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Mintel

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Mintel Group Ltd
Company typePrivately held company
IndustryMarket Research
Founded1972; 53 years ago (1972)
FounderNicholas Berry
HeadquartersLondon, United Kingdom
Areas servedGlobal
Key peopleJohn Weeks (Chairman)
Peter Haigh (Group CEO)
Websitewww.mintel.com

Mintel Group Ltd is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, New York City, Mumbai, Belfast, Shanghai, Tokyo, Sydney and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.

Mintel has been compared to the somewhat larger Euromonitor International in three ways: each "operates in the Business Support Services industry" and both are 1972-founded, London-based.

History

Year Event

1972

Mintel is established in London

1984

The first edition of Mintel’s flagship report, British Lifestyles, is launched

1997

Mintel becomes the first market research supplier to provide access online

1998

Mintel acquires New Product News magazine

Chicago office is opened

Mintel Global New Products Database (GNPD) is launched in the United States

1999

Mintel acquires American Mailbox Monitor

Mintel Comperemedia is launched in the United States

2000

Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2008

Mintel opens Australian office in Sydney

2001

Mintel acquires CIG (Corporate Intelligence Group)

Mintel publishes its first European and US market research reports

2003

Mintel Comperemedia begins tracking mail sent to United States insurance brokers and stockbrokers

2004

Mintel Menu Insights is launched

Mintel receives British American Chamber of Commerce Award: Customer Focus and Innovation

Mintel Premier is launched, providing market research data in an expanded online interface

2005

Mintel partners with US credit bureaus to track credit card offers according to credit score

Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database

2006

Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing

2007

Mintel launches Mintel Oxygen and Mintel Inspire pairing market research with editorial on major market trends and future developments

Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products

Mintel opens Chinese office in Shanghai

2008

Mintel Beauty Innovation is launched. Mintel acquires Snapshots. Mintel opens Tokyo office

2009

Mintel Global Market Navigator (GMN) is launched

2010

Mintel Food & Drink is launched

2011

Mintel Beauty & Personal Care is launched.

ess-releases/548/mintel-comperemedia-announces-latest-addition-to-digital-channel-online-advertising |title=Comperemedia announces latest addition to digital channel: Online advertising |publisher=Mintel |date=2010-06-08

References

  1. "Free Research Article—Lost That Branded Feeliing?". Voxpops.com. 2007-02-28. Archived from the original on 2011-07-17. Retrieved 2010-07-18.
  2. "Euromonitor International Competitors". Mintel generates 85% the revenue of Euromonitor International
  3. "Archived copy". Archived from the original on 2007-09-28. Retrieved 2007-06-15.{{cite web}}: CS1 maint: archived copy as title (link)
  4. "British lifestyles | Save now—buy later". BBC News. 1999-01-19. Retrieved 2010-07-18.
  5. ^ "Company History". Mintel. Retrieved 2010-07-18.
  6. "Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick | Prepared Foods | Find Articles at BNET". Findarticles.com. 2005. Retrieved 2010-07-18.
  7. "Partners—Scottish Information Network". Scotinfonet.com. 2008-08-28. Archived from the original on 2009-09-12. Retrieved 2010-07-18.
  8. "Mintel launches 'Mintel Inspire'". Marketresearchworld.net. Retrieved 2010-07-18.
  9. "SymphonyIRI Group > About > Site Map—SymphonyIRI Group". Us.infores.com. Retrieved 2010-07-18.

External links

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