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{{refimprove|date=September 2014}}

{{Infobox video game
|title=Toontown Online
|image= ]
|caption=''Toontown Online'' official logo
|developer=]<br />]<ref>{{cite web|title=Games developed by Schell Games|url=http://www.schellgames.com/games/toontown/|accessdate=23 February 2014}}</ref><br />Frogchildren Studios<ref>{{cite web|title=Frogchildren Studios Games Artwork|url=http://www.frogchildren.com/w/distt.html|accessdate=24 February 2014}}</ref>
|publisher=]
|distributor=]
|designer=
|composer=], Cody Westheimer<ref name=workvsplay>{{cite web|title=Work vs. Play: The Story Behind Disney's Toontown Online|url=http://comradescornerblog.blogspot.com/2013/05/work-vs-play-story-behind-disneys.html|accessdate=20 December 2013}}</ref>
|series=
|engine= ]
|released='''Microsoft Windows'''{{vgrelease|NA|June 2, 2003}}'''Mac OS X'''{{vgrelease|NA|November 28, 2006}}
|genre= ]
|modes= ]
|platforms= ], ]
}}
'''''Toontown Online''''' was a ], developed by ] and published by the ].<ref name="pressrelease">{{cite press release |title=Disney's Toontown Online to Launch June 2003 |url=http://corporate.disney.go.com/wdig/online_releases/2003/2003_0505_wdig.html |deadurl=yes |location=North Hollywood, CA |publisher=The Walt Disney Company |date=2003-05-05|archiveurl=https://web.archive.org/web/20041127025937/http://corporate.disney.go.com/wdig/online_releases/2003/2003_0505_wdig.html |archivedate=2004-11-27 |accessdate=2014-05-30}}</ref> The beta game was released in the United States for PC on August 2001 and officially launched on June 2, 2003. Versions were released later in Japan and the United Kingdom in 2004, France and Germany in 2005, Brazil in 2006, and Southeast Asia in 2007.

''Toontown Online''{{'}}s story centers on an ongoing battle between a population of cartoon animals known as the Toons and a collection of business-minded robots known as the Cogs who are trying to take over the town. Players would choose and customize their own toon and go on to complete Toontasks, play mini-games, and fight the Cogs.

The game was positively received in general, attaining an aggregate score of 82 percent from ] and 81 percent from ]. Critics praised the game for its ability to incorporate aspects pleasurable for the whole family, such as team battling and mini-games; however, some reviewers criticized the game's repetitiveness in the long-run and failure to offer new content for veteran players. The game won several awards from numerous gaming websites and magazines, including ]{{'}}s MMORPG of the Year.

The ''Toontown Online'' online servers were shut down and/or merged over the years, with the final server to close being the United States (then merged with the United Kingdom) on September 19, 2013.<ref name="closed faq"/> A month before the closure, Disney released a statement that the company would be 'shifting its focus to other online and mobile play experiences, such as ] and a growing selection of mobile apps.'<ref name="bloomberg.com">{{cite web|title=Disney to Shutter 10-Year-Old Toontown Multiplayer Game|url=http://www.bloomberg.com/news/2013-08-21/disney-to-shutter-10-year-old-toontown-multiplayer-game.html|accessdate=22 January 2014}}</ref>
<!--Please read talk page before editing this section.-->

==Gameplay==
Players could create characters called "Toons". Players were able to customize their Toons in various shapes, colors, clothes and sizes, as well as their species, with choices consisting of cats, dogs, ducks, mice, pigs, rabbits, bears, horses and monkeys.

===Combat===
"Cogs" were the antagonists in-game, stylized to be corporate robots that wanted to take over the town to propagate business culture. Cogs came in four types: Bossbots, Lawbots, Cashbots, and Sellbots, each with increasing levels throughout the game that increased their health and damage.

Toons began with basic 'Gags' and a 15-point 'Laff' meter. Gags, rooted in old cartoon ] humor, were weapons used to destroy the Cogs in Cog battles. Each 'gag track' had Gags with different properties that could be unlocked by completing 'Toontasks', and each gag track would get progressively more powerful as toons used their gags more. The Laff meter functioned as ], representing how much damage toons could take from the Cogs before going 'sad' - in-game death. Cogs were battled using a timed ] with up to four Toons in a battle. Cogs could be fought on the streets of the game, in 'Cog buildings', or in their own designated 'Cog HQ'.

