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| With few exceptions, such as '']'', the ] and the ], it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. ] targets women and ] targets youth. Sports channels, for example, ], ], ], and ], target the niche market of sports enthusiasts.{{Citation needed|reason=For named programs, networks, and statements about them.|date=August 2018}} | With few exceptions, such as '']'', the ] and the ], it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. ] targets women and ] targets youth. Sports channels, for example, ], ], ], and ], target the niche market of sports enthusiasts.{{Citation needed|reason=For named programs, networks, and statements about them.|date=August 2018}} | ||
| ==Benefit== | |||
| The benefit of niche marketing is that it gives a sense of differentiation , uniqueness and resonate with a distinct set of customers. Rather than offering the same types of product or service , a brand can stand out , become ore valuable and build a long lasting connection with the ideal audience. <ref></ref> https://blog.alexa.com/niche-marketing/ | |||
| ==Notes== | ==Notes== | ||
Revision as of 08:58, 10 January 2019
A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.
Every product cannot be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses.
In practice, product vendors and trade businesses are commonly referred to as mainstream providers or narrow demographics niche market providers (colloquially shortened to just niche market providers). Small capital providers usually opt for a niche market with narrow demographics as a measure of increasing their financial gain margins.
The final product quality (low or high) is not dependent on the price elasticity of demand, but the specific needs that the product is aimed to satisfy and, in some cases, aspects of brand recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status).
Niche audience
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Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the post-network era, and niche audiences are now in much greater control of what they watch. In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.
With few exceptions, such as American Idol, the Super Bowl and the Olympics, it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. Lifetime targets women and MTV targets youth. Sports channels, for example, STAR Sports, ESPN, STAR Cricket, and Fox Sports, target the niche market of sports enthusiasts.
Benefit
The benefit of niche marketing is that it gives a sense of differentiation , uniqueness and resonate with a distinct set of customers. Rather than offering the same types of product or service , a brand can stand out , become ore valuable and build a long lasting connection with the ideal audience. Cite error: There are <ref> tags on this page without content in them (see the help page). https://blog.alexa.com/niche-marketing/
Notes
- The pronunciation of "niche" is more commonly either \ nich \ (rhymes with pitch) or \ neesh \ — see entry at Merriam Webster Online.
References
- "3 Rules for Niche Marketing". Entrepreneur. Retrieved 2012-07-09.
- Chandler, Daniel; Munday, Rod (2011). A Dictionary of Media and Communication (1st ed.). New York: Oxford University Press. pp. 290, 295, 421. ISBN 978-0-19-956875-8.
- Lotz, A. (2007), The Television will be revolutionized, pg 180