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Overview

Mintel International Group is a privately owned, London-based market research firm. The company also maintains offices in Chicago, Belfast, Shanghai and Sydney. Mintel databases are accessible only to subscribing clients and to students in participating university libraries.

Timeline of Mintel

Year Event

1972

Mintel is established in London

1984

The first edition of Mintel’s flagship report, British Lifestyles, is launched

1997

Mintel becomes the first market research supplier to provide access online

1998

Mintel acquires New Product News magazine

Chicago office is opened

Mintel Global New Products database is launched in the US

1999

Mintel acquires American Mailbox Monitor

Mintel Comperemedia is launched in the US

2000

Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2007)

2001

Mintel Acquires CIG (Corporate Intelligence Group)

Mintel publishes its first European and US market research reports

2003

Mintel Comperemedia begins tracking mail sent to US insurance brokers and investment brokers

2004

Mintel Menu Insights is launched

Mintel receives British American Chamber of Commerce (http://www.babcc.org ) Award: Customer Focus and Innovation

Mintel Premier is launched, providing market research data in an expanded online interface

2005

Mintel partners with US credit bureaus to track credit card offers according to credit score.

Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database

2006

Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing

2007

Mintel launches Mintel Oxygen and Mintel Inspire, pairing market research with editorial on major market trends and future developments

Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products

Market Research and Databases

Mintel Reports

Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts. Three delivery platforms are available for Mintel Reports—Premier, Oxygen, and Inspire. Mintel Premier provides report data in an interactive online interface. Mintel Oxygen is an online delivery platform focusing on opinions from Mintel analysts. Mintel Inspire tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.

Mintel Global New Products Database (GNPD)

Mintel GNPD is a database of new fast-moving consumer goods, also known as consumer packaged goods. Over one million records from more than 50 countries each provide product ingredients, nutrition facts, packaging, distribution and pricing information.

Mintel Menu Insights

Mintel Menu Insights tracks menu items on US restaurants, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.

Mintel Comperemedia

Mintel Comperemedia tracks direct mail and print advertising in the US and Canada, and email marketing in the US. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments.

Mintel Custom Solutions

Mintel creates custom and confidential research for individual clients, including worldwide product retrieval, quality assurance, retail audits, mystery shopping, category assessment and custom consumer research.

Press

Mintel data is quoted in the press, including the following publications, television networks and news agencies. Articles with Mintel data are available by search on each website.