]

===Non-combat activities===
Playgrounds were the only areas of Toontown permanently safe from Cogs. In the playgrounds, Toons could regain lost Laff points, receive or complete toontasks unique to each playground, purchase gags, play trolley games, or go fishing. By completing toontasks, Toons would grow in strength through additional Laff points or new Gags. There was a playground in each "neighborhood" of Toontown. Each playground featured one of Disney's classic animated characters as a ]. These playgrounds consisted of the following: Toontown Central, Daisy Gardens, Donald's Dock, Minnie's Melodyland, The Brrrgh, Donald's Dreamland, Goofy's Speedway, and Chip & Dale's Acorn Acres.

Every Toontown Online account came with a player's estate. Each estate consisted of six houses for each Toon on the player's account. Players could customize their Toon's appearance and house with objects ordered from the in-game catalog in exchange for jellybeans, the in-game currency. Wardrobes held clothing and accessories that were not being worn. Other elements of estates included Doodles (pets), gardening, fishing, cannons.

Toontown offered non-combat activities for players to earn jellybeans, additional Laff points, and other bonuses that could be used in the game. These included trolley games (a collection of ]), fishing, gardening, kart racing, mini-golf and more.

===Online safety features===
''Toontown Online'' was marketed towards and developed towards all ages. Therefore, a chat restriction was placed on the game. Players could only chat using "SpeedChat", a list of pre-approved phrases set by Disney that the player could select. It included general English phrases, in-game strategy phrases, and, occasionally, seasonal phrases. Players could purchase more SpeedChat phrases using jellybeans. "SpeedChat Plus" and "True Friends" were introduced some time after the game's release, which had to be enabled using a parental account if the player was under 13 years of age. SpeedChat Plus allowed the player to type their own messages against a word filter developed by Disney; if a word was not allowed, it was replaced with an onomatopoeia of that player's Toon's species. True Friends allowed players to chat with a less-restrictive filter with certain friends who have shared a "True Friend code" with each other.<ref>{{cite web|title=The Untold History of Toontown’s SpeedChat|url=http://habitatchronicles.com/2007/03/the-untold-history-of-toontowns-speedchat-or-blockchattm-from-disney-finally-arrives/|accessdate=22 January 2014}}</ref>

==Distribution==

===Paid membership===
''Toontown Online'' featured two types of accounts: free accounts, and paid member accounts. Originally, free accounts were only allowed three days of unrestricted gameplay before being forced to pay for a membership.{{citation needed|date=July 2015}} This was changed in 2007 to allow free players to play for an unlimited time with certain restrictions on the game.{{citation needed|date=July 2015}} These restrictions originally meant that Toons were bound to the starting neighborhood (Toontown Central) and its buildings and streets, as well as Goofy Speedway where the racing events took place. Toons were also only allowed to complete Toontasks up until the final one that would allow them access to their third gag track.{{citation needed|date=July 2015}} This was changed to allow free players to roam in the streets of all the neighborhoods, and to complete the final Toontask for the third gag track. However, free players could still only enter buildings in Toontown Central and were not allowed to enter the Cogs HQs or Cog buildings outside of Toontown Central. Paid members were allowed complete and unrestricted gameplay for the duration of their subscription. Options included monthly, semi-annually, and annually subscriptions. This unlocked access to things such as house furniture, golfing, and access to Cog HQs & buildings outside of Toontown Central.

===CD-ROM===
Platform Publishing, a subsidiary company of ] that publishes games for third-party developers, announced on August 25, 2005 it had acquired rights to publish a ] version of ''Toontown Online'' for the ] and bring the game to online game consoles.<ref name="cdrom">{{cite press release |title=Disney's Toontown Goes To Retail This Fall |url=http://corporate.disney.go.com/wdig/online_releases/2005/2005_0825_disney.html |deadurl=yes |location=San Diego, CA, and North Hollywood, CA |publisher=The Walt Disney Company |date=2005-08-25 |archiveurl=https://web.archive.org/web/20051202171511/http://corporate.disney.go.com/wdig/online_releases/2005/2005_0825_disney.html |archivedate=2005-12-02 |accessdate=2014-05-30}}</ref><ref name=rights>{{cite web|last=Sinclair|first=Brendan|title=Toontown headed for consoles|url=http://www.gamespot.com/articles/toontown-headed-for-consoles/1100-6131990/|accessdate=30 March 2014|date=25 August 2005}}</ref><ref name=retail>{{cite web|last=Raiciu|first=Tudor|title=Disney's Toontown Goes To Retail This Fall|url=http://news.softpedia.com/news/Disney-s-Toontown-Goes-To-Retail-This-Fall-7010.shtml|accessdate=30 March 2014|date=26 August 2005}}</ref><ref name=platforms>{{cite web|title=Sony Online Entertainment's Platform Publishing Label Bringing Disney's 'Toontown Online' to Retail This Fall|url=http://www.prnewswire.com/news-releases/sony-online-entertainments-platform-publishing-label-bringing-disneys-toontown-online-to-retail-this-fall-55009307.html|publisher=PR Newswire|accessdate=30 March 2014|date=25 August 2005}}</ref> ''Toontown Online'' became available on CD for the PC on October 3, 2005.<ref name=pcrom>{{cite web|title=Platform Publishing Lets the Toons Out With Disney's Toontown Online|url=http://www.prnewswire.com/news-releases/platform-publishing-lets-the-toons-out-with-disneys-toontown-online-54869302.html|publisher=PR Newswire|accessdate=30 March 2014|date=3 October 2005}}</ref> This allowed players to play the game without downloading it onto their storage devices. This version came in a box set with two months of subscription, a poster, a game manual, and an in-game bonus.<ref>{{cite web|last=Marriott|first=Scott Alan|title=Disney's Toontown Online |url=http://www.allgame.com/game.php?id=48468|publisher=AllGame|accessdate=31 March 2014}}</ref> ''Toontown Online'' chose to create a CD that could be purchased in stores, due to customer insecurity when downloading and buying things online that they could not physically hold.<ref name="gamasutra.com">{{cite web|last=Goslin|first=Mike|title=Postmortem: Disney Online's Toontown|url=http://www.gamasutra.com/view/feature/130440/postmortem_disney_onlines_.php?print=1|publisher=Gamastura|accessdate=9 March 2014}}</ref>

