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| It is an important tradition of Milliyet to keep warm ties with the society. To this end, Milliyet writes rejuvenated the project coined as “Milliyet Caravan back in 17 August 1958 and visited all the regions of Turkey, once a year starting from 2001, to listen and write about the difficulties and expectations of locals. | It is an important tradition of Milliyet to keep warm ties with the society. To this end, Milliyet writes rejuvenated the project coined as “Milliyet Caravan back in 17 August 1958 and visited all the regions of Turkey, once a year starting from 2001, to listen and write about the difficulties and expectations of locals. | ||
| ==The Product== | |||
| Consumed every morning in a short time, the newspaper has one of the shortest shelf lives among the FMCG products. A newspaper needs to be reborn everyday, present a difference from the day before, yet preserve its principles. | |||
| A giant sentence on the façade of the headquarters of Milliyet at the Doğan Medya Center specifies this target clearly and with determination. “We have only one objective: to reassure the trust you have put upon us every morning”. | |||
| In spite of its slant towards politics, economy, foreign news and sports, Milliyet gives great importance to quickly absorb and reflect the everyday life developments to its readers, including those in arts & culture and education. | |||
| Milliyet’s supplemensts, including Milliyet Otomobil (automotives), arabam.com (automotives), Milliyet Emlak (property) and Milliyet Kariyerin (HR), have the mutual characteristic of being references for the readers. Milliyet Rehber, is and important publication to set the agenda for the whole week. Milliyet Sanat has been long recognised as the most prestigious monthly magazine of its kind, in Turkey, covering plethora of subjects from music to plastic arts and literature. Published on Wednesdays the adolescent magazine Salsa and childrens’ magazine Miço remain leading publications in their respective markets. | |||
| Milliyet Saturday prepares its readers to a pleasant weekend with interviews, shopping, fashion, weekly astrology, music, cinema, theatre news and crosswords supplement. Targeting everyone who would like to enjoy the last day of the week, Milliyet Sunday presents a colourful newspaper featuring interviews, comments from famous writers, arts & culture, gastronomy, health subjects and crosswords supplement. | |||
| Successfully building on the newspaper and internet synergy, Milliyet safeguards its leading position in the fastest developing issues of online property and automotive sales, in addition to sharing last minute news with its readers on a 24 hour basis. | |||
| Successfully implementing the synergy between the newspaper and the Internet, Milliyet preserves its leadership in online property and automotive sales markets, in addition to being with its readers through 7/24 last minute news. | |||
| ==Latest Developments== | ==Latest Developments== | ||
Revision as of 11:00, 19 October 2006
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Milliyet (Nationality in Turkish) is a major Turkish daily newspaper founded in 1950.
On February 1, 1979, its editor, Abdi İpekçi, was murdered by Mehmet Ali Ağca, who would later try to assassinate the Pope.
Since 1994, Milliyet has transformed its stable journalism established by Abdi İpekçi for an editorial line akin with that of Hürriyet. It portrays itself as a left-wing newspaper but is highly nationalist. Milliyet is a strong opponent of the ruling AK Party, though some columnists like Taha Akyol openly support the government. Milliyet is published by the same media conglomerate, Doğan Medya, which publishes Hürriyet and Radikal. There is a tremendous amount of overlap among the daily coverage, such as identical articles and photographs.
History
Milliyet came to publishing life at the Nuri Akca press in Babiali as a daily private newspaper on 3 May 1950. Its owner was Ali Naci Karacan.
For a number of years the person who made his mark on the paper as the editor in chief was the colossal name of Turkish press, Abdi Ipekci. Ipekci managed to raise the standards of the Turkish press by introducing his journalistic criteria. Ipekci was assassinated by a terrorist on 1 February 1979, at the age of 50.
In 1980, the Karacan family relinquished the flag to Aydin Dogan. Taking his first step into the press industry exactly a quarter of a century ago, Aydin Dogan remains in the masthead since 6 October 1980 as the owner of the newspaper. Milliyet, under the proprietorship of Mr. Aydın Doğan and his family, continues its corporate journey from tradition to future.
