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KMSP is a television station in the Minneapolis-St. Paul market that broadcasts on channel 9 (26 digital). KMSP, which began broadcasting as KEYD by 1954, was an ABC network affiliate from 1961 until 1979. Then it became an independent station, showing primarily syndicated (and locally-produced first-run) programming until 1995 when it became affiliated with the United Paramount Network. KMSP remained affiliated with UPN until 2001, when the station was sold to the News Corporation, swapping affiliations with local Fox station WFTC 29, which then became a UPN station. This was accompanied with a long "Make the Switch" campaign. The studios of KMSP and WFTC are currently co-located in Eden Prairie, Minnesota.
The station has had a long-running 9 PM newscast (Fox 9 News at 9), which airs an hour before most other news broadcasts in the area (being in the Central Time Zone, Minnesota TV stations usually air their nightly newscasts at 10 PM). The two primary news anchors are Jeff Passolt and Robyne Robinson, who have been paired longer than any other area news readers, according to the station. Channel 9 also produces a morning show that airs from 5 to 9 AM each weekday.
Before the station became a UPN affiliate, it was one of the most successful and profitable independent stations in the country. The station continues to do quite well today.