==Closure==
On August 20, 2013, Disney announced that after 10 years of operation, ''Disney's Toontown Online'' was being shut down permanently on September 19, 2013.<ref name="bloomberg.com"/><ref name="closing news">{{cite web|title=Disney's Toontown Online: About Closing |url=http://toontown.go.com/closing |publisher=The Walt Disney Company |accessdate=30 March 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20130820194414/http://toontown.go.com/closing |archivedate=August 20, 2013 }}</ref> Subsequently, every player was given membership for the remaining time of the game. Seasonal and holiday celebrations and special in-game events took place in the time remaining. Recurring paid memberships were automatically cancelled, memberships could no longer be purchased and accounts could no longer be created.<ref name="closing news"/> The website was also updated with a closing FAQ.<ref name="closing faq">{{cite web|title=Disney's Toontown Online: Closing FAQ |url=http://toontown.go.com/closing-faq |publisher=The Walt Disney Company |accessdate=30 March 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20130910101914/http://toontown.go.com/closing-faq |archivedate=September 10, 2013 }}</ref>

The main Toontown Online website was not due for closure until another year. The game remained open for a month after the announcement, finally closing on the set date, September 19, 2013, at 11:59 A.M. Pacific Standard Time.<ref name="closed faq">{{cite web|title=Disney's Toontown Online: Closed FAQ |url=http://toontown.go.com/ |publisher=The Walt Disney Company |accessdate=30 March 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20140107004238/http://toontown.go.com/ |archivedate=January 7, 2014 }}</ref> After the game's closure, ''Toontown''{{'}}s website was updated with a new FAQ to help with billing support and inform users about the game's closure.<ref name="closed faq"/> Petitions are continuously signed by fans regardless of the closure. ''Toontown''{{'s}} site, toontown.go.com, now redirects to Disney's main site, ].

<!-- DO NOT ADD INFORMATION ON OTHER PRIVATE SERVERS IF THERE ISN'T A THIRD PARTY SOURCE TO COVER IT, SEE WP:WEIGHT -->
<!-- ALSO NOTE: THE ARTICLE'S MAIN FOCUS IS ON THE ORIGINAL TOONTOWN: PLEASE DO NOT ADD EXCESSIVE DETAIL ABOUT PRIVATE SERVERS -->
In response to the closure, former players have created multiple private servers of ''Toontown Online''. The most popular server, ''Toontown Rewritten'', is described by its developers as "a fan-made revival of Disney's Toontown Online, created using publicly available downloads and information made freely available to the general public."<ref>{{cite web|last1=Palmeri|first1=Christopher|title=Disney’s Defunct Toontown Remade by Unsanctioned Teen|url=http://www.bloomberg.com/news/2014-06-17/disney-s-defunct-toontown-remade-by-unsanctioned-teen.html|publisher=Bloomberg|accessdate=30 July 2014}}</ref>

==ToonFest==
:''Not to be confused with Walt Disney's Hometown Toonfest held annually in ].''<ref>{{cite press release | title = Ziggy Artist, Other Cartoonists, Gather For Tribute at Disney Birthplace | publisher = Walsh Public Relations | date = 2005-09-12 | url = http://www.24-7pressrelease.com/view_press_release.php?rID=8202 | accessdate = 2007-08-30 }}</ref>