Campaigning for a cause and competitions are among the most important milestones in the history of Milliyet. Furthermore, with its social responsibility mission, Milliyet has formed a special relationship with the Turkish public by breaking the traditional mould of being a newspaper.
By organising such events as Miss Turkey in 1996, in addition to starting such competitions as Knowledge and Culture Competition among primary schools in 1996, Music and Folklore Competition among high schools in 1967, and Crosswords Competition Turkey in 1972, Milliyet continued this tradition for many years.
It is possible to generate an exhaustive list of social responsibility projects conducted by Milliyet. Among these, the Dardanelles Memorial campaign, in 1958, is an important first. Campaigns for Varto earthquake victims, Gediz earthquake houses and aid for village schools are among the others.
To increase public vigilance in order to fight corruption, the “Clean Society” campaign started by Milliyet in 1996 can be shown as among the activities that has left a mark.
It is an important tradition of Milliyet to keep warm ties with the society. To this end, Milliyet writes rejuvenated the project coined as “Milliyet Caravan back in 17 August 1958 and visited all the regions of Turkey, once a year starting from 2001, to listen and write about the difficulties and expectations of locals.
Latest Developments
An analysis of world employment figures would indicate that Turkey, with 45.8%, is well below the OECD and EU averages. In the light of the realities of Turkey and with the slogan “The right person for the right job from the right medium”, Milliyet Kariyerim has the objective of finding solutions the the country’s important problems of employment and education
Considering the fact that 1 million girls are deprived of schooling in Turkey for social and/or economic reasons in the 21st century, Milliyet started a mass mobilisation on 23 April 2005 with the “Dad Send me to School” campaign. To this end, the NGOs, local government institutions, politicians, universities, business persons, celebrities, sports persons, civil authorities and schools are motivated.
In addition to commencing a financial support drive following identification of problems associated with sending girls to school, work is done to develop social consciousness and to solve structural problems.
Realising the importance given by the society to sports, Milliyet is the only newspaper to diytribute a biweekly sports tabloid in addition to its daily sports pages.
Introduced in 1986,the Ernst & Young Entrepreneur of the Year is the first, the only and the most comprehensive business award program, recognising the most successful young entrepreneurs in the world. the competition’s Turkish leg was initiated in 2004 through a cooperation between Milliyet and Ernst & Young Turkey.
Promotion
Bringing a new dimension to promotion, Milliyet has allowed newspaper readers to form their personal libraries by giving quality publications. In 1993, Milliyet set a record by distributing “Grand Laurousse” encyclopaedia to 1,136,138 readers.
Milliyet continues this tradition today. As a result, the publications such as “The Contemporary Turkish History”, “Encyclopaedia of Turkish Cities”, “Bilkent Encyclopaedia of Basic Primary Education”, “World’s Wonders” and “Great World Atlas” have generated high interest. Brand Values Readers with high level of education who consume culture prefer Milliyet. The fact that Milliyet features the highest proportion of university graduates among its audience is an indication of the newspapers’ achievement of quality reader targets.
Milliyet is the sole representative in Turkey of what is know in the West as “quality paper”, a term used to define “distinguished newspapers”.
Reliability emanating from the strong commitment to profession ethics as well as to honest and objective journalism is among the most important pillar in Milliyet’s brand value.
BIAK data indicate that Milliyet is the newspaper that the readers in Turkey devote the longest reading time.
As a newspapers that is devoted to its constitution and profession ethics, reliable, progressive, bold, and effective, Milliyet, featuring effective columnists and expert reporters, has the characteristic of always being the first choice among the opinion leaders
Market
While defining the market positioning of the newspapers various criteria are taken into account. The circulation, point of view, area of expertise, and target audience are among the most popular reference criteria, considered in the classification of newspapers.
Milliyet’s difference in the market stems from the fact that it acquires its identity from the most basic journalistic ethics by digressing from these classification standards. Milliyet derives its identity and brand value from its “reliability”, an integral and a defining part of the newspaper.
Incorporated into Milliyet’s logo, the “Reliability in press” statement, situated adjacent to the torch that represents enlightenment, announces Milliyet’s claim to be different in the most striking manner. When “reliability” is mentioned in the Turkish press, the first name springs to mind is Milliyet.
