Misplaced Pages

22 Pushup Challenge: Difference between revisions

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
Browse history interactively← Previous editNext edit →Content deleted Content addedVisualWikitext
Revision as of 01:02, 19 August 2016 edit03FSGT (talk | contribs)52 edits →References← Previous edit Revision as of 01:04, 19 August 2016 edit undo03FSGT (talk | contribs)52 edits →Initial successNext edit →
Line 14: Line 14:
The pushup aspect of the awareness campaign proved value in the organic growth of campaign's mission because it garnered much attention when the pushups were done in a public setting which ultimately led to people asking what the pushups were all about. This ongoing strategy combined with leveraging social media to maximize exposure ultimately led to mainstream adoption. The pushup aspect of the awareness campaign proved value in the organic growth of campaign's mission because it garnered much attention when the pushups were done in a public setting which ultimately led to people asking what the pushups were all about. This ongoing strategy combined with leveraging social media to maximize exposure ultimately led to mainstream adoption.


==Initial success== ==Initial Success==
As a rule, a supporter must press out 22 pushups to earn the privilege of wearing an Honor Ring™ which symbolizes a humbling physical act of commitment to support our veterans. No matter the setting or dress attire, the 22 pushups are demanded with integrity most of the time. In March 2014, Julie Hersh, President of and author of , learned about 22KILL and rightfully earned her personal Honor Ring™ by knocking out 22 pushups in a skirt and boots. The video was posted on Facebook and shared in a article posted on around the topic of veteran suicide. Julie Hersh's own son poked fun at her pushups stating that they did not count due to improper form spurred up a thread of comical comments of friends agreeing with her son's comments. This ultimately became the catalyst for the #22KILL #22PushupChallenge Campaign which for every video posted of them doing their 22 pushups for #22KILL maxed at $100,000. The campaign was a success which launched in March 28,2014 for a week with the deadline on April 4, 2014. More than tripling the goal of 22pushup videos posted, 22KILL immediately continued the momentum by launching a follow-on goal to reach in the same manner of posting videos of 22 pushups and challenging others. As a rule, a supporter must press out 22 pushups to earn the privilege of wearing an Honor Ring™ which symbolizes a humbling physical act of commitment to support our veterans. No matter the setting or dress attire, the 22 pushups are demanded with integrity most of the time. In March 2014, Julie Hersh, President of and author of , learned about 22KILL and rightfully earned her personal Honor Ring™ by knocking out 22 pushups in a skirt and boots. The video was posted on Facebook and shared in a article posted on around the topic of veteran suicide. Julie Hersh's own son poked fun at her pushups stating that they did not count due to improper form spurred up a thread of comical comments of friends agreeing with her son's comments. This ultimately became the catalyst for the #22KILL #22PushupChallenge Campaign which for every video posted of them doing their 22 pushups for #22KILL maxed at $100,000. The campaign was a success which launched in March 28,2014 for a week with the deadline on April 4, 2014. More than tripling the goal of 22pushup videos posted, 22KILL immediately continued the momentum by launching a follow-on goal to reach in the same manner of posting videos of 22 pushups and challenging others.


Revision as of 01:04, 19 August 2016

This article has an unclear citation style. The references used may be made clearer with a different or consistent style of citation and footnoting. (August 2016) (Learn how and when to remove this message)

The 22 Pushup Challenge, sometimes called the 22KILL Pushup Challenge #22KILL #22Pushups #22PushupChallenge, was an activity involving pressing out twenty-two pushups to promote awareness for veteran suicide prevention along with honoring military service members and veterans.

The viral awareness campaign gained traction and started to garner Hollywood celebrity support and participation in August 2016. Social media outlets like Twitter, instagram, and facebook news feeds began to be inundated with video posts of celebrities doing their 22 pushups and then challenging other celebrities, pro athletes, politicians, etc. -- ie Dwayne ‘The Rock’ Johnson, John Krasinski, Chris Pratt, Chris Evans, Scott Eastwood and others have posted videos of themselves completing the 22 pushups.

Origin

The original campaign was named #22KILL and was founded by an OEF Marine veteran named Andy Nguyen. The "Pushup Challenge" had first started in 2011 through the veteran nonprofit organization Nguyen started called Honor Courage Commitment, Inc. but later evolved in early 2013 by combining the pushup movement with the Thunder Road Film Project #Sweat4Vets campaign designed by Hollywood filmmakers Steven Grayhm, Charlie Bewley and Matt Dallas, targeted to raise awareness for veteran suicide and PTSD, social issues that are explored throughout their feature film Thunder Road (in development).

Campaign Elements

The introduction of the black 22KILL Honor Ring™ in October of 2013 which the founder along with a fellow Navy veteran Nick Ciolino who both brainstormed together sharing frustrations of commonly seeing the value of a veteran's honorable service and sacrifice for America's freedom go unrecognized. Nguyen took on a personal mission in creating a unique and universal symbol in an effort to subtly display a recognizable symbol of honor with an objective of connecting veteran advocates with each other (by noticing the ring on others in public). The originally idea was to name it "Black Trig" in reference to the tungsten/titanium black ring designed to be worn on the index finger or trigger finger of a veteran advocate or those who supported the cause. Both veterans and non-veterans who support the cause can earn an Honor Ring™ by committing to pressing out 22 pushups in honor for our military and the veterans who've served honorably.

