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Revision as of 20:56, 14 January 2025 by Sillyputty1967 (talk | contribs)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)Type | Weekly newspaper |
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Format | Tabloid |
Founder(s) | Stanley R. Frank |
Publisher | Robert Frank |
Previous title | West Texas Livestock Weekly |
Founded | February 10, 1949; 75 years ago (1949-02-10) |
Language | English |
Headquarters | San Angelo, Texas |
City | San Angelo, Texas |
Country | United States |
ISSN | 0162-5057 |
OCLC number | 3271370 |
Website | www |
Livestock Weekly is a weekly newspaper published in San Angelo, Texas, that provides international coverage of the livestock industry, including range conditions, markets, and ranch life. It was started by Stanley R. Frank in 1949.
History
Stanley R. Frank, a graduate of Barnhardt High School who after working as a ranch hand and later dropping out of college, started the newspaper in 1949. Before that, he worked for a few years as a columnist for the San Angelo Standard-Times, penning a popular column, "Form the Top of the Windmill." He later held several writing positions in Memphis, Los Angeles, and Midland, mostly covering the livestock business.
Buoyed by a 5,000 loan from two San Angelo ranchers, Frank wrote, edited, and published the first issue on February 10, 1949, then called West Texas Livestock Weekly. Charlie Moss, a printer in San Angelo, produced the first issue in an edition of 5,000. In its early days, the newspaper lost money, and its survival seemed bleak. Frank, who had no previous experience as a publisher, described the first issue as "pretty pitiful" and that publishing it was "sheer agony, comparable to giving birth to a porcupine, sideways." Dedicated employees mailed out thousands of complimentary copies with the hope that some recipients would be become subscribers. By 1950, the newspaper was turning a profit after Frank hired editorial help. In 1977, the publication changed its name to Livestock Weekly, after its coverage expanded to cover the United States. Eventually, the publication earned a dedicated readership of farmers and ranchers and had reached a circulation of 16,000 in 1984. The publication's success owes to Frank's background as a rancher and his identification with ethos of ranching, along with his ability to weave humor into this writing.