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Revision as of 02:46, 13 January 2025 by Heroeswithmetaphors (talk | contribs) (Reference)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)AYR (All Year Round, pronounced “air”) is a women’s wear brand known for denim and outerwear founded in 2014 by Maggie Winter, Max Bonbrest and Jac Cameron. Zandy Reich is its president. Its headquarters and studio are in Nolita.
Its founders have work experience at J. Crew, Theory, Madewell, and H&M. AYR began as a DTC brand incubated within Bonobos before Bonobos was acquired by Walmart. Bonobos maintains a minority stake. Its Series A funding was led by Dutch, LLC, which owns brands including Joie, Equipment, and Current/Elliot.
Its first physical retail store was on Lafayette Street in Soho, New York. Its second store was opened on Abbot Kinney Blvd in Venice, Los Angeles. The brand is carried in Nordstrom and through Shopbop and Stitch Fix.
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References
- Silva, Andre (November 4, 2021). "An All-Year-Round Brand, Here and Beyond". East Hampton Star.
- Segran, Elizabeth (May 17, 2018). "This cult womenswear brand steals some tricks from the boys AYR". Fast Company.
- ^ Fumo, Nicola (August 15, 2018). "AYR, The Womenswear Brand Hatched By Bonobos, Joins Los Angeles' D2C Retail Boom". Forbes.
- Baker, Ashley (August 29, 2018). "MAX BONBREST ON THE FOUNDING OF HER CULT LABEL AYR". Fashion Week Daily.
- Decker, Vivienne (December 13, 2016). "Meet The Women Behind AYR, A Seasonless Women's Clothing Startup". Forbes.
- Lockwood, Lisa (April 4, 2018). "Ayr to Open Permanent Flagship in SoHo Thursday". Women’s wear daily.