There is a direct relationship between Milliyet’s reliability and the quality of its audience. The underlying factor is that Milliyet’s readership profile represents a better educated cross section compared to general Turkish population.
The results of Turkish Press Readership Research, coordinated by BIAK (Press Followers Research Committee), confirms this fact. According to BIAK data, for example, Milliyet surpasses all its competitors regarding the university graduate, ABC socio-economic status (SES) reader group.
An important portion of Milliyet’s readership profile is comprised of young adults. Female readers represent a considerable share of the profile. Once again according to BIAK figures, Milliyet unconditionally dominates its competitors in terms of female reader proportion within the ABC1 SES.
BIAK data also draws attention to the fact that Milliyet features a reader profile structure predominantly from high and middle income group.
Success Stories
Leaving 55 years of publishing experience behind, Milliyet distinguishes itself as a half a century example of successfully implementing a corporate culture, while preserving the traditions within its own industry.
Maintaining its traditional values, Milliyet defends its mass newspaper identity without any concessions on quality and proves how a publication can be a mass medium and not resort to the ease of populism. In other words, Milliyet’s principal success depends on the solid synthesis between quality of journalism and being a mass medium.
This point is proven by the fact that Milliyet’s journalists have accumulated over 1,000 awards in the field of journalism to date. In addition, Milliyet, as an institution, has won over 250 awards, 18 of which had been in an international scale.
As a newspaper introducing the firsts in the Turkish press, Milliyet has continuously paved new tracks in journalism. Milliyet is the first newspaper to publish “education”, “economy”, “foreign news” and “humour” pages in Turkey. Furthermore, by noticing the importance of sports, it has formed an important tradition in Turkish newspaper publishing by allocating large space to sports news.
In the past half a century, the most important social responsibility project conducted by Milliyet is the “Dad Send Me to School” campaign, started on 23 April 2005, aiming to achieve schooling of young girls who have been deprived of education in Asia Minor. With the 10 million YTL funds raised as part of this campaign in a short time frame of just 4 months, 12 girl’s dormitories have been built particularly in the South East of Turkey, as well as other regions, in addition to over 2,000 scholarships awarded.
Milliyet has been in the forefront of the Internet revolution in Turkish press by becoming the first newspaper to feature an online edition. Today, Milliyet’s web site has the distinction of being the most visited and the most trusted news site in Turkey.
In the past two decades, the most important development in the world of journalism is the supervision of newspapers by their readers. Milliyet has become the first newspaper to introduce an “ombudsman” or “readers’ representative” in Turkey.
Achieving a first in 1997, Milliyet’s sports service won the “International Fair Play Award” for clean sports, accurate news and honest publishing.
Milliyet actively represents Turkey in the World Association of Newspapers (WAN), formed in 1958 to protect press freedom and develop cooperation among its members. In 2004, Milliyet successfully played the host to the 57th WAN congress held in Istanbul.
In order to support both the young and more seasoned creatives in the Turkish Advertising industry, Milliyet became the Turkish representative for the Cannes Lions International Advertising Festival, the most prestigious advertising organisation in the world. In this framework, Milliyet serves as a bridge between the Turkish advertising industry and the international advertising community.
Did you know?
Milliyet’s readers have been electing the sports personality of the year since 1954. Based on public votes, the “Sports Personality of the year” is the most prestigious award of its kind in Turkey.
Since its maiden issue on 7 October 1972, Mico has become the weekly magazine of choice among the children. It is the most read publication of its kind in the country, boasting a circulation of 50,000 copies. Targeted towards teenage girls, Salsa with over 100,000 weekly circulation, is Turkey’s top selling adolescent magazine.
Conscious of its responsibilities towards the country and its own industry, Milliyet organises Abdi İpekçi journalism, Örsan Öymen social sciences, Haldun Taner short story awards since 1985. Milliyet awards remain as the highest accolades among science, culture and communication fields.
Since its online debut in 1996, Milliyet’s web site is the most visited news site in Turkey.
See also
External links
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