The ring has proven to be a catalyst to opening a conversation among veterans, servicemen and women, and advocates while bridging the gap with civilians. Veteran Advocates commit to continuing educating others on veteran issues and connecting transitioning veterans with local resources or support programs designed to empower veterans after military service.

The pushup aspect of the awareness campaign proved value in the organic growth of campaign's mission because it garnered much attention when the pushups were done in a public setting which ultimately led to people asking what the pushups were all about. This ongoing strategy combined with leveraging social media to maximize exposure ultimately led to mainstream adoption.

Initial Success

As a rule, a supporter must press out 22 pushups to earn the privilege of wearing an Honor Ring™ which symbolizes a humbling physical act of commitment to support our veterans. No matter the setting or dress attire, the 22 pushups are demanded with integrity most of the time. In March 2014, Julie Hersh, President of Hersh Foundation and author of Struck By Living, learned about 22KILL and rightfully earned her personal Honor Ring™ by knocking out 22 pushups in a skirt and boots. The video was posted on Facebook and shared in a article posted on Psychology Today around the topic of veteran suicide. Julie Hersh's own son poked fun at her pushups stating that they did not count due to improper form spurred up a thread of comical comments of friends agreeing with her son's comments. This ultimately became the catalyst for the #22KILL #22PushupChallenge Campaign which Julie Hersh pledged to donate $100 for every video posted of them doing their 22 pushups for #22KILL maxed at $100,000. The campaign was a success which launched in March 28,2014 for a week with the deadline on April 4, 2014. More than tripling the goal of 22pushup videos posted, 22KILL immediately continued the momentum by launching a follow-on goal to reach 22 million pushups in the same manner of posting videos of 22 pushups and challenging others.

The "22" number was part of a statistic that was originally released through a case study done by the dept of Veteran Affairs in 2012, but since then have release an updated study showing the rate had fallen to "20" veteran suicides per day.

In the US, many people participated for the 22KILL nonprofit organization, and even in the UK, many people along with British troops participated in the #22KILL #22PushupChallenge.

Similar to the ALS #IceBucketChallenge, it encourages participants to be filmed doing 22 pushups and then nominating others to do the same. How the #22PushupChallege was different was that requesting donations was not a primary focus which may have alleviated any stresses of financial obligation to participate. The campaign also evolved and many participants committed to doing 22 pushups for 22 consecutive days and posting the videos on various social media platforms while including in the description of posts to include the hashtags #22Pushups #22KILL #22PushupChallenge working towards the goal of 22 million pushups.

Famous Early Adopters of the 22KILL Pushup Campaign to Support Veterans and Military

Timeline for Evolution of #22PushupChallenge

2011-2012

  • Honor Courage Commitment, Inc.(HCC) started a facebook campaign calling out supporters of veterans and military to post videos of them doing pushups.

2013

  • Honor Courage Commitment, Inc's pushup campaign collaborates with Thunder Road #Sweat4Vets campaign
  • #22KILL campaign launches in October 2013 introducing the 22KILL Honor Ring™ and 22 Pushup (challenge) campaign by demanding supporters and anyone who physically visited HCC/22KILL's headquarter offices in Dallas, TX to drop and push out 22 pushups to honor veterans and raise awareness to veteran suicide. Videos of people ranging from kids, women in dresses, Medal of Honor recipients in full dress, to UPS delivery men were consistently captured and shared on HCC's and 22KILL's social media pages.

2014

  • Julie Hersh of Hersh Foundation ignites the 22 pushup campaign by pledging $100,000 donation for videos of people doing 22 pushups posted hashtag 22kill (#22KILL)
  • Texas Rangers showing support for the 22KILL awareness campaign

2015

2016

  • Viral: Celebrities, Olympians, and politicians participate in 22-Pushup Challenge to raise awareness of veteran suicide

References

  1. "22 Push-Up Challenge hopes to save the lives of veterans".
  2. "Page Not Found - Los Angeles Times". {{cite web}}: Cite uses generic title (help)
  3. "Stars support vets through #22PushupChallenge".
  4. "22 Push-Up Challenge hopes to save the lives of veterans". Retrieved 18 August 2016.
  5. Hill, Libby. "Chris Evans and the Rock support our troops with the 22 Pushup Challenge". Retrieved 18 August 2016 – via LA Times.
  6. "Stars support vets through #22PushupChallenge". Retrieved 18 August 2016.
  7. "What Is the 22 Pushup Challenge? Raising Awareness for Veteran's Suicide Prevention". 17 August 2016. Retrieved 18 August 2016.
  8. Bruner, Raisa. "Watch Celebrities Crush the New Viral '22 Pushup Challenge'". Retrieved 18 August 2016.
  9. ^ Savvas, Laura (27 June 2016). "Hero British amputee soldiers in amazing challenge to combat military suicide". Retrieved 18 August 2016.
  10. https://www.linkedin.com/in/andrewknguyen
  11. "Andrew Nguyen, Veteran Advocate 22Kill Founder - Facebook". Retrieved 18 August 2016.