Disney organized two real-life gatherings for ''Toontown'' fans called ToonFest. ToonFest included themed activities and games, trivia and costume contests, previews of upcoming features for the game, and developer Q&A panels.<ref name=tf365>{{cite web|title=Disney 365 - Toon Town Online's ToonFest|url=https://www.youtube.com/watch?v=flTmzXzvHmQ|publisher=The Walt Disney Company|accessdate=7 April 2014}}</ref><ref>{{cite web|title=Toontown Online Video - Toontfest|url=http://www.gametrailers.com/videos/fyrwuc/toontown-online-toonfest|publisher=GameTrailers|accessdate=7 April 2014}}</ref> The first gathering, ToonFest 2006, was held at the ] complex in ],<ref>{{cite press release|title=Thousands of 'Toons' to Gather at Disney Studios in Burbank for FirstEver 'ToonFest'; Disney Channel Stars Among Attendees at August 26th Fan Event Dedicated to Disney's Toontown Online |publisher=Disney Online, a division of the Walt Disney Internet Group |date=2006-08-25 |url=http://www.smartbrief.com/news/iab/industryBW-detail.jsp?id=90A8C966-D4F7-434C-8BF7-E4B912A3755B |accessdate=2007-08-30 |deadurl=yes |archiveurl=https://web.archive.org/web/20070927220437/http://www.smartbrief.com/news/iab/industryBW-detail.jsp?id=90A8C966-D4F7-434C-8BF7-E4B912A3755B |archivedate=September 27, 2007 }}</ref><ref name=tf>{{cite web|last=Dobson|first=Jason|title=Disney Celebrates Toontown Online With ToonFest|url=http://www.gamasutra.com/view/news/101406/Disney_Celebrates_Toontown_Online_With_ToonFest.php|publisher=Gamasutra|accessdate=6 April 2014|date=11 August 2006}}</ref> while ToonFest 2007 was held at ] in ].<ref>{{cite press release | title = Disney's Toontown Online Hosts ToonFest 2007 | publisher = Disney Online, a division of the Walt Disney Internet Group | date = 2007-08-04 | url = http://www.forbes.com/businesswire/feeds/businesswire/2007/08/04/businesswire20070804005025r1.html | accessdate = 2007-08-30 |archiveurl=https://web.archive.org/web/20071102235018/http://www.forbes.com/businesswire/feeds/businesswire/2007/08/04/businesswire20070804005025r1.html|archivedate=2007-11-02}}</ref><ref name=tf2007>{{cite web|title=ToonFest 2007 (Video)|url=https://www.youtube.com/watch?v=L_vWNTs7JOE|accessdate=7 April 2014}}</ref>

==Reception==
{{expand section|date=March 2014}}

{{Video game reviews
<!-- Aggregators -->
| GR = 82%<ref name=gr>{{cite web|title=Disney's Toontown Online for PC|url=http://www.gamerankings.com/pc/583306-disneys-toontown-online/index.html|publisher=GameRankings|accessdate=6 April 2014}}</ref>
| MC = 81%<ref name=metacritic>{{cite web|title=Disney's Toontown Online for PC Review|url=http://www.metacritic.com/game/pc/disneys-toontown-online|publisher=Metacritic|accessdate=6 April 2014}}</ref>
<!-- Reviews -->
| Allgame = {{Rating|3.5|5}}<ref name=ag>{{cite web|last=Deci|first=T.J.|title=Toontown Online Overview|url=http://www.allgame.com/game.php?id=43092&tab=overview|publisher=AllGame|accessdate=6 April 2014}}</ref>
| GameZone = 9/10<ref name=gz>{{cite web|title=Disney's Toontown Online PC Review|url=http://www.gamezone.com/reviews/2003/06/15/disney-s-toontown-online-pc-review|publisher=GameZone|date=15 June 2003|accessdate=6 April 2014}}</ref>
| PCF = 75%<ref name=pcformat>{{cite journal|journal=PC Format|date=August 2004|issue=164|page=91|accessdate=6 April 2014}}</ref>
| PCGUK = 83%<ref name=gamefaqs>{{cite web|title=Disney's Toontown Online Critic Reviews for PC|url=http://www.gamefaqs.com/pc/583306-disneys-toontown-online/critic|publisher=Gamefaqs|accessdate=8 October 2015}}</ref>
| PCGUS = 60%<ref name=pcgus>{{cite journal|journal=PC Gamer US|date=January 2005|issue=145|page=84|accessdate=6 April 2014}}</ref>
<!-- Custom reviewers -->
| rev1 = '']''
| rev1Score = 100%<ref name=cgm>{{cite journal|journal=Computer Games Magazine|date=March 2006|accessdate=6 April 2014}}</ref>
| rev2 = Game industry News
| rev2Score = {{Rating|4.5|5}}<ref name="gin"/>
| rev3 = GamerDad
| rev3Score = {{Rating|4.5|5}}<ref name=gdad>{{cite web|last=Anderson|first=Michael|title=GamerDad ToonTown Online PC|url=http://www.gamerdad.com/detail.cfm?itemID=2820|publisher=Bub Writing|accessdate=7 April 2014|archiveurl=https://web.archive.org/web/20060302091631/http://www.gamerdad.com/detail.cfm?itemID=2820|archivedate=2 March 2006|date=23 November 2005}}</ref>
| rev4 = '']''
| rev4Score = {{Rating|3|5}}<ref name="PCMag">{{cite book|author=Dan Costa|title=PC Magazine|url=https://books.google.com/books?id=obIjMkOrQ4QC&pg=PA158|date=28 October 2003|publisher=Ziff Davis, Inc.|pages=158–|issn=0888-8507}}</ref>
}}

