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{{Infobox organization|logo=]|type=Private|headquarters=Almere, The Netherlands|name=|founder=Bert van Son|website=www.mudjeans.eu}} {{Infobox organization|logo=]|type=]|established=2012|founder=Bert van Son|headquarters=], ]|website=www.mudjeans.eu|products=Denim apparel}}


MUD Jeans is a ] and ] certified denim brand based in ]. MUD Jeans satisfies the principles of the ]. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for ] or ] purposes, or keep them<ref>{{Cite web|url=http://www.huffingtonpost.com/entry/hm-is-offering-1-million-prize-for-new-recycled-clothing-ideas_us_55dc6f4be4b04ae497045839|title=H&M Is Offering $1 Million Prize For New Recycled Clothing Ideas|date=2015-08-25|website=The Huffington Post|access-date=2016-08-09}}</ref>. The lease contract includes free unlimited repair services. This concept is called and was launched in 2013<ref>{{Cite web|url=http://events.sustainablebrands.com/sb16syd/2015/09/08/mud-jeans/|title=Sustainble Brands|last=|first=|date=|website=events.sustainablebrands.com|publisher=|access-date=2016-08-09}}</ref>. MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe. MUD Jeans is a ] and ] certified denim brand based in ]. MUD Jeans satisfies the principles of the ]. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for ] or ] purposes, or keep them<ref>{{Cite web|url=http://www.huffingtonpost.com/entry/hm-is-offering-1-million-prize-for-new-recycled-clothing-ideas_us_55dc6f4be4b04ae497045839|title=H&M Is Offering $1 Million Prize For New Recycled Clothing Ideas|date=2015-08-25|website=The Huffington Post|access-date=2016-08-09}}</ref>. The lease contract includes free unlimited repair services. This concept is called and was launched in 2013<ref>{{Cite web|url=http://events.sustainablebrands.com/sb16syd/2015/09/08/mud-jeans/|title=Sustainble Brands|last=|first=|date=|website=events.sustainablebrands.com|publisher=|access-date=2016-08-09}}</ref>. MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe.
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=== Global Organic Textile Standards (GOTS) === === Global Organic Textile Standards (GOTS) ===
The Global Organic Textile Standards (GOTS) is "the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain"<ref>{{Cite web|url=http://www.global-standard.org/the-standard/general-description.html|title=Global Standard gGmbH - General Description|last=dsw|website=www.global-standard.org|access-date=2016-08-09}}</ref>. MUD Jeans with the original branding are produced according to this standard.


=== Better Cotton Initiative (BCI) === === Better Cotton Initiative (BCI) ===
Better Cotton Initiative (BCI) exists "to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing better Cotton as a sustainable mainstream commodity".<ref>{{Cite web|url=http://bettercotton.org/|title=Better Cotton Initiative|website=Better Cotton Initiative|language=en-US|access-date=2016-08-09}}</ref> MUD Jeans with the new branding are produced according to this standard.

=== Transparency ===
MUD Jeans is a certified ], which indicates that the company values the environment and people as high as creating profits, and captures this in their bylaws<ref name=":0">{{Cite web|url=http://www.refinery29.com/2016/06/113127/ethical-clothing-costs|title=What Your Jeans Would Cost If No One Died to Make Them|website=Refinery29|access-date=2016-08-09}}</ref>. Additionally, the company provides all names and origins of its first- and second-tier suppliers, as well as the audit results by the ] on the Yousstex International facility<ref name=":0" />.


=== Partner Factories === === Partner Factories ===
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=== RePack === === RePack ===

== References ==

Revision as of 13:53, 9 August 2016

MUD Jeans
Established2012
FounderBert van Son
TypePrivate
HeadquartersAlmere, The Netherlands
ProductsDenim apparel
Websitewww.mudjeans.eu

MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. MUD Jeans satisfies the principles of the circular economy. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. The lease contract includes free unlimited repair services. This concept is called Lease A Jeans and was launched in 2013. MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe.

History

The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. Since May 2016, MUD Jeans is headquartered in Almere, The Netherlands.

Sustainable Denim Products

Global Organic Textile Standards (GOTS)

The Global Organic Textile Standards (GOTS) is "the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain". MUD Jeans with the original branding are produced according to this standard.

Better Cotton Initiative (BCI)

Better Cotton Initiative (BCI) exists "to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing better Cotton as a sustainable mainstream commodity". MUD Jeans with the new branding are produced according to this standard.

Transparency

MUD Jeans is a certified B-Corporation, which indicates that the company values the environment and people as high as creating profits, and captures this in their bylaws. Additionally, the company provides all names and origins of its first- and second-tier suppliers, as well as the audit results by the Fair Wear Foundation on the Yousstex International facility.

Partner Factories

Yousstex International

Royo

Lease A Jeans

The Recycle Tour

Partnerships

RePack

References

  1. "H&M Is Offering $1 Million Prize For New Recycled Clothing Ideas". The Huffington Post. 2015-08-25. Retrieved 2016-08-09.
  2. "Sustainble Brands". events.sustainablebrands.com. Retrieved 2016-08-09.
  3. "Bert van Son «  sb16syd". events.sustainablebrands.com. Retrieved 2016-08-09.
  4. "Article | Het Financieele Dagblad". fd.nl. Retrieved 2016-08-09.
  5. dsw. "Global Standard gGmbH - General Description". www.global-standard.org. Retrieved 2016-08-09.
  6. "Better Cotton Initiative". Better Cotton Initiative. Retrieved 2016-08-09.
  7. ^ "What Your Jeans Would Cost If No One Died to Make Them". Refinery29. Retrieved 2016-08-09.