| Revision as of 15:19, 26 November 2006 editZzuuzz (talk | contribs)Edit filter managers, Autopatrolled, Checkusers, Administrators136,891 editsm rvt← Previous edit | Revision as of 01:20, 8 December 2006 edit undo74.113.216.225 (talk) →Marketing in and for niche marketsNext edit → | ||
| Line 10: | Line 10: | ||
| The term niche is borrowed from ] and implies a situation or an ] perfectly suited to a person or a given type of personality. This concept has been extended from persons to products on the market. Whereas a niche in the strict sense can be a ] or an ] suited to a person who occupies it, the market niche is perfectly suited for a product of human labour... | The term niche is borrowed from ] and implies a situation or an ] perfectly suited to a person or a given type of personality. This concept has been extended from persons to products on the market. Whereas a niche in the strict sense can be a ] or an ] suited to a person who occupies it, the market niche is perfectly suited for a product of human labour... | ||
| Lol fuck bitch | |||
| ==Marketing in and for niche markets== | |||
| '''Niche marketing''' is the process of finding and serving small but potentially ]able ] segments and designing custom-made ] or ] for them. For big companies those market segments are often too small in order to serve them profitably as they often lack ]. Niche marketers are often reliant on the ] to maintain a profitable volume of sales. | |||
| {{Econ-stub}} | |||
| ] | |||
| ] | |||
| ] | |||
| ] | |||
| ] | |||
Revision as of 01:20, 8 December 2006
A niche market is a focused, targetable portion of a market sector.
By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.
A distinct niche market usually evolves out of a market niche, where potential demand is not met by any supply.
Such ventures are profitable because of disinterest on the part of large businesses and/or lack of awareness on the part of other small companies. The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.
Etymology
The term niche is borrowed from ecology and implies a situation or an activity perfectly suited to a person or a given type of personality. This concept has been extended from persons to products on the market. Whereas a niche in the strict sense can be a working position or an area suited to a person who occupies it, the market niche is perfectly suited for a product of human labour...
Lol fuck bitch