===Awards and nominations===
{| class="wikitable" border="1"
|-
! Year
! Association
! Award
! Category
! Result
! Ref
|-
| rowspan="8" | 2003
| ]
| ] <br>PC Massively Multiplayer/Persistent <br>World Game of the Year Award
| Games
| {{nominated}}
|<ref>{{cite web|title=D.I.C.E. Awards By Video Game Details|url=http://www.interactive.org/games/video_game_details.asp?idAward=2003&idGame=476|publisher=Academy of Interactive Arts & Sciences|accessdate=13 March 2014}}</ref>
|-
| Children's Software Revue
| All Star Software Award
| Games
| {{won}}
|<ref>{{cite journal|journal=Children's Software Revue|date=July–August 2003|volume=11|series=4|issue=60}}</ref><ref name="csr">{{cite press release |title=Disney's Toontown Online Receives All Star Software Award from Children's Software Revue Magazine |url=http://corporate.disney.go.com/wdig/online_releases/2003/2003_0902_wdig.html |deadurl=yes |location=North Hollywood, CA |publisher=The Walt Disney Company |date=2003-09-02 |archiveurl=https://web.archive.org/web/20041126165940/http://corporate.disney.go.com/wdig/online_releases/2003/2003_0902_wdig.html |archivedate=2004-11-26 |accessdate=2014-05-30}}</ref>
|-
| ]
| MMORPG Game of the Year
| Online Games
| {{won}}
|<ref>{{cite journal|title=Game of the Year Awards|journal=Computer Gaming World|date=March 2004|issue=236|page=63|url=http://www.cgwmuseum.org/galleries/issues/cgw_236.pdf#page=63|accessdate=14 March 2014}}</ref>
|-
| Game industry News
| Family Game of the Year
| Games
| {{won}}
| <ref name=gin>{{cite web|last=Crowe|first=Greg|title=Review: Disney's Toontown Online|url=http://www.gameindustry.com/review/item.asp?id=23|publisher=Game industry News|accessdate=6 April 2014|archiveurl=https://web.archive.org/web/20140313134858/http://www.gameindustry.com/review/item.asp?id=23|archivedate=13 March 2014|date=29 December 2003}}</ref>
|-
| ]
| Silver Honor
| Online Video Games
| {{won}}
|<ref>{{cite web|last=Oldenburg|first=Don|title=Parents' Choice Silver Honor Disney Toontown Online Review|url=http://www.parents-choice.org/product.cfm?product_id=13147&StepNum=1&award=aw|publisher=Parents' Choice|accessdate=11 March 2014}}</ref>
|-
| ]
| ] Outstanding Website
| Game Site
| {{won}}
|<ref>{{cite web|title=Toontown Online Team wins 2003 WebAward for Toontown|url=http://www.webaward.org/winner.asp?eid=671#.UyjqJP38_B0|publisher=Web Marketing Association|accessdate=13 March 2014}}</ref>
|-
| rowspan="2" | ]
| ]
| Games
| {{nominated}}
|<ref>{{cite web|title=Games The Webby Awards Gallery|url=http://winners.webbyawards.com/2003/web/general-website/games/disneys-toontown-online|publisher=The Webby Awards|accessdate=13 March 2014}}</ref>
|-
| ] People's Voice
| Youth
| {{won}}
|<ref>{{cite web|title=Youth The Webby Awards Galley|url=http://winners.webbyawards.com/2003/web/general-website/youth/disneys-toontown-online|publisher=The Webby Awards|accessdate=13 March 2014}}</ref><ref name="youth">{{cite press release |title=Disney's Toontown Online Receives People's Voice Webby Award in Kid's Category |url=http://corporate.disney.go.com/wdig/online_releases/2003/2003_0609_wdig.html |deadurl=yes |location=North Hollywood, CA |publisher=The Walt Disney Company |date=2003-06-09 |archiveurl=https://web.archive.org/web/20060509060654/http://corporate.disney.go.com/wdig/online_releases/2003/2003_0609_wdig.html |archivedate=2006-05-09 |accessdate=2014-05-30}}</ref>
