Cereals manufactures a number of premium breakfast products, such as muesli, porridge and granola at its purpose-built barn in ], construction of which was overseen by ]. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref>. The simple but "quaint" packaging has attracted attention<ref>http://www.theguardian.com/lifeandstyle/wordofmouth/2009/jun/02/dorset-cereals-marketing</ref>

	==References==		==References==

Revision as of 21:52, 21 January 2016

Dorset Cereals
Company type	Subsidiary
Industry	Food processing
Founded	1989; 36 years ago (1989)
Headquarters	Poundbury, Dorset, United Kingdom
Key people	Terry Crabb (founder)
Products	Muesli, porridge, granola
Number of employees	100+
Parent	Associated British Foods
Website	www.dorsetcereals.co.uk

Dorset Cereals is an award-winning British premium breakfast food manufacturer, based in Poundbury, Dorset. It was founded in 1989 by Terry Crabb and manufacturers muesli, porridge, granola. Dorset Cereals products are exported to more than 70 countries

History

In recent years, Dorset Cereals has experienced significant growth, especially in export markets Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners

Products

Dorset Cereals manufactures a number of premium breakfast products, such as muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK. The simple but "quaint" packaging has attracted attention

References

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