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Anshe Chung can refer to the avatar Anshe Chung, to Anshe Chung Studios Ltd. (owned by Ailin and Guntram Graef), and to Ailin Graef, the person behind the avatar.

Anshe Chung is an avatar in the online world Second Life and was originally created by Ailin Graef. She has built an online business that engages in development, brokerage and arbitrage of virtual land, items and currencies, and has been featured in a number of prominent magazines such as Business Week and Red Herring

Since February 2006 the company has been legally registered in Hubei, China, under the name "ANSHECHUNG Studios, Ltd.". She runs the business with her husband Guntram Graef, who goes by the name "Guni Greenstein" in Second Life.

Background

Anshe Chung began by making large amounts of purely virtual money on MMORPGs such as Asheron's Call, Star Wars Galaxies and Shadowbane that she didn't convert into real money. However, this changed when she entered Second Life, a virtual world owned by Linden Lab in which the in-game currency, "Linden Dollars" (L$), can be 'officially' exchanged for real money.

Anshe Chung earned an initial stake by selling custom avatar animations when these were a new feature of Second Life, and using this money she successfully became involved in the emerging market for land. Anshe Chung owns several full servers worth of land, most of which are sold to other users.

Anshe also exercises control over what may be placed in her 'Dreamland' areas, ensuring that zoning rules are obeyed; most other land in Second Life is unzoned, where multiple different types of business or housing are located in adjacent areas. Philip Rosedale, the CEO of Linden Lab - the company that produces Second Life - has referred to Anshe as "the government" when referring to the role she plays on her zoned continent "Dreamland".

Anshe Chung's avatar was the first from Second Life to feature on the cover of BusinessWeek and named by MTV as one of the most influential players of all time

According to a report in eGames her 400+ server empire in Second Life and rapidly growing content creation business made her a virtual world millionaire - and most likely the first one.

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References

1. "Virtual World, Real Money" (GIF). Business Week Magazine. May 1, 2006. Retrieved 2006-12-03. {{cite web}}: Check date values in: |date= (help); Cite has empty unknown parameter: |1= (help)
2. John Burn (May 1, 2006). "Virtual World, Real Money" (MP3). Business Week Magazine. Retrieved 2006-12-03. {{cite web}}: Check date values in: |date= (help); Cite has empty unknown parameter: |1= (help)
3. Hof, Robert D. (May 1, 2006). "My Virtual Life" (HTML). Business Week Magazine. Retrieved 2006-11-28. {{cite web}}: Check date values in: |date= (help); Cite has empty unknown parameter: |1= (help)
4. "Playa Rater: The 10 Most Influential Video Gamers Of All Time" (HTML). MTV. Retrieved 2006-12-03. {{cite web}}: Cite has empty unknown parameter: |1= (help)
5. Mohr, David (October 24, 2006). "Beruf Spieler" (in DE). eGames. Retrieved 2006-12-03. {{cite web}}: Check date values in: |date= (help); Cite has empty unknown parameter: |1= (help); External link in |publisher= (help)CS1 maint: unrecognized language (link)

See Also

• Second Life
• Resident (Second Life)
• Linden Lab

External links

• BusinessWeek title story and magazine cover
• CNN article
• ANSHECHUNG Studios website
• CNN article (update 11/27/06)

• German people stubs
• Business biography stubs
• Second Life
• Second Life Residents