|-
| 2004
| ]
| ] Outstanding Website
| Game Site
| {{won}}
|<ref>{{cite web|title=Disney's Toontown Online wins 2004 WebAward for Disney's Toontown Online|url=http://www.webaward.org/winner.asp?eid=2499#.UyoR8_38_B0|publisher=Web Marketing Association|accessdate=13 March 2014}}</ref>
|-
| rowspan="4" | 2005
| ]
| ] Outstanding Website
| Game Site
| {{won}}
|<ref>{{cite web|title=Disney's Toontown Online wins 2005 WebAward for Disney's Toontown Online|url=http://www.webaward.org/winner.asp?eid=3801#.UyoSUP38_B0|publisher=Web Marketing Association|accessdate=13 March 2014}}</ref>
|-
| rowspan="2" | ]
| ]
| Games
| {{nominated}}
|<ref>{{cite web|title=Games The Webby Awards Gallery|url=http://winners.webbyawards.com/2005/web/general-website/games/honorees|publisher=The Webby Awards|accessdate=11 March 2014}}</ref>
|-
| "Webby Worthy Selection"
| Games
| {{won}}
| {{citation needed|date=March 2014}}
|-
| WiredKids
| Safe Gaming Award
| Computer Games
| {{won}}
|<ref>{{cite web|title=Teenangels: the award-winning cybersafety expert group, Computer Games|url=http://teenangels.org/parents/computer_games.html|publisher=WiredSafety|accessdate=13 March 2014}}</ref><ref name="wired">{{cite press release |title=Disney Online Awarded Best of the Web and Safe Gaming Honors at Fifth Annual WiredKids Summit |url=http://corporate.disney.go.com/wdig/online_releases/2005/2005_0525_disney.html |deadurl=yes |location=North Hollywood, CA |publisher=The Walt Disney Company |date=2005-05-25 |archiveurl=https://web.archive.org/web/20051206105156/http://corporate.disney.go.com/wdig/online_releases/2005/2005_0525_disney.html |archivedate=2005-12-06 |accessdate=2014-05-30}}</ref>
|-
| rowspan="2"| 2006
| ]
| ] Game Site Standard of Excellence
| Game Site
| {{won}}
|<ref>{{cite web|title=Disney Online, Premium Products wins 2006 WebAward for Disney's Toontown Online|url=http://www.webaward.org/winner.asp?eid=5724#.Uyjo6P38_B1|publisher=Web Marketing Association|accessdate=18 March 2014}}</ref>
|-
| ]
| ]
| Games
| {{nominated}}
|<ref>{{cite web|title=Games The Webby Awards Gallery|url=http://winners.webbyawards.com/2006/web/general-website/games/toontown-online|publisher=The Webby Awards|accessdate=13 March 2014}}</ref>
|-
| rowspan="2"| 2007
| iParenting Media Awards
| Greatest Products Award Winner
| Video Games
| {{won}}
| {{citation needed|date=March 2014}}
|-
| ]
| ] Outstanding Website
| Game Site
| {{won}}
| <ref>{{cite web|title=Walt Disney Internet Group wins 2007 WebAward for Disney's Toontown Online|url=http://www.webaward.org/winner.asp?eid=9248#.UyoSif38_B0|publisher=Web Marketing Association|accessdate=13 March 2014}}</ref>
|-
| 2009
| Parent Tested Parent Approved
| Seal of Approval
| Website
| {{won}}
| <ref>{{cite web|title=Parent Tested Parent Approved Disney Toontown Online|url=http://ptpa.com/product/disneys-toontown-online/|publisher=Parent Tested Parent Approved|accessdate=13 March 2014}}</ref>
|-
|}

==References==
{{reflist|30em}}

==External links==
<!-- Adding tons of defunct links is against Misplaced Pages's guidelines -->
* {{moby game|id=/toontown-online/|name=''Toontown Online''}}

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2003 video game
Toontown Online
Toontown Online official logo
Developer(s)Disney Interactive
Schell Games
Frogchildren Studios
Publisher(s)The Walt Disney Company
Composer(s)Jamie Christopherson, Cody Westheimer
EnginePanda3D
Platform(s)Microsoft Windows, Mac OS X
ReleaseMicrosoft Windows
  • NA: June 2, 2003
Mac OS X
  • NA: November 28, 2006
Genre(s)Massively multiplayer online role-playing
Mode(s)Multiplayer

Toontown Online was a massively multiplayer online role-playing game, developed by Disney Interactive and published by the Walt Disney Company. The beta game was released in the United States for PC on August 2001 and officially launched on June 2, 2003. Versions were released later in Japan and the United Kingdom in 2004, France and Germany in 2005, Brazil in 2006, and Southeast Asia in 2007.

Toontown Online's story centers on an ongoing battle between a population of cartoon animals known as the Toons and a collection of business-minded robots known as the Cogs who are trying to take over the town. Players would choose and customize their own toon and go on to complete Toontasks, play mini-games, and fight the Cogs.

The game was positively received in general, attaining an aggregate score of 82 percent from GameRankings and 81 percent from Metacritic. Critics praised the game for its ability to incorporate aspects pleasurable for the whole family, such as team battling and mini-games; however, some reviewers criticized the game's repetitiveness in the long-run and failure to offer new content for veteran players. The game won several awards from numerous gaming websites and magazines, including Computer Gaming World's MMORPG of the Year.

The Toontown Online online servers were shut down and/or merged over the years, with the final server to close being the United States (then merged with the United Kingdom) on September 19, 2013. A month before the closure, Disney released a statement that the company would be 'shifting its focus to other online and mobile play experiences, such as Club Penguin and a growing selection of mobile apps.'

Gameplay

Players could create characters called "Toons". Players were able to customize their Toons in various shapes, colors, clothes and sizes, as well as their species, with choices consisting of cats, dogs, ducks, mice, pigs, rabbits, bears, horses and monkeys.

Combat

"Cogs" were the antagonists in-game, stylized to be corporate robots that wanted to take over the town to propagate business culture. Cogs came in four types: Bossbots, Lawbots, Cashbots, and Sellbots, each with increasing levels throughout the game that increased their health and damage.

Toons began with basic 'Gags' and a 15-point 'Laff' meter. Gags, rooted in old cartoon slapstick humor, were weapons used to destroy the Cogs in Cog battles. Each 'gag track' had Gags with different properties that could be unlocked by completing 'Toontasks', and each gag track would get progressively more powerful as toons used their gags more. The Laff meter functioned as health meter, representing how much damage toons could take from the Cogs before going 'sad' - in-game death. Cogs were battled using a timed turn-based combat system with up to four Toons in a battle. Cogs could be fought on the streets of the game, in 'Cog buildings', or in their own designated 'Cog HQ'.

A Toon in Toontown Central, the first playground available in-game.

Non-combat activities

Playgrounds were the only areas of Toontown permanently safe from Cogs. In the playgrounds, Toons could regain lost Laff points, receive or complete toontasks unique to each playground, purchase gags, play trolley games, or go fishing. By completing toontasks, Toons would grow in strength through additional Laff points or new Gags. There was a playground in each "neighborhood" of Toontown. Each playground featured one of Disney's classic animated characters as a non-player character. These playgrounds consisted of the following: Toontown Central, Daisy Gardens, Donald's Dock, Minnie's Melodyland, The Brrrgh, Donald's Dreamland, Goofy's Speedway, and Chip & Dale's Acorn Acres.

Every Toontown Online account came with a player's estate. Each estate consisted of six houses for each Toon on the player's account. Players could customize their Toon's appearance and house with objects ordered from the in-game catalog in exchange for jellybeans, the in-game currency. Wardrobes held clothing and accessories that were not being worn. Other elements of estates included Doodles (pets), gardening, fishing, cannons.

Toontown offered non-combat activities for players to earn jellybeans, additional Laff points, and other bonuses that could be used in the game. These included trolley games (a collection of minigames), fishing, gardening, kart racing, mini-golf and more.

Online safety features

Toontown Online was marketed towards and developed towards all ages. Therefore, a chat restriction was placed on the game. Players could only chat using "SpeedChat", a list of pre-approved phrases set by Disney that the player could select. It included general English phrases, in-game strategy phrases, and, occasionally, seasonal phrases. Players could purchase more SpeedChat phrases using jellybeans. "SpeedChat Plus" and "True Friends" were introduced some time after the game's release, which had to be enabled using a parental account if the player was under 13 years of age. SpeedChat Plus allowed the player to type their own messages against a word filter developed by Disney; if a word was not allowed, it was replaced with an onomatopoeia of that player's Toon's species. True Friends allowed players to chat with a less-restrictive filter with certain friends who have shared a "True Friend code" with each other.

Distribution

Paid membership

Toontown Online featured two types of accounts: free accounts, and paid member accounts. Originally, free accounts were only allowed three days of unrestricted gameplay before being forced to pay for a membership. This was changed in 2007 to allow free players to play for an unlimited time with certain restrictions on the game. These restrictions originally meant that Toons were bound to the starting neighborhood (Toontown Central) and its buildings and streets, as well as Goofy Speedway where the racing events took place. Toons were also only allowed to complete Toontasks up until the final one that would allow them access to their third gag track. This was changed to allow free players to roam in the streets of all the neighborhoods, and to complete the final Toontask for the third gag track. However, free players could still only enter buildings in Toontown Central and were not allowed to enter the Cogs HQs or Cog buildings outside of Toontown Central. Paid members were allowed complete and unrestricted gameplay for the duration of their subscription. Options included monthly, semi-annually, and annually subscriptions. This unlocked access to things such as house furniture, golfing, and access to Cog HQs & buildings outside of Toontown Central.

CD-ROM

Platform Publishing, a subsidiary company of Sony Online Entertainment that publishes games for third-party developers, announced on August 25, 2005 it had acquired rights to publish a CD version of Toontown Online for the PC and bring the game to online game consoles. Toontown Online became available on CD for the PC on October 3, 2005. This allowed players to play the game without downloading it onto their storage devices. This version came in a box set with two months of subscription, a poster, a game manual, and an in-game bonus. Toontown Online chose to create a CD that could be purchased in stores, due to customer insecurity when downloading and buying things online that they could not physically hold.

Closure

On August 20, 2013, Disney announced that after 10 years of operation, Disney's Toontown Online was being shut down permanently on September 19, 2013. Subsequently, every player was given membership for the remaining time of the game. Seasonal and holiday celebrations and special in-game events took place in the time remaining. Recurring paid memberships were automatically cancelled, memberships could no longer be purchased and accounts could no longer be created. The website was also updated with a closing FAQ.

The main Toontown Online website was not due for closure until another year. The game remained open for a month after the announcement, finally closing on the set date, September 19, 2013, at 11:59 A.M. Pacific Standard Time. After the game's closure, Toontown's website was updated with a new FAQ to help with billing support and inform users about the game's closure. Petitions are continuously signed by fans regardless of the closure. Toontown's site, toontown.go.com, now redirects to Disney's main site, disney.com.

In response to the closure, former players have created multiple private servers of Toontown Online. The most popular server, Toontown Rewritten, is described by its developers as "a fan-made revival of Disney's Toontown Online, created using publicly available downloads and information made freely available to the general public."

ToonFest

Not to be confused with Walt Disney's Hometown Toonfest held annually in Marceline, Missouri.

Disney organized two real-life gatherings for Toontown fans called ToonFest. ToonFest included themed activities and games, trivia and costume contests, previews of upcoming features for the game, and developer Q&A panels. The first gathering, ToonFest 2006, was held at the Walt Disney Studios complex in Burbank, California, while ToonFest 2007 was held at Walt Disney World in Orlando, Florida.

Reception

This section needs expansion. You can help by adding to it. (March 2014)
Reception
Aggregate scores
AggregatorScore
GameRankings82%
Metacritic81%
Review scores
PublicationScore
AllGame
GameZone9/10
PC Format75%
PC Gamer (UK)83%
PC Gamer (US)60%
Computer Games Magazine100%
Game industry News
GamerDad
PC Magazine

Awards and nominations

Year Association Award Category Result Ref
2003 Academy of Interactive Arts & Sciences Annual Interactive Achievement Award
PC Massively Multiplayer/Persistent
World Game of the Year Award
Games Nominated
Children's Software Revue All Star Software Award Games Won
Computer Gaming World MMORPG Game of the Year Online Games Won
Game industry News Family Game of the Year Games Won
Parents' Choice Foundation Silver Honor Online Video Games Won
Web Marketing Association WebAward Outstanding Website Game Site Won
The Webby Awards Webby Award Games Nominated
Webby Award People's Voice Youth Won
2004 Web Marketing Association WebAward Outstanding Website Game Site Won
2005 Web Marketing Association WebAward Outstanding Website Game Site Won
The Webby Awards Webby Award Games Nominated
"Webby Worthy Selection" Games Won
WiredKids Safe Gaming Award Computer Games Won
2006 Web Marketing Association WebAward Game Site Standard of Excellence Game Site Won
The Webby Awards Webby Award Games Nominated
2007 iParenting Media Awards Greatest Products Award Winner Video Games Won
Web Marketing Association WebAward Outstanding Website Game Site Won
2009 Parent Tested Parent Approved Seal of Approval Website Won

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External links

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