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File:Jolly j.jpg
James Allard, in 2001
J Allard, in 2006

J Allard (his real name; formerly James Allard) (b. 1968-9) is a Corporate Vice President and the Chief XNA Architect at Microsoft. He also oversaw Microsoft's first foray into the video game industry, the Xbox. Allard oversees all design and engineering for the Xbox console, peripherals, Microsoft's multiplayer online service Xbox Live, as well as development tools for video game developers. His responsibilities for Xbox carried over to Microsoft's 2005 video game console, the Xbox 360.

He is known in the software field for his historic memo about the coming rise of the Internet sent to Microsoft leaders in 1995 titled Windows: The Next Killer Application on the Internet, reshaping the direction of the entire company. A Boston University graduate with a bachelor's degree in computer science, Allard has also been known to play The Game as part of Team Pink. On Xbox Live, Allard's Gamertag is "HiroProtagonist".

Allard is overseeing development of the recently announced Microsoft Zune, a handheld portable media device seen by the media as a potential iPod rival. Allard has notably signed a majority of these artists as part of a broad Zune marketing campaign by Microsoft which included heavy promotion during Seattle's Bumbershoot festival in 2006.

References

  1. "Leaders of The Pack". Newsweek International. April 25, 2005. p. 41. ISSN 01637053. {{cite news}}: |access-date= requires |url= (help)
  2. "J Allard: Corporate Vice President, Design and Development, Entertainment and Devices Division". Microsoft. 2006-10-06. Retrieved 2006-11-12. {{cite web}}: Check date values in: |